What to do after the honeymoon phased has waned Mark Astone After two weeks open and being treated to record numbers, many properties are starting to see some normalization as pent up demand has passed […]
Interview with Derk Boss, Raving Partner and Director of Surveillance, Angel of the Winds Casino Now that several casinos have re-opened, we caught up with Derk Boss, Director of Surveillance at Angel of the Winds […]
Reinvestment, communication and promotions What are some things marketing can do to help begin the long process of returning to profitability and production? Let’s look at the three areas of reinvestment, communication and promotions. Reinvestment […]
How to address fear, tension, resistance and fatigue Ready or not, here we go! We are coming out of our burrows and blinking in the light of this new world. Reopening is happening and we […]
What is your e-tunity? The need to communicate with guests in an expedient and economical method has never been more important. With casino re-opening dates in a constant state of flux and marketing strategies coming […]
Why Northern Quest Resort & Casino’s emails to guests impressed me One of the first casinos nationwide to reopen after the coronavirus closings set a best practices protocol for guest communications during these challenging times. […]
Q&A with Laura Stensgar, Coeur d’Alene Casino, Chief Executive Officer You’ve got to believe that everyone had their eyes on Coeur d’Alene Casino this past week. The casino had a soft opening on Monday, April […]
Hey, your hosts (should) know all about this! If you are a supplier to the casino industry, sending out “sales messages” can ruin your business and destroy relationships rather than generate new business if not […]
Understanding reopening strategies using simulations of the slot floor Jason D. Fiege, Ph.D. CEO, nQube Data Science Inc. Forward by Christine Faria, Executive Editor, Tribal Gaming & Hospitality Magazine On April 29, I viewed a […]
Let’s consider two big things! A few states have re-opened to some degree, with other states coordinating efforts regionally, which means many of you are well into execution mode of your latest re-opening plan. As […]
Do you have an after-action review ready for your security and surveillance teams? By now, most security and surveillance departments, working with senior leadership, have pretty much determined what they will do to protect their […]
What we’ve learned from our industry and guests How is your reopening plan coming together? If you are finding it a challenge on many levels, you’re not alone. Many casino executives and marketing teams feel […]
How we can all unite under a common cause Over our lifetime, we have experienced many occasions that have had a profound impact on life going forward. It sometimes takes a major event to see […]
My husband showed me this piece of paper from his construction company that says he’s “necessary” just in case he gets pulled over for being on a job site or out and about. We kinda […]
What happens when Baby Boomers stay home? What happens when a dominant cohort in the gaming industry becomes hesitant to visit casinos and resorts? Boomers are a key market driver among target segments in the […]
How these essential employees help communicate and create ways to engage with your local and online communities Our industry is effectively shut down and yet it’s extremely hard to quiet the noise, and focus on […]
Avoid negative communication consequences when your casino reopens The entire casino industry shut down over three weeks ago. As operations were shutting down, marketing departments were challenged to coordinate with key management to get the […]
Guest Service in the Time of The Coronavirus Tough times are these, but then, I don’t need to tell you that sitting on your shut-down property with your team members all out on leave, paid […]
Move those back burner marketing projects forward With most US casino operations having been closed for three or more weeks now, you’ve probably been through extensive org chart reviews, difficult furlough decisions, and multiple calls […]
Lessons from Katrina How many of us have thought, “If only I had the time, I would (insert list here)”? Well, looks like we have some time on our hands. This isn’t the first time […]
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