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HomeAuthorsJanet Hawk

Articles by Janet Hawk

Janet Hawk
 
Articles

VIP Events & Promotions That Actually Drive Trips: Our Guests Just Wanna Have Fun!

October 3, 2026 Janet Hawk

Casino operators love to talk about VIP events. Golf trips. Slot tournaments. Concert nights. New Year’s parties. Exclusive dinners. The calendar fills up fast, the invitations go out, and the attendance numbers look good on […]

Articles

Saying “Calm Down” to Your Guest? Yeah, That’ll Work.

October 3, 2026 Janet Hawk

By Janet Hawk & Liz Palar Let’s start with something 95 percent of us can probably agree on: We hate difficult conversations. There’s no one-size-fits-all response when a guest is angry, frustrated, or demanding something […]

Articles

Your Best Ideas Are Across the Street: Shop Your Competition and Improve Your Business

June 22, 2026 Janet Hawk

It’s true: knowing what your competition is doing is a great tool for improving your business. I’m not just talking about visiting their website or skimming their ads. That’s a good place to start, but […]

Articles

From Hosts to Growth Engine: Why Player Development Belongs in the Executive Playbook

March 19, 2026 Janet Hawk

As most of you know, I have been in player development for a long time. This summer, I will start my 40th year in this wonderful industry (I started when I was three!). I started […]

Articles

No Amenities? No Problem! (2026 Remix)

December 20, 2025 Janet Hawk

Yes, it’s me. And yes — this is an update of the article I wrote eight-ish years ago, back when leggings weren’t officially pants and hosts still carried binders thicker than a Guns N’ Roses […]

Articles

Building Beyond the Usual Suspects: Creating Host Team Player Targets for Growth

September 27, 2025 Janet Hawk

by Janet Hawk, VP of Player Development & Guest Experience Crank the rock n’ roll and grab your coffee — this is not a kumbaya chat about “being nice to VIPs.” I live in the […]

Articles

Guest Service Isn’t the Icing. It’s the Cake.

June 23, 2025 Janet Hawk

Let’s just call it out: Guest service is the one thing every casino says is important, but also the first thing to get slapped on a t-shirt, hyped for three weeks, and then ghosted. Sound […]

Articles

Why the Philosophy of “Everyone Sells” is Key

December 19, 2024 Janet Hawk

Years ago, I was invited to visit a casino out west with several colleagues. We were getting ready to install innovative technology, and this casino had not only the systems we were looking at, but […]

Articles

Small Casino? Satellite Locations? Limited Resources?

September 24, 2024 Janet Hawk

If there is one thing you can count on in the gaming and hospitality industry is opportunity and change. Especially with today’s evolving labor force and use of technology tools, Tribal casinos may find themselves […]

Articles

Are You a Duck or an Eagle?

June 22, 2024 Janet Hawk

Hello from Big Sky Country , Montana! I have the privilege of working with gaming and hospitality teams across the country, and no matter what we’re talking about, guest service, leadership, player development … the […]

Articles

90 Second Spotlight: Who Sells the Casino?

March 15, 2024 Janet Hawk

Janet Hawk gives us the “who” and the “what” at the recent Raving NEXT: Indian Gaming Strategic Operations & Leadership Conference. Click “Play” above to get the answers: What do we sell at the casino? […]

Articles

How to Deal with Stress and Difficult Guests

December 21, 2023 Janet Hawk

I had an interesting conversation a few weeks ago. I was having coffee with a couple of friends and we were discussing all the different ways our jobs have gotten harder, as well as how […]

Articles

Everything Everywhere All at Once is a Movie, not a Blueprint for Hosts

September 23, 2023 Janet Hawk

During a session at this summer’s Host and Player Development Conference, we were talking about all the things a host must focus on to be successful. The question was asked, “How am I supposed to […]

Articles

Five Observations from Five States in Five Months

March 15, 2023 Janet Hawk

  I did a similar article years ago and felt it was time to revisit the topics and see if anything has changed, especially with the “excitement” of the last few years. I still love […]

Articles

An Open Letter to Management

January 4, 2023 Janet Hawk

Dear Bosses, We, your dedicated team members, feel it is far past time for us to share with you some of the ways that we feel let down and unsupported. This letter goes out to […]

Articles

Player Development Is a Team Sport – Why Our Biggest Obstacle is Something We Face Internally

September 28, 2022 Janet Hawk

During our Host Player Development Conference, hosted in Vegas this past July, we asked our attendees, “What is the hardest part of being a host or being in player development?” We received quite a few […]

Articles

How to Deal With Stress and Difficult Guests

July 7, 2022 Janet Hawk

I had an interesting conversation a few weeks ago. I was having coffee with a couple of friends and we were discussing all the different ways our jobs have gotten harder, as well as how […]

Articles

How to Plan Using the 4 Ws and 1 H

April 7, 2022 Janet Hawk

As the saying goes, if you fail to plan, then you’re planning to fail. So many times, I see hosts who just go where the wind blows them every day. This is a huge mistake! […]

Articles

The Importance of Setting Boundaries for Hosts

September 22, 2021 Janet Hawk

Hosts are dealing with so many different types of people, both internally and externally, every minute of every day and they must have excellent communication skills. Many times, hosts feel like their job is to […]

Articles

How Your Players Club Can Become Your Secret Sales Weapon

January 26, 2021 Janet Hawk

Often, the first meaningful point of contact in any casino is at your players/loyalty club. These team members continually have more interaction with your players than anyone else in the casino. Yet, these team members […]

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TG&H Magazine Digital Edition

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