True or false? Average Daily Theoretical (ADT) and Average Daily Worth (ADW) are reliable metrics for most of your database. Answer: False Across nearly every timeframe we’ve examined — whether it’s 90 days, 6 months, […]
In casino marketing, Average Daily Theoretical (ADT) is the standard metric for player value. It seems simple enough: Take a player’s theoretical win (theo) and divide it by the number of rated days played. The […]
In today’s casino environment, exceptional guest service is not just a nice-to-have; it is the differentiator. The expectation from today’s guests goes beyond gaming options, dining, and entertainment. They’re seeking experiences, moments that stand out, […]
The Clock Model I’m not sure who is actually credited for the Clock Model Framework, but I attribute my awareness to Scott Galloway (Prof G) and his online Section business classes. It’s a competitive approach […]
Everyone wants to know “the number.” Or the “secret formula” when we talk about player reinvestment at casinos. And, to the dismay of many, the answer is a big ol’ “it depends.” In a recent […]
As casino marketers, our primary goal is driving profitable, and incremental revenue. The casino loyalty program, or players club, is an important element of our success in that endeavor. However, when was the last time […]
Sponsored Content by Quick Custom Intelligence In today’s digital age, data is often referred to as the new oil, and it is undoubtedly true that data is a valuable asset that can drive business growth, […]
In The Beginning Well, we’re not going all the way back to Bugsy, but more toward the corporate era of gaming. Let’s say the early 90s when casino marketing wasn’t especially hard or scientific. Demand […]
Sponsored Content by QCI Build Versus Buy Systems There are two quite different approaches to gaining a new system: build versus buy and introduce vendors, and this traditional choice comes with a twist. With the […]
Sponsored Content by Red Circle Learn more about optimizing your business operations, contact Red Circle today! Change is kinda scary, right? But you can’t really avoid it. This big blue marble we’re riding through space just keeps […]
Co-authored by Hanna McCall Your Casino’s Invaluable Renewable Resource Similar to how a player can choose the value (e.g., bet amount) of each game on a slot machine or at a table game, your casino […]
I have had the opportunity over the past several weeks to spend a significant amount of time on the road and in casinos again. In fact, I am writing this article today while sitting on […]
Your Systems and Data Assets A modern gaming operation is utterly dependent on their systems and their associated data to operate and run the basis of the business. Over a dozen core systems are used […]
RFM Using recency, frequency and monetary (RFM) value to segment a casino database has served most direct marketers well over the last 20+ years. Yours truly included. As a matter of fact, I was hoping […]
Our strength comes from our years as gaming operators. We have been in your shoes. Get to know just some of our experienced team today by watching the video above! Learn about our custom casino […]
Sponsored Content by OPTX Brooke Fiumara, Co-CEO, OPTX, tells us how their easy-to-use platform pulls multiple sources of data into a single platform, translating reporting data into action items for your team. OPTX was recently […]
Raving On Air Sponsored by TG&H Read the transcript below or watch the video above: Deana: Today I am speaking with one of my favorite people, Trevor Taylor. He is our gaming operations and […]
This past August was an interesting month with the opportunity to start traveling a bit more to casinos around the country, as well as having some limited meetings on-site with clients again. As I write […]
It has been several years since the last time I was asked to write an article, and quite frankly, I have started and stopped this article two or three times over the past week as […]
Sponsored Content by Etix What if I told you your ticket sales data, including your guest’s purchase history and personal identifying information like email address and phone numbers, wasn’t completely yours? Would that get your […]
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