Articles
The Power of Data
Sponsored Content by Quick Custom Intelligence In today’s digital age, data is often referred to as the new oil, and it is undoubtedly true that data is a valuable asset that can drive business growth, […]
Data Analytics
Articles
Are you Drilling Deep Enough on Promotional Analysis?
In The Beginning Well, we’re not going all the way back to Bugsy, but more toward the corporate era of gaming. Let’s say the early 90s when casino marketing wasn’t especially hard or scientific. Demand […]
Articles
Build Versus Buy Systems
Sponsored Content by QCI Build Versus Buy Systems There are two quite different approaches to gaining a new system: build versus buy and introduce vendors, and this traditional choice comes with a twist. With the […]
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The Value of Your Player Data Just Increased
Sponsored Content by Red Circle Learn more about optimizing your business operations, contact Red Circle today! Change is kinda scary, right? But you can’t really avoid it. This big blue marble we’re riding through space just keeps […]
Articles
Data Empowerment
Co-authored by Hanna McCall Your Casino’s Invaluable Renewable Resource Similar to how a player can choose the value (e.g., bet amount) of each game on a slot machine or at a table game, your casino […]
Articles
Busy Is Not a Strategy When It Comes to Promotions
I have had the opportunity over the past several weeks to spend a significant amount of time on the road and in casinos again. In fact, I am writing this article today while sitting on […]
Articles
Tribal Sovereignty Over Data and Core System Rights
Your Systems and Data Assets A modern gaming operation is utterly dependent on their systems and their associated data to operate and run the basis of the business. Over a dozen core systems are used […]
Articles
Goodbye, RFM
RFM Using recency, frequency and monetary (RFM) value to segment a casino database has served most direct marketers well over the last 20+ years. Yours truly included. As a matter of fact, I was hoping […]
Articles
Have You Met the Raving Team Lately …
Our strength comes from our years as gaming operators. We have been in your shoes. Get to know just some of our experienced team today by watching the video above! Learn about our custom casino […]
Data Analytics
Do You Know the Most Promising Gaming Tech Solution Provider?
Sponsored Content by OPTX Brooke Fiumara, Co-CEO, OPTX, tells us how their easy-to-use platform pulls multiple sources of data into a single platform, translating reporting data into action items for your team. OPTX was recently […]
Articles
How Should We Be Looking at Our Data RIGHT NOW?
Raving On Air Sponsored by TG&H Read the transcript below or watch the video above: Deana: Today I am speaking with one of my favorite people, Trevor Taylor. He is our gaming operations and […]
Articles
Are We Lucky Bystanders of Macroeconomic Effects?
This past August was an interesting month with the opportunity to start traveling a bit more to casinos around the country, as well as having some limited meetings on-site with clients again. As I write […]
Articles
What’s the Most Important Key Performance Indicator?
It has been several years since the last time I was asked to write an article, and quite frankly, I have started and stopped this article two or three times over the past week as […]
Data Analytics
Who Really Owns Your Data?
Sponsored Content by Etix What if I told you your ticket sales data, including your guest’s purchase history and personal identifying information like email address and phone numbers, wasn’t completely yours? Would that get your […]
Articles
Fewer Guests Doesn’t Have to Mean Less Revenue
Currently casinos are dealing with occupancy constraints, so a focus on the right guests is critical. Once these constraints are lifted though, continuing to focus on the right guests will continue to protect your margins. […]
Data Analytics
Sneak Peek Gaming Industry Marketing Survey
During the first two weeks of January, Raving conducted a gaming marketing survey. The goal of this survey was to get a pulse and benchmark on marketing, analytics and other initiatives within the gaming industry […]
Articles
What Do I Need to Know About My Gaming Business?
There is so much data out there these days in so many systems. Knowing where to start can sometimes be overwhelming. In this article I would like to give you a simple guideline to get […]
Articles
Are You Approaching Your Analytics Systematically?
Let’s talk about the four principles of analytics. We all know these, for the most part. The difference is when you follow through on all four of them every time. As properties are reopening and […]
Data Analytics
Appears We Will See Casinos Opening in May
Let’s consider two big things! A few states have re-opened to some degree, with other states coordinating efforts regionally, which means many of you are well into execution mode of your latest re-opening plan. As […]
Data Analytics
Generating Additional Revenue Through Data Analytics – Players Club
Focus on players club Players clubs are the heartbeat of casinos. Their greatest value is the ability to identify unique guests and to measure and understand their individual behaviors. To have a successful players club, […]