Casino operations are built around documentation. In tribal gaming, federal minimum internal control standards require detailed controls for count-room staffing, drop activity, fill slips, signatures, and cage/vault accountability. These records help operators reconstruct what happened, […]
Something feels different. Not necessarily louder. Not necessarily faster. Heavier. Casino marketing leaders today have more tools, more data, and more technology available to them than at any other point in our industry’s history. Yet […]
By Ted Keenan, Vice President of Product Management, Aristocrat Interactive Twenty years ago, the database marketing problem was relatively straightforward. One of our primary decisions was how much free play to offer. Today, casinos and […]
Twenty-five years ago, casino database marketing was largely about gaming. Know the player. Determine how much free play to give. Measure gaming revenue. That world has changed. Speaking at the industry’s premier Casino Marketing & […]
Ask three experienced casino professionals how to measure a player, structure reinvestment or build a tier program, and there’s a pretty good chance you’ll get three different answers. That doesn’t necessarily mean somebody is wrong. […]
Community partnerships, whether supporting local nonprofits, sponsoring sports teams, partnering with tourism organizations, or investing in cultural and community initiatives, are well known to increase visibility and strengthen meaningful connections with potential guests. Yet for […]
Tribal gaming has always been about more than gaming floors and revenue reports. It exists to support tribal governments, strengthen communities, and protect sovereignty. But as gaming operations have become more complex, one challenge continues […]
This is the first of a series of articles honoring the trailblazers — parents, elders, and leaders — who fought for sovereignty, preserved cultural traditions, and laid the foundation for today’s tribal enterprises. Sons and […]
For years, I have helped casino organizations turn data into insight. I build analytics, study player behavior, and spend a lot of time answering performance questions for leadership teams. But the question that matters most […]
For tribal operators, casino revenues are more than just profit and loss statements. They are the sovereign economic engine that sustains entire communities. In fiscal year 2024, tribal gaming generated $43.9 billion, funding job growth, […]
In our ongoing From One Operator to Another series, we sit down with industry leaders to talk about the real challenges and opportunities they face in their day-to-day work. This issue, we connected with Lacy […]
For decades, many tribal casinos have measured property performance primarily through financial metrics such as Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA), revenue growth, and year-over-year comparisons. In many cases, executive and management bonuses […]
Kevin Huddleston, CPA, CFF, CGMA Those involved in tribal gaming don’t need accounting degrees to interpret casino KPIs effectively — they just need the right context and confidence to ask the right questions. Is your […]
By Maruf Abdullah, REDW In the highly competitive realm of gaming, tribal enterprises aren’t just betting on cards and dice — they’re gambling on the long-term prosperity and self-determination of entire nations. For decades, tribal […]
Andrew Cardno, CTO and co-founder, Quick Custom Intelligence (QCI) Let’s face it — casinos, like all businesses, get tossed around by economic storms. The trick isn’t to pretend the storm won’t hit — it’s to […]
By Michael Minniear, Chief Technology Officer, Power Promotions When I first walked on stage at Raving’s Host and PD Conference this past July to “Panama,” I joked it was a Van Halen kind of day. […]
True or false? Average Daily Theoretical (ADT) and Average Daily Worth (ADW) are reliable metrics for most of your database. Answer: False Across nearly every timeframe we’ve examined — whether it’s 90 days, 6 months, […]
In casino marketing, Average Daily Theoretical (ADT) is the standard metric for player value. It seems simple enough: Take a player’s theoretical win (theo) and divide it by the number of rated days played. The […]
In today’s casino environment, exceptional guest service is not just a nice-to-have; it is the differentiator. The expectation from today’s guests goes beyond gaming options, dining, and entertainment. They’re seeking experiences, moments that stand out, […]
The Clock Model I’m not sure who is actually credited for the Clock Model Framework, but I attribute my awareness to Scott Galloway (Prof G) and his online Section business classes. It’s a competitive approach […]
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