Articles
Goodbye, RFM
RFM Using recency, frequency and monetary (RFM) value to segment a casino database has served most direct marketers well over the last 20+ years. Yours truly included. As a matter of fact, I was hoping […]
Data Analytics
Articles
Have You Met the Raving Team Lately …
Our strength comes from our years as gaming operators. We have been in your shoes. Get to know just some of our experienced team today by watching the video above! Learn about our custom casino […]
Data Analytics
Do You Know the Most Promising Gaming Tech Solution Provider?
Sponsored Content by OPTX Brooke Fiumara, Co-CEO, OPTX, tells us how their easy-to-use platform pulls multiple sources of data into a single platform, translating reporting data into action items for your team. OPTX was recently […]
Articles
How Should We Be Looking at Our Data RIGHT NOW?
Raving On Air Sponsored by TG&H Read the transcript below or watch the video above: Deana: Today I am speaking with one of my favorite people, Trevor Taylor. He is our gaming operations and […]
Articles
Are We Lucky Bystanders of Macroeconomic Effects?
This past August was an interesting month with the opportunity to start traveling a bit more to casinos around the country, as well as having some limited meetings on-site with clients again. As I write […]
Articles
What’s the Most Important Key Performance Indicator?
It has been several years since the last time I was asked to write an article, and quite frankly, I have started and stopped this article two or three times over the past week as […]
Data Analytics
Who Really Owns Your Data?
Sponsored Content by Etix What if I told you your ticket sales data, including your guest’s purchase history and personal identifying information like email address and phone numbers, wasn’t completely yours? Would that get your […]
Articles
Fewer Guests Doesn’t Have to Mean Less Revenue
Currently casinos are dealing with occupancy constraints, so a focus on the right guests is critical. Once these constraints are lifted though, continuing to focus on the right guests will continue to protect your margins. […]
Data Analytics
Sneak Peek Gaming Industry Marketing Survey
During the first two weeks of January, Raving conducted a gaming marketing survey. The goal of this survey was to get a pulse and benchmark on marketing, analytics and other initiatives within the gaming industry […]
Articles
What Do I Need to Know About My Gaming Business?
There is so much data out there these days in so many systems. Knowing where to start can sometimes be overwhelming. In this article I would like to give you a simple guideline to get […]
Articles
Are You Approaching Your Analytics Systematically?
Let’s talk about the four principles of analytics. We all know these, for the most part. The difference is when you follow through on all four of them every time. As properties are reopening and […]
Data Analytics
Appears We Will See Casinos Opening in May
Let’s consider two big things! A few states have re-opened to some degree, with other states coordinating efforts regionally, which means many of you are well into execution mode of your latest re-opening plan. As […]
Data Analytics
Generating Additional Revenue Through Data Analytics – Players Club
Focus on players club Players clubs are the heartbeat of casinos. Their greatest value is the ability to identify unique guests and to measure and understand their individual behaviors. To have a successful players club, […]
Data Analytics
Some Sound Strategy Before You Extend Offers to Your Guests
I have been seeing a lot of press releases and emails from this past week about what casinos are doing for their players due to their closures. Some of the strategy I have seen is […]
Data Analytics
What May Really Be Driving Your Win Per Unit
Let’s look at your bet panels Sometimes, when I ask a casino person what the price of a slot machine is, it’s common for them to reply with the slot hold or even the denomination. […]
Data Analytics
How Graph Databases Will Revolutionize the Gaming Industry
Fortune 500 companies are moving to this design, and it’s time that gaming does as well When I started on my first day in gaming analytics 10 years ago, I remember being very excited to […]
Data Analytics
Generating Additional Revenue Through Data Analytics – Slots
Focus on slots with patron data The slot department can account for up to 85 to 90 percent of the revenue for some properties. Applying data-backed decisions can make a difference of millions of dollars. […]
Data Analytics
Generating Additional Revenue Through Data Analytics – Player Development
Focus on player development Database marketing has proven that it can generate millions in revenue for a casino. Applying segmentation and data-backed decisions should not stop with the mail. Using this philosophy within the player […]
Data Analytics
CMS, CRM, BI, Data Warehouse…
What are these tools, and what combination is the best for your property goals? There are so many words to describe the software systems in database marketing, and it can be confusing. I am going […]
Data Analytics
Building a Marketing Testing Program
Nine lessons for better results I am sure we can all agree that testing is a great thing, and many of you have probably tried it to different degrees of success. But did you get […]