Maximizing Marketing Dollars: What Should We Be Spending on Marketing for Revenue Growth and Increased Trips?
Articles
At this year’s session on marketing investment strategies at the Casino Marketing & Technology Conference, Kandi Link, Senior Manager of Gaming Consulting at REDW Advisors [...]
How Treasure Island Resort & Casino Elevates Guest Experience and Impacts Community
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Treasure Island Resort & Casino, the only casino in southern Minnesota, is pouring significant resources into creating a first-class experience benefiting its guests, team members, [...]
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Audience-First: Redesigning Casino Communications from the Outside In
By Mary Kilmer, VP of Client Services, and Tara Clark, COO, Red Circle Agency Direct mail isn’t dead. In most casinos, it still sets the [...]
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Building Beyond the Usual Suspects: Creating Host Team Player Targets for Growth
by Janet Hawk, VP of Player Development & Guest Experience Crank the rock n’ roll and grab your coffee — this is not a kumbaya [...]
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Perfectionism vs Excellence: What is Going To Get You to the Best Possible Outcome?
Perfectionism is the death of all good ideas! This usually generates eyerolls from my highly driven, successful clients when I say it because in a [...]
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Balancing Casino Loyalty & Marketing Rewards: Maximizing ROI in Player Reinvestment
By Michael Minniear, Chief Technology Officer, Power Promotions When I first walked on stage at Raving’s Host and PD Conference this past July to “Panama,” [...]
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The Heart of Your Organization: Why Maintaining Back-of-House Environments is Crucial for Casino Hotels
In the glittering world of U.S. casino hotels, where neon lights and high-stakes games draw millions of visitors annually, success hinges on more than just [...]
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Eyes on the Floor, Eyes on the Future: Lessons from the 2025 International Casino Survey
Casinos have always lived at the intersection of entertainment, risk, and vigilance. The casino floor is not only a stage for excitement but also a [...]
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CMS Showdown: How to Squeeze Every Ounce of ROI from Your Casino Systems
If you’ve ever stared at three dashboards, five spreadsheets, and a kiosk report while whispering, “Take me back to 1989,” you’ll appreciate the panel that [...]
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Swinomish Casino and Lodge: Connecting Leadership Development to Tangible Business Outcomes
At the Swinomish Casino & Lodge, leadership isn’t just about titles—it’s about creating a culture of communication, accountability, and shared vision. The property worked with [...]
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The Analytics Behind VIP Gifting: Stop Throwing Toasters, Start Moving the Needle
I came up in this business in the ‘80s, when hair was big, and comps were bigger. I’ve been a lumpy dice dealer, an on-the-floor [...]
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Making Sense of Key Performance Indicators for Casinos: Turning Numbers into Insights
Kevin Huddleston, CPA, CFF, CGMA Those involved in tribal gaming don’t need accounting degrees to interpret casino KPIs effectively — they just need the right [...]
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Introduction to the Fall 2025 Issue
Dai sla. Hello and welcome to the Fall 2025 Edition of Tribal Gaming and Hospitality Magazine. My name is Brady Scott, and I’m the chair [...]
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Reputation Management for Casinos: Critical Strategies to Act On Now Before You Leave Money on the Table
In 2025, your online reputation isn’t just a marketing tool — it’s part of your business infrastructure. For casino properties, guest reviews now directly influence [...]
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CNIGA Fall Update: A Conversation with Chairman James Siva
We recently sat down with James Siva, Chairman of the California Nations Indian Gaming Association (CNIGA), to get an update on the issues and opportunities [...]
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Beyond Intuition: How Smart Analytics are Powering Tribal Gaming’s Next Chapter
By Maruf Abdullah, REDW In the highly competitive realm of gaming, tribal enterprises aren’t just betting on cards and dice — they’re gambling on the [...]
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OIGA FALL UPDATE 2025: A Year of Growth, Gratitude and Hard Work
We are happy to report that OIGA’s July 2025 Conference and Trade Show enjoyed record attendance with more than 3,000 attendees joining the fun. If [...]
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Effective Database Strategies To Help Casinos Prosper During Tough Economic Times
Andrew Cardno, CTO and co-founder, Quick Custom Intelligence (QCI) Let’s face it — casinos, like all businesses, get tossed around by economic storms. The trick [...]
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A Gateway to Adventure: Exploring Indigenous Lands Through Casino Resorts
Across the United States, Indigenous hotels and resorts are not just places to stay — they are gateways to outdoor adventure, cultural heritage, and the [...]
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From Theory to Practice: Emotional Intelligence and Psychological Safety in Casino Resort Hospitality
In our “From One Operator to Another” series, we feature voices straight from the industry — sometimes through candid interviews, and other times through articles [...]
