We’d love to be able to get out the crystal ball and tell what the coming months may bring. But if we’ve learned anything in the past few months, it’s that we need to be […]
The doors are open, the plexiglass is installed and beyond that … the plan is? Understandably, that remains to be seen to some extent. The “new normal” has become an overused phrase like many others […]
Every once in a while, something hits you. Trying to make sense of COVID-19’s effect on the casino business, I saw this quote one morning on CNBC. “We’ve taken 60 years of standard operating procedures […]
What to do after the honeymoon phased has waned Mark Astone After two weeks open and being treated to record numbers, many properties are starting to see some normalization as pent up demand has passed […]
Reinvestment, communication and promotions What are some things marketing can do to help begin the long process of returning to profitability and production? Let’s look at the three areas of reinvestment, communication and promotions. Reinvestment […]
What is your e-tunity? The need to communicate with guests in an expedient and economical method has never been more important. With casino re-opening dates in a constant state of flux and marketing strategies coming […]
Why Northern Quest Resort & Casino’s emails to guests impressed me One of the first casinos nationwide to reopen after the coronavirus closings set a best practices protocol for guest communications during these challenging times. […]
Let’s consider two big things! A few states have re-opened to some degree, with other states coordinating efforts regionally, which means many of you are well into execution mode of your latest re-opening plan. As […]
What we’ve learned from our industry and guests How is your reopening plan coming together? If you are finding it a challenge on many levels, you’re not alone. Many casino executives and marketing teams feel […]
My husband showed me this piece of paper from his construction company that says he’s “necessary” just in case he gets pulled over for being on a job site or out and about. We kinda […]
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