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  • Yaamava’ Marks 40 Years with Collector Cars, Michelin-Starred Dining and Major Concerts
  • Jamul Casino Resort Appoints Kimberly Miranda As Vice President of Finance
  • Multi-Platinum Country Rocker Brantley Gilbert Brings His Headlining Real American Tour to Mohegan Sun Arena
  • Due to Popular Demand: Angel of the Winds Casino Resort Adds 10 PM Show for Terry Fator
  • Snoqualmie Casino & Hotel Recognized with AAA Four Diamond Designation Less Than One Year After Hotel Opening
  • The Western Door Earns 2026 Wine Spectator Restaurant Award
  • Mohegan Digital Updates User Experience for the Mohegan Pennsylvania Online Casino App
  • Seneca Resorts & Casinos Names Lon O’Donnell Senior Vice President of Gaming Operations
  • Mohegan Sun’s 30th Birthday Celebration Featuring Alanis Morissette, Foo Fighters, John Mayer, Lainey Wilson, DJ Cassidy’s Pass The Mic Live! And More
  • Casino Del Sol, Vahi Taaʿam Commissions Yaqui Artist Marcelino C. Flores III to Create Original Mural for New Tucson Property
HomeArticlesMarketing & Loyalty

Marketing & Loyalty

Business Optimization

The Impact Beyond the Impression: Understanding the ROI of Community Partnerships

June 26, 2026 Q1Media

Community partnerships, whether supporting local nonprofits, sponsoring sports teams, partnering with tourism organizations, or investing in cultural and community initiatives, are well known to increase visibility and strengthen meaningful connections with potential guests. Yet for […]

Articles

You Don’t Leave Your Life at the Door

June 21, 2026 Deana Scott

For decades, leaders have repeated the same message: “Leave your problems at the door.” It sounds professional. Disciplined. Responsible. But the reality is, people do not leave their lives at the door. They carry it […]

Gaming Operations

Just Released Study: The Casino Experience Gap — Winning in the Digital Red Zone

June 10, 2026 LT

A TG&H Hosted Webinar | Originally aired: June 10, 2026 Digital tools and platforms are now a standard part of the casino experience. The challenge is no longer whether to invest in digital capabilities. The […]

Marketing & Loyalty

The Pixel and the Plume: Why Gaming’s Next Marketing Edge Is Already in Your Database

June 2, 2026 Tribal Gaming & Hospitality

Sponsored Content by Pixel & Plume For decades, casino marketers have used loyalty data to power direct mail; segmenting players by tier, visit frequency, game preference, and spend. The targeting is sophisticated. The measurement is […]

Articles

How Guest Experience and Employee Experience Shape the Future of Tribal Gaming & Hospitality

March 19, 2026 Christopher Orozco

In tribal gaming and hospitality, guest experience has always been a top priority. Properties invest heavily in loyalty programs, brand storytelling, and service excellence in the pursuit of player connection and longevity. Yet the same […]

Articles

Honoring the Trailblazers: Seven Generations of Leadership

March 19, 2026 Tom Osiecki

This is the first of a series of articles honoring the trailblazers — parents, elders, and leaders — who fought for sovereignty, preserved cultural traditions, and laid the foundation for today’s tribal enterprises. Sons and […]

Articles

Brand. Growth. AI. The Real Conversations Happening Inside Casino Operations

March 17, 2026 Chris Archunde

Most properties aren’t struggling because they lack tools, platforms, or data — they’re struggling because brand, marketing, and operations are still being solved in separate rooms. The discussion was moderated by Deana Scott, CEO of […]

Articles

From One Operator to Another: How data is shaping marketing strategies and decision-making

December 20, 2025 Tribal Gaming & Hospitality

In our ongoing From One Operator to Another series, we sit down with industry leaders to talk about the real challenges and opportunities they face in their day-to-day work. This issue, we connected with Lacy […]

Marketing & Loyalty

Spotlight: Native and Tribally Owned Businesses to Support This Season

October 31, 2025 Tribal Gaming & Hospitality

The team at Raving and TG&H can personally vouch for Puyallup Chocolates—we’ve enjoyed their incredible confections (and yes, their chocolate-covered fortune cookies are all that!). Of course, we had to perform a little quality control […]

Articles

Reputation Management for Casinos: Critical Strategies to Act On Now Before You Leave Money on the Table

September 27, 2025 Justin Shank

In 2025, your online reputation isn’t just a marketing tool — it’s part of your business infrastructure. For casino properties, guest reviews now directly influence search rankings, booking behavior, and brand loyalty. If you’re not […]

Articles

Effective Database Strategies To Help Casinos Prosper During Tough Economic Times

September 27, 2025 Andrew Cardno

Andrew Cardno, CTO and co-founder, Quick Custom Intelligence (QCI) Let’s face it — casinos, like all businesses, get tossed around by economic storms. The trick isn’t to pretend the storm won’t hit — it’s to […]

Articles

CMS Showdown: How to Squeeze Every Ounce of ROI from Your Casino Systems

September 27, 2025 Chris Archunde

If you’ve ever stared at three dashboards, five spreadsheets, and a kiosk report while whispering, “Take me back to 1989,” you’ll appreciate the panel that I hosted at this summer’s Casino Marketing & Technology Conference […]

Articles

Audience-First: Redesigning Casino Communications from the Outside In

September 27, 2025 Tribal Gaming & Hospitality

By Mary Kilmer, VP of Client Services, and Tara Clark, COO, Red Circle Agency Direct mail isn’t dead. In most casinos, it still sets the tone for nearly everything else you’ll say that month — […]

Articles

What You Missed at the Industry’s Most Valuable Casino Marketing Conferences

August 5, 2025 Tribal Gaming & Hospitality

Did you miss the Casino Marketing & Technology and Host Player Development Conference last week? Here’s what you didn’t see (and why you’ll want to mark your calendar for 2026). Over 300 professionals from across 60+ properties — […]

Marketing & Loyalty

Make Casino Marketing Worry-Free in 2026 | The Made Simple Identity

July 9, 2025 Made Simple

Sponsored Content by Made Simple Phase #1 Making a Casino Marketing Executive’s Life Worry-Free Why is that our mission? Find out in this insightful video interview. We dive into key topics like tariffs, real domestic […]

Marketing & Loyalty

TG&H Hosted Webinar — The Experience Gap: Player Expectations vs. Operators’ Priorities in 2025

May 20, 2025 Tribal Gaming & Hospitality

This webinar, sponsored by LT, took place on May 20, 2025, and explored the evolving dynamics between casino operators and players. As competition intensified and guest expectations evolved, many casino operators found themselves outpaced by […]

Marketing & Loyalty

Ten Tips to Elevate Your Gifting Strategy

February 27, 2025 ROI Promotions

Sponsored Content by ROI Promotions CONTACT US Liz Meyer, President LM@ROIpromos.com 480.861.2068

Articles

Keys to Engaging Locals and Reaching New Audiences

December 19, 2024 Justin Shank

The database is our lifeblood as casino marketers. It has long been the foundation for all things marketing. Don’t mess with my direct mail matrix. My email tiers are dialed-in to scientific perfection. Data analytics, […]

Articles

How It’s Done: Casino Sports Sponsorships Part II

December 19, 2024 Tom Osiecki

From pariah to bonanza Last time on “How It’s Done,” we looked at the sports sponsorships for Firekeepers Casino Hotel and Angel of the Winds. In part two, we look at a major sports sponsorships […]

Marketing & Loyalty

The Made Simple Gifting Program

September 25, 2024 Made Simple

 Are you aiming to enhance trips, boost coin, increase revenue, build loyalty, and fill empty seats on your casino floor among your top players? We have the PERFECT SOLUTIONS for you. Rebates | Free […]

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TG&H Magazine Digital Edition

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