Sponsored Content by New Level Radio When Vicki Haskins was hired as Director of Promotions, Events and Entertainment at Scarlet Pearl Casino Resort in Mississippi, the casino’s music and messaging programming was already in place. […]
Sponsored post by Red Circle There are few things that bother me more than wasting my time. Wasting money would be one of them. I’m guessing we all feel that to some degree or another. […]
There is not one marketer in the world who is not facing the restructuring and rethinking of their marketing after the year that we’ve had. And while some were somewhat lucky to be marketing “essential” […]
It’s not about the information being correct, it’s about whether your audience wants to give you 30 seconds of their time. At no time in human history was it ever more difficult to grab your […]
As a researcher, I love surveys. As a consumer, I’m getting tired of being asked, “Will you take a few minutes to tell us how your AT&T technician did today?” or “On a scale of […]
The reawakening is here. Government restrictions are lifting. Vaccination levels are growing. Stimulus funds are beginning to flood markets. Economists are predicting unprecedented GDP growth for 2021. Pent-up is turning into revved-up. Welcome to the […]
Sponsored Content by Etix What if I told you your ticket sales data, including your guest’s purchase history and personal identifying information like email address and phone numbers, wasn’t completely yours? Would that get your […]
In this second of a two-part series, Pandemic Promotional Execution, we discuss what it takes to build your promotional calendar during COVID-19. Click here to view Part I. It’s all about the gaming! That was […]
During the first two weeks of January, Raving conducted a gaming marketing survey. The goal of this survey was to get a pulse and benchmark on marketing, analytics and other initiatives within the gaming industry […]
Often, the first meaningful point of contact in any casino is at your players/loyalty club. These team members continually have more interaction with your players than anyone else in the casino. Yet, these team members […]
While we have been continually adjusting advertising plans over the better part of the past year, and continue to monitor the changing environment, it is important to maintain our planning process, with the understanding that […]
With recent events forcing properties to reconsider their marketing tactics, many are faced with the challenge of finding more efficient ways to maintain their presence in the market and increase visitation. All while being strapped […]
“The secret to handling change is to focus on progress. If you can make progress on a regular basis, then you feel alive.” – Tony Robbins It’s marketing plan season again. Today’s casino marketers are […]
By Guest Author Richard A. Picard III, Director of Public Relations & Advertising, Cypress Bayou Casino Hotel, Tribal Affiliation: Chitimacha Tribe of Louisiana There are positive links between corporate social responsibility activities and firm profitability, […]
We’d love to be able to get out the crystal ball and tell what the coming months may bring. But if we’ve learned anything in the past few months, it’s that we need to be […]
The doors are open, the plexiglass is installed and beyond that … the plan is? Understandably, that remains to be seen to some extent. The “new normal” has become an overused phrase like many others […]
Every once in a while, something hits you. Trying to make sense of COVID-19’s effect on the casino business, I saw this quote one morning on CNBC. “We’ve taken 60 years of standard operating procedures […]
What to do after the honeymoon phased has waned Mark Astone After two weeks open and being treated to record numbers, many properties are starting to see some normalization as pent up demand has passed […]
Reinvestment, communication and promotions What are some things marketing can do to help begin the long process of returning to profitability and production? Let’s look at the three areas of reinvestment, communication and promotions. Reinvestment […]
What is your e-tunity? The need to communicate with guests in an expedient and economical method has never been more important. With casino re-opening dates in a constant state of flux and marketing strategies coming […]
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