Something feels different. Not necessarily louder. Not necessarily faster. Heavier. Casino marketing leaders today have more tools, more data, and more technology available to them than at any other point in our industry’s history. Yet […]
Casino gifting can look deceptively simple. Pick a product, determine the quantity, place the order, promote the giveaway, and watch people come through the door. But if that is where the strategy begins and ends, […]
By Janet Hawk & Liz Palar Let’s start with something 95 percent of us can probably agree on: We hate difficult conversations. There’s no one-size-fits-all response when a guest is angry, frustrated, or demanding something […]
There are plenty of good reasons a casino keeps doing something. It drives revenue. Players respond to it. It strengthens loyalty. It creates another trip. And then there’s the reason that should make any casino […]
As we reflect on an incredible Casino Marketing & Technology Conference, one thing was clear: casino marketers are thinking differently about how they engage, reward, and retain players. Here are the three conversations we heard […]
Community partnerships, whether supporting local nonprofits, sponsoring sports teams, partnering with tourism organizations, or investing in cultural and community initiatives, are well known to increase visibility and strengthen meaningful connections with potential guests. Yet for […]
For decades, leaders have repeated the same message: “Leave your problems at the door.” It sounds professional. Disciplined. Responsible. But the reality is, people do not leave their lives at the door. They carry it […]
A TG&H Hosted Webinar | Originally aired: June 10, 2026 Digital tools and platforms are now a standard part of the casino experience. The challenge is no longer whether to invest in digital capabilities. The […]
Sponsored Content by Pixel & Plume For decades, casino marketers have used loyalty data to power direct mail; segmenting players by tier, visit frequency, game preference, and spend. The targeting is sophisticated. The measurement is […]
In tribal gaming and hospitality, guest experience has always been a top priority. Properties invest heavily in loyalty programs, brand storytelling, and service excellence in the pursuit of player connection and longevity. Yet the same […]
This is the first of a series of articles honoring the trailblazers — parents, elders, and leaders — who fought for sovereignty, preserved cultural traditions, and laid the foundation for today’s tribal enterprises. Sons and […]
Most properties aren’t struggling because they lack tools, platforms, or data — they’re struggling because brand, marketing, and operations are still being solved in separate rooms. The discussion was moderated by Deana Scott, CEO of […]
In our ongoing From One Operator to Another series, we sit down with industry leaders to talk about the real challenges and opportunities they face in their day-to-day work. This issue, we connected with Lacy […]
The team at Raving and TG&H can personally vouch for Puyallup Chocolates—we’ve enjoyed their incredible confections (and yes, their chocolate-covered fortune cookies are all that!). Of course, we had to perform a little quality control […]
In 2025, your online reputation isn’t just a marketing tool — it’s part of your business infrastructure. For casino properties, guest reviews now directly influence search rankings, booking behavior, and brand loyalty. If you’re not […]
Andrew Cardno, CTO and co-founder, Quick Custom Intelligence (QCI) Let’s face it — casinos, like all businesses, get tossed around by economic storms. The trick isn’t to pretend the storm won’t hit — it’s to […]
If you’ve ever stared at three dashboards, five spreadsheets, and a kiosk report while whispering, “Take me back to 1989,” you’ll appreciate the panel that I hosted at this summer’s Casino Marketing & Technology Conference […]
By Mary Kilmer, VP of Client Services, and Tara Clark, COO, Red Circle Agency Direct mail isn’t dead. In most casinos, it still sets the tone for nearly everything else you’ll say that month — […]
Did you miss the Casino Marketing & Technology and Host Player Development Conference last week? Here’s what you didn’t see (and why you’ll want to mark your calendar for 2026). Over 300 professionals from across 60+ properties — […]
Sponsored Content by Made Simple Phase #1 Making a Casino Marketing Executive’s Life Worry-Free Why is that our mission? Find out in this insightful video interview. We dive into key topics like tariffs, real domestic […]
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