What is your e-tunity? The need to communicate with guests in an expedient and economical method has never been more important. With casino re-opening dates in a constant state of flux and marketing strategies coming […]
Let’s consider two big things! A few states have re-opened to some degree, with other states coordinating efforts regionally, which means many of you are well into execution mode of your latest re-opening plan. As […]
What we’ve learned from our industry and guests How is your reopening plan coming together? If you are finding it a challenge on many levels, you’re not alone. Many casino executives and marketing teams feel […]
My husband showed me this piece of paper from his construction company that says he’s “necessary” just in case he gets pulled over for being on a job site or out and about. We kinda […]
What happens when Baby Boomers stay home? What happens when a dominant cohort in the gaming industry becomes hesitant to visit casinos and resorts? Boomers are a key market driver among target segments in the […]
How these essential employees help communicate and create ways to engage with your local and online communities Our industry is effectively shut down and yet it’s extremely hard to quiet the noise, and focus on […]
Move those back burner marketing projects forward With most US casino operations having been closed for three or more weeks now, you’ve probably been through extensive org chart reviews, difficult furlough decisions, and multiple calls […]
Create in home entertainment for everyone in your database that will drive a visit when you re-open The past few weeks has shaken the gaming industry along with practically every other industry across the nation. […]
How to quickly set up cost effective communication channels As many of you have moved to limited hours or have closed, it’s important to keep the line of communication open with your employees. Constant communication […]
In this uncertain world created by the Coronavirus attack, one thing is for sure…market conditions and marketing will be very different when the gaming industry starts up again. It will not be productive to blindly […]
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