In this second of a two-part series, Pandemic Promotional Execution, we discuss what it takes to build your promotional calendar during COVID-19. Click here to view Part I. It’s all about the gaming! That was […]
During the first two weeks of January, Raving conducted a gaming marketing survey. The goal of this survey was to get a pulse and benchmark on marketing, analytics and other initiatives within the gaming industry […]
Often, the first meaningful point of contact in any casino is at your players/loyalty club. These team members continually have more interaction with your players than anyone else in the casino. Yet, these team members […]
While we have been continually adjusting advertising plans over the better part of the past year, and continue to monitor the changing environment, it is important to maintain our planning process, with the understanding that […]
With recent events forcing properties to reconsider their marketing tactics, many are faced with the challenge of finding more efficient ways to maintain their presence in the market and increase visitation. All while being strapped […]
“The secret to handling change is to focus on progress. If you can make progress on a regular basis, then you feel alive.” – Tony Robbins It’s marketing plan season again. Today’s casino marketers are […]
By Guest Author Richard A. Picard III, Director of Public Relations & Advertising, Cypress Bayou Casino Hotel, Tribal Affiliation: Chitimacha Tribe of Louisiana There are positive links between corporate social responsibility activities and firm profitability, […]
We’d love to be able to get out the crystal ball and tell what the coming months may bring. But if we’ve learned anything in the past few months, it’s that we need to be […]
The doors are open, the plexiglass is installed and beyond that … the plan is? Understandably, that remains to be seen to some extent. The “new normal” has become an overused phrase like many others […]
Every once in a while, something hits you. Trying to make sense of COVID-19’s effect on the casino business, I saw this quote one morning on CNBC. “We’ve taken 60 years of standard operating procedures […]
What to do after the honeymoon phased has waned Mark Astone After two weeks open and being treated to record numbers, many properties are starting to see some normalization as pent up demand has passed […]
Reinvestment, communication and promotions What are some things marketing can do to help begin the long process of returning to profitability and production? Let’s look at the three areas of reinvestment, communication and promotions. Reinvestment […]
What is your e-tunity? The need to communicate with guests in an expedient and economical method has never been more important. With casino re-opening dates in a constant state of flux and marketing strategies coming […]
Why Northern Quest Resort & Casino’s emails to guests impressed me One of the first casinos nationwide to reopen after the coronavirus closings set a best practices protocol for guest communications during these challenging times. […]
Let’s consider two big things! A few states have re-opened to some degree, with other states coordinating efforts regionally, which means many of you are well into execution mode of your latest re-opening plan. As […]
What we’ve learned from our industry and guests How is your reopening plan coming together? If you are finding it a challenge on many levels, you’re not alone. Many casino executives and marketing teams feel […]
My husband showed me this piece of paper from his construction company that says he’s “necessary” just in case he gets pulled over for being on a job site or out and about. We kinda […]
What happens when Baby Boomers stay home? What happens when a dominant cohort in the gaming industry becomes hesitant to visit casinos and resorts? Boomers are a key market driver among target segments in the […]
How these essential employees help communicate and create ways to engage with your local and online communities Our industry is effectively shut down and yet it’s extremely hard to quiet the noise, and focus on […]
Move those back burner marketing projects forward With most US casino operations having been closed for three or more weeks now, you’ve probably been through extensive org chart reviews, difficult furlough decisions, and multiple calls […]
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