Just Released Study: How Non-Gaming Experiences Are Transforming Casinos & Winning Over a Younger Demographic

In recent years, we’ve seen the role of non-gaming activities at a casino become increasingly important across all generations, especially among Millennials and Gen Z. Because of this shift, LaneTerralever (LT) has conducted a national study of 1,533 players to take the pulse of the consumer and understand what role non-gaming offerings play when they are selecting a casino. The research findings provide operators insight into how they can better attract and build loyalty with these important guests.

In this webinar, members of the LT team discuss key consumer findings and the potential impact on operators today and in the future. They cover several areas, including:

  • Investing in Non-Gaming Offerings Right-Sized for Local and Destination Casinos
  • Understanding the Nuances of Affluent Players
  • Where Gaming and Entertainment Intersect — Casinos
  • Loyalty Strategies for the Non-Traditional Player

Additionally, a panel of gaming operators including Suzanne Trout – EVP & CMO, Cordish Gaming Group (Live! Casino Hotel), Mike Bean – CEO, Desert Diamond Casinos and Mat Grogan – Director of Special Events & Promotions, Yaamava’ Resort & Casino at San Manuel join the discussion to weigh in on these insights from the operator perspective.

If you have questions about this survey data email info@lt.agency. You can click here to request a copy of the full report.