Is It Too Late to Prepare for Miles on the Tradeshow Floor?
Articles
At the beginning of the year, Raving Marketing Manager Gency Warren and I were having a discussion about how much our steps per day had [...]
What We’ve Learned
Articles
Last month TG&H checked in with several of our friends across the country and asked them about what strategy, process or insight they adopted due [...]
Articles
How a Grassroots Soccer Program Inspired a National Award-winning, Native-led Non-profit
In today’s interview, we sat down with Notah Begay III, Founder of the Notah Begay III (NB3) Foundation. Many of our readers have heard us [...]
Articles
New Survey Says That Americans Are Getting Tired of Surveys
As a researcher, I love surveys. As a consumer, I’m getting tired of being asked, “Will you take a few minutes to tell us how [...]
Articles
From Pent-up to Revved-Up
The reawakening is here. Government restrictions are lifting. Vaccination levels are growing. Stimulus funds are beginning to flood markets. Economists are predicting unprecedented GDP growth [...]
Articles
Preparing for Ransomware: Expect to Get Hacked
Businesses all over are making big news – the bad kind. A major pipeline, more than one casino, a meat producer and a regional hospital [...]
Articles
Behind the Scenes: Making the Connection Between Your Dollar and the Youth It Helps
It’s not everyday we are lucky enough to meet someone whose personal journey makes us hopeful for the future. Today, I want to introduce you [...]
Articles
Three Essential Steps for Refocusing Your Brand
There is not one marketer in the world who is not facing the restructuring and rethinking of their marketing after the year that we’ve had. [...]
Articles
NIGA Update
Over a year ago, the world as we knew it came to a halt because of the COVID-19 pandemic, affecting society’s social, physical, spiritual and [...]
Articles
The Hospitality Professional: Part Four
Okay, class, time for number four … my fourth lesson in “How to Be a Hospitality Pro … or, How I Became One in My [...]
Articles
Summer Casino Entertainment Update
During this incredibly unpredictable and unstable 14-plus months for all of us, casino entertainment is last on most people’s lists. However, with the successful rollout [...]
Articles
COVID-19 Is Not an Excuse for Providing Poor Service
I have heard it all before – she made me do it – he tricked me. Because of “our policy” we need to do it [...]
Articles
Four Best Practices for Surveillance to Protect Marketing Programs and Promotions
Best Practice #1: Review Marketing Programs and Promotions The surveillance department should review each marketing program or promotion for weaknesses, vulnerabilities, or security concerns. For [...]
Articles
Getting the Family Back Together: OIGA 2021
Oklahoma is home to the third largest gaming market in the United States, with more than 80,000 electronic machines on the floors of our more [...]
Articles
Raving’s Got (NEW) Talent!
Have you ever wondered just how hard it would be to judge a talent show? To find the next “superstar”? Well, let me tell you, [...]
Articles
It’s Not What You Say…
It’s not about the information being correct, it’s about whether your audience wants to give you 30 seconds of their time. At no time in [...]
Articles
What’s the Most Important Key Performance Indicator?
It has been several years since the last time I was asked to write an article, and quite frankly, I have started and stopped this [...]
Articles
The Trouble of Making Sense of This Past Year
Get ready for some drama! Have you noticed a few more meltdowns, outbursts and shutdowns? If you haven’t yet, please brace yourself. We are a [...]
