The Thinking Resort
Articles
Twenty-five years ago, casino database marketing was largely about gaming. Know the player. Determine how much free play to give. Measure gaming revenue. That world [...]
How It’s Done
Articles
From London to The Desert and Back Gila River Resorts and Casinos, located in the Valley of the Sun around Phoenix, are unlikely locations for [...]
Articles
Saying “Calm Down” to Your Guest? Yeah, That’ll Work.
By Janet Hawk & Liz Palar Let’s start with something 95 percent of us can probably agree on: We hate difficult conversations. There’s no one-size-fits-all [...]
Articles
Prediction Markets: The Courts Are Drawing the Line. Congress Must Finish the Job.
For more than a year, tribal governments and state regulators have warned that so-called “prediction market” companies are attempting to use federal commodities law to [...]
Articles
Stop Giving Away Comps. Start Selling Them.
Somewhere in your casino right now, somebody is looking at a comp exception report and asking, “Why on earth did they give that to that [...]
Articles
Beyond the Camera: Industry Trends Shaping Casino Surveillance in 2026
The results of our 2026 International Casino Surveillance Survey are in. Each year, the International Casino Surveillance Survey provides a unique look at the priorities, [...]
Articles
Oklahoma Indian Gaming Association Awards 11 Scholarships; Recognizes Eight with Awards
At our 2026 Conference and Trade Show, Oklahoma Indian Gaming Association (OIGA) awarded 11 John Marley Scholarships to high school, college, and adult learning students [...]
Articles
Introduction to the Fall 2026 Issue
Dai sla. Hello, and welcome to the Fall 2026 edition of Tribal Gaming & Hospitality Magazine. My name is Brady Scott, and I’m the Chair of [...]
Articles
The Cost of Doing Things the Way We’ve Always Done Them
In the Summer issue of Tribal Gaming & Hospitality, I shared some thoughts about why organizations should resist the urge to jump straight into artificial [...]
Articles
Your Best Players May Be Hiding in the Wrong Tier
Casino loyalty programs are very good at putting players into buckets. They earn points. They cross a hurdle. They move into a new tier. They [...]
Articles
When Working Harder Stops Working
Something feels different. Not necessarily louder. Not necessarily faster. Heavier. Casino marketing leaders today have more tools, more data, and more technology available to them [...]
Articles
Beyond the Gaming Floor: How Indigenous Wellness Spas Drive Revenue and Hospitality Excellence
In the tribal gaming and hospitality sector, diversification is no longer just a buzzword — it is a core strategy for long-term economic stability. While [...]
Articles
From One Operator to Another: Are You Still Doing It Because It Works?
There are plenty of good reasons a casino keeps doing something. It drives revenue. Players respond to it. It strengthens loyalty. It creates another trip. [...]
Articles
CNIGA Fall Update 2026
Usually, at this time of year, CNIGA is primarily engaged in the legislative process at the state level. To be sure, CNIGA has endorsed legislation [...]
Articles
Stop Giving Away Gifts. Start Building a Gifting Strategy.
Casino gifting can look deceptively simple. Pick a product, determine the quantity, place the order, promote the giveaway, and watch people come through the door. [...]
Articles
The Record Your Floor Never Keeps
Casino operations are built around documentation. In tribal gaming, federal minimum internal control standards require detailed controls for count-room staffing, drop activity, fill slips, signatures, [...]
Articles
VIP Events & Promotions That Actually Drive Trips: Our Guests Just Wanna Have Fun!
Casino operators love to talk about VIP events. Golf trips. Slot tournaments. Concert nights. New Year’s parties. Exclusive dinners. The calendar fills up fast, the [...]
Articles
The Great Casino Metrics Argument: Who’s Right?
Ask three experienced casino professionals how to measure a player, structure reinvestment or build a tier program, and there’s a pretty good chance you’ll get [...]
Articles
Removing Mental Blocks
You use the tool for removing mental blocks nearly every time you speak. “AND” is a small word in the English language, yet it is [...]
Articles
From Fire Sale to High Demand: A Better Casino Concert Ticket Strategy
Concert tickets can be much more than an entertainment perk for casinos. Managed well, they can attract new guests, strengthen player relationships, and reinforce the [...]
