From One Operator to Another: Are You Still Doing It Because It Works?
Articles
There are plenty of good reasons a casino keeps doing something. It drives revenue. Players respond to it. It strengthens loyalty. It creates another trip. [...]
From Fire Sale to High Demand: A Better Casino Concert Ticket Strategy
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Concert tickets can be much more than an entertainment perk for casinos. Managed well, they can attract new guests, strengthen player relationships, and reinforce the [...]
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Stop Giving Away Gifts. Start Building a Gifting Strategy.
Casino gifting can look deceptively simple. Pick a product, determine the quantity, place the order, promote the giveaway, and watch people come through the door. [...]
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The Great Casino Metrics Argument: Who’s Right?
Ask three experienced casino professionals how to measure a player, structure reinvestment or build a tier program, and there’s a pretty good chance you’ll get [...]
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Removing Mental Blocks
You use the tool for removing mental blocks nearly every time you speak. “AND” is a small word in the English language, yet it is [...]
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Beyond the Gaming Floor: How Indigenous Wellness Spas Drive Revenue and Hospitality Excellence
In the tribal gaming and hospitality sector, diversification is no longer just a buzzword — it is a core strategy for long-term economic stability. While [...]
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The Cost of Doing Things the Way We’ve Always Done Them
In the Summer issue of Tribal Gaming & Hospitality, I shared some thoughts about why organizations should resist the urge to jump straight into artificial [...]
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When Working Harder Stops Working
Something feels different. Not necessarily louder. Not necessarily faster. Heavier. Casino marketing leaders today have more tools, more data, and more technology available to them [...]
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Stop Giving Away Comps. Start Selling Them.
Somewhere in your casino right now, somebody is looking at a comp exception report and asking, “Why on earth did they give that to that [...]
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How It’s Done
From London to The Desert and Back Gila River Resorts and Casinos, located in the Valley of the Sun around Phoenix, are unlikely locations for [...]
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Oklahoma Indian Gaming Association Awards 11 Scholarships; Recognizes Eight with Awards
At our 2026 Conference and Trade Show, Oklahoma Indian Gaming Association (OIGA) awarded 11 John Marley Scholarships to high school, college, and adult learning students [...]
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Prediction Markets: The Courts Are Drawing the Line. Congress Must Finish the Job.
For more than a year, tribal governments and state regulators have warned that so-called “prediction market” companies are attempting to use federal commodities law to [...]
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Where Growth Goes Next
I’ve had the privilege of knowing Joe Nayquonabe for many years, both as a friend and colleague and as a leader we’ve welcomed back to [...]
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What Guests Never See: The Hidden Expertise Behind Resort Pool Operations
For most resort guests, the pool experience is pretty simple. They want the water refreshing, the cabana server attentive, the lazy river actually lazy, and [...]
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CNIGA Fall Update 2026
Usually, at this time of year, CNIGA is primarily engaged in the legislative process at the state level. To be sure, CNIGA has endorsed legislation [...]
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Beyond the Camera: Industry Trends Shaping Casino Surveillance in 2026
The results of our 2026 International Casino Surveillance Survey are in. Each year, the International Casino Surveillance Survey provides a unique look at the priorities, [...]
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Introduction to the Fall 2026 Issue
Dai sla. Hello, and welcome to the Fall 2026 edition of Tribal Gaming & Hospitality Magazine. My name is Brady Scott, and I’m the Chair of [...]
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What If You Knew What Your Player Was Going to Do Next?
By Ted Keenan, Vice President of Product Management, Aristocrat Interactive Twenty years ago, the database marketing problem was relatively straightforward. One of our primary decisions [...]
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Saying “Calm Down” to Your Guest? Yeah, That’ll Work.
By Janet Hawk & Liz Palar Let’s start with something 95 percent of us can probably agree on: We hate difficult conversations. There’s no one-size-fits-all [...]
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The Record Your Floor Never Keeps
Casino operations are built around documentation. In tribal gaming, federal minimum internal control standards require detailed controls for count-room staffing, drop activity, fill slips, signatures, [...]
