Articles
Five Observations from Five States in Five Months
I did a similar article years ago and felt it was time to revisit the topics and see if anything has changed, especially with the “excitement” of the last few years. I still love […]
Host & Player Development
Articles
TG&H Value Add: Audit Checklist for Player Development
How’s your player development plan for the new year? You know, the plans for making your player development more targeted towards driving incremental revenue from qualified sales leads … instead of just glad-handing and keeping […]
Articles
Player Development Is a Team Sport – Why Our Biggest Obstacle is Something We Face Internally
During our Host Player Development Conference, hosted in Vegas this past July, we asked our attendees, “What is the hardest part of being a host or being in player development?” We received quite a few […]
Articles
The Casino Blip (Where Did Everyone Go?) – Part I
The Blip In 2018, Hollywood gave us the cinematic blockbuster, Avengers: Infinity War, where the hated Thanos got his mitts on all the Infinity Stones and dissolved half the Marvel universe with a snap from […]
Articles
How to Plan Using the 4 Ws and 1 H
As the saying goes, if you fail to plan, then you’re planning to fail. So many times, I see hosts who just go where the wind blows them every day. This is a huge mistake! […]
Articles
Have You Met the Raving Team Lately …
Our strength comes from our years as gaming operators. We have been in your shoes. Get to know just some of our experienced team today by watching the video above! Learn about our custom casino […]
Data Analytics
Do You Know the Most Promising Gaming Tech Solution Provider?
Sponsored Content by OPTX Brooke Fiumara, Co-CEO, OPTX, tells us how their easy-to-use platform pulls multiple sources of data into a single platform, translating reporting data into action items for your team. OPTX was recently […]
Articles
The Importance of Setting Boundaries for Hosts
Hosts are dealing with so many different types of people, both internally and externally, every minute of every day and they must have excellent communication skills. Many times, hosts feel like their job is to […]
Articles
An Industry Expert on the Current Challenges of Guest Service and Player Development
Steve, we’re back to some casinos cancelling concerts and changing some group events. At the National Indian Gaming Association Tradeshow this past July, I don’t know how many casino execs told me that they have […]
Data Analytics
Sneak Peek Gaming Industry Marketing Survey
During the first two weeks of January, Raving conducted a gaming marketing survey. The goal of this survey was to get a pulse and benchmark on marketing, analytics and other initiatives within the gaming industry […]
Articles
The Importance of Ethics and Confidentiality in Hosting
No matter where we look these days, the news feeds are filled with what seems like a never-ending lack of morals and principles. And in today’s world of social media, what happens behind closed doors, […]
Host & Player Development
Three Areas of Marketing Influence that Can Help Your Organization
Reinvestment, communication and promotions What are some things marketing can do to help begin the long process of returning to profitability and production? Let’s look at the three areas of reinvestment, communication and promotions. Reinvestment […]
Host & Player Development
Selling in Sensitive Times
Hey, your hosts (should) know all about this! If you are a supplier to the casino industry, sending out “sales messages” can ruin your business and destroy relationships rather than generate new business if not […]
Host & Player Development
What PD Teams Can Be Doing During the Shutdown
Lessons from Katrina How many of us have thought, “If only I had the time, I would (insert list here)”? Well, looks like we have some time on our hands. This isn’t the first time […]
Host & Player Development
Can’t Buy Me Love
Four ways to build personal relationships with our guests Let’s be honest, relationships are hard! Whether it’s personal or in business, in order to build (and keep building) a relationship, you must be willing to […]
Host & Player Development
The Important Role of a Slot Ambassador
Don’t let technology replace the human element on our floors Have you downsized your floor team members in the face of ever-increasing technology? Even more importantly, are you still running your casino floor the same […]
Host & Player Development
Life In Player Development
Life In Player Development After decades in player development, it never ceases to amaze me that we are still having to fight the perception that hosts don’t do anything except hand out freebies, get (or […]
Host & Player Development
Laments From a Modern Day Casino Host
Somebody somewhere decided to buy the play from our guests Yesterday I called up one of my players. He lives across the country. With the approaching onslaught of winter, it’s time for the snowbirds to […]
Host & Player Development
The Top Five Reasons Your Players Aren’t Rated Correctly
And why you should care We all spend a lot of time rating our players to make sure that they are comped correctly and fairly. Most of us, if not all, use the standard formula […]
Host & Player Development
Janet’s Ten Host Rules
Finding success by using a code of conduct I’m a big fan of NCIS. I love how they are able to add funny moments to such serious ones – like life, really. Every character is […]