Reinvestment, communication and promotions What are some things marketing can do to help begin the long process of returning to profitability and production? Let’s look at the three areas of reinvestment, communication and promotions. Reinvestment […]
Hey, your hosts (should) know all about this! If you are a supplier to the casino industry, sending out “sales messages” can ruin your business and destroy relationships rather than generate new business if not […]
Lessons from Katrina How many of us have thought, “If only I had the time, I would (insert list here)”? Well, looks like we have some time on our hands. This isn’t the first time […]
Four ways to build personal relationships with our guests Let’s be honest, relationships are hard! Whether it’s personal or in business, in order to build (and keep building) a relationship, you must be willing to […]
Don’t let technology replace the human element on our floors Have you downsized your floor team members in the face of ever-increasing technology? Even more importantly, are you still running your casino floor the same […]
Life In Player Development After decades in player development, it never ceases to amaze me that we are still having to fight the perception that hosts don’t do anything except hand out freebies, get (or […]
Somebody somewhere decided to buy the play from our guests Yesterday I called up one of my players. He lives across the country. With the approaching onslaught of winter, it’s time for the snowbirds to […]
And why you should care We all spend a lot of time rating our players to make sure that they are comped correctly and fairly. Most of us, if not all, use the standard formula […]
Finding success by using a code of conduct I’m a big fan of NCIS. I love how they are able to add funny moments to such serious ones – like life, really. Every character is […]
Why this is critical to your organization’s growth It’s not rocket science. No, it’s not. Nor is it a rocket ship. It is not a cure for disease, or a solution to global warming. It […]
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