One of a few female CEOs of a casino, Laura Penney is the embodiment of resilience. Five months into her role as CEO of Coeur d’Alene Casino Resort Hotel in Idaho, she faced down the […]
Kevin Parker is an accomplished gaming executive who has worked at seven casinos, and a gaming-technology leader who helped develop an early mobile gaming product and a product to catch cheaters. Parker will tell you […]
The right way to start this article is this: casinos are supposed to be fun. The great Mike Meczka spent decades working on thousands of scientific research projects to prove casino guests primarily want good […]
The economy is lurching along in fits and starts. Some companies are doing better than expected. Some companies are not. The test all casino and hospitality companies are facing is how to take advantage of […]
In the gaming business there is no shortage of challenges, there is only what can be controlled and what can’t. Casino operators faced down unrelenting trials due to the pandemic, only to experience push back […]
Stagnant, inactive, dormant and dull. Why is the most important program within your control being ignored and overlooked? The program that affects almost every department. The program that touches most guests daily, including your cherished […]
In the gaming industry, nothing is as certain as change. Change is good. Sometimes. COVID-19 altered marketing and operating methods for casinos and resorts forever. Every operating department was affected. It continues to present day. […]
The time has arrived. The decision has been made. Your casino company is looking for a new agency. Your job is to orchestrate the search. You are the point person. The leader. The conductor of […]
My first meeting with Mike Meczka in the 1990’s concluded with Mike telling me to check out “24/7 Polka Heaven,” an online polka station that I immediately passed on to my mom. That was the […]
The reawakening is here. Government restrictions are lifting. Vaccination levels are growing. Stimulus funds are beginning to flood markets. Economists are predicting unprecedented GDP growth for 2021. Pent-up is turning into revved-up. Welcome to the […]
In this second of a two-part series, Pandemic Promotional Execution, we discuss what it takes to build your promotional calendar during COVID-19. Click here to view Part I. It’s all about the gaming! That was […]
As we struggle to understand the COVID-19 effect on the casino business and predict the post-vaccine environment, who better to help than the “Wizard of Casino Marketing Research,” Mike Meczka. Mike is a popular, sought-after […]
“The secret to handling change is to focus on progress. If you can make progress on a regular basis, then you feel alive.” – Tony Robbins It’s marketing plan season again. Today’s casino marketers are […]
Every once in a while, something hits you. Trying to make sense of COVID-19’s effect on the casino business, I saw this quote one morning on CNBC. “We’ve taken 60 years of standard operating procedures […]
What happens when Baby Boomers stay home? What happens when a dominant cohort in the gaming industry becomes hesitant to visit casinos and resorts? Boomers are a key market driver among target segments in the […]
Avoid negative communication consequences when your casino reopens The entire casino industry shut down over three weeks ago. As operations were shutting down, marketing departments were challenged to coordinate with key management to get the […]
In this uncertain world created by the Coronavirus attack, one thing is for sure…market conditions and marketing will be very different when the gaming industry starts up again. It will not be productive to blindly […]
Marketers, how to stop doing the same programs over and over again What’s the magic number? The casino marketing magic number is 365/24/7. You market your property 24/7 for 365 days a year. Time doesn’t […]
Advice for marketing change agents Change is challenging. New is hard. Marketing is often performed at the edges, where the new and exciting are introduced to motivate a response. Change can be a new kind […]
How to conjure your inner Yoda and other really cool mentors If you’re leading a marketing team, you have a problem. As you gaze at your team and smile at their skills and experience, you […]
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