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Articles

The Headline That Casino Management Never Wants to See

October 8, 2020 Deb Hilgeman

On August 19, the daily newspaper of the Mississippi Gulf Coast ran a front-page story with the headline: ‘It’s our lives.’ Scared Mississippi Coast casino employees demand more COVID-19 protections The article said that some […]

Articles

Using Research to Guide Decisions in the New Normal

July 13, 2020 Deb Hilgeman

Casinos nationwide began reopening in May, but business practices are far different than before COVID-19. Guest demographics are also changing, since older guests are more likely to be staying away from public places unless it’s […]

Raving Insights and Reports

How to Use Research to Help You Determine What is the Next Normal

July 6, 2020 Tribal Gaming and Hospitality

Now that casinos are reopening in a different business environment due to COVID-19 concerns, one of the biggest challenges is that all the data we collected up to now may not be relevant. So how […]

Guest Service

Best Practices Protocol for Guest Communication

May 18, 2020 Deb Hilgeman

Why Northern Quest Resort & Casino’s emails to guests impressed me One of the first casinos nationwide to reopen after the coronavirus closings set a best practices protocol for guest communications during these challenging times. […]

Research

Staffing Is the Top Challenge for Tribal Marketers

March 23, 2020 Deb Hilgeman

The four components of creating more engaged team members A whopping 79 percent of Tribal casinos said that staffing challenges are, for the third straight year, the number one challenge they’re facing this year, according […]

Research

Connecting Disjointed Data

November 12, 2019 Deb Hilgeman

Utilizing hotels, gaming and restaurant research to maximize value More research is being done every year by casino resorts trying to capture important data about guests in their casinos, restaurants and hotels. The newest challenge […]

Research

My Little Wiki List of Marketing Research

September 10, 2019 Deb Hilgeman

Which of these surveys should you be doing, and why? Like most people, I love Wikipedia. I rely on it if I need to get a quick shot of knowledge without much effort. Sometimes though, […]

Marketing & Loyalty

Five Bad Excuses that Are Impacting Your Marketing Strategy

July 23, 2019 Deb Hilgeman

What excuse do YOU have for not doing market research? There is NO GOOD REASON to not integrate this tool into your strategy! I recently conducted two workshops on Attitude & Awareness surveys at Raving’s […]

Marketing & Loyalty

You CAN Track Your Branding Campaigns

July 16, 2019 Deb Hilgeman

How smart marketers successfully track their branding and advertising campaigns As casino marketers, we often hear and use the word “branding,” but what exactly are we talking about? And what is the difference between marketing […]

Research

Still Want to Get Engaged?

July 15, 2019 Deb Hilgeman

Changes in team member engagement trends help create a happier and more profitable workplace Three years ago, I wrote an article about team member engagement and how it is becoming increasingly popular. This article will […]

Research

Six Ways to Use Market Research to Improve Your Business

January 1, 2019 Deb Hilgeman

Why pictures of your players will drive more social engagement We’re at the start of another year, so it seems like a good time to remind everyone about how market research can help you make […]

Research

Are Market Researchers Really Hooking up People’s Brains to Measure Responses?

October 1, 2018 Deb Hilgeman

There has to be an easier way I try to keep up on what’s happening with consumer research, which is usually pretty dry reading, even for someone who loves research as much as I do. […]

Research

Staffing Challenges: Our Industry’s Number One Problem

July 3, 2018 Deb Hilgeman

What are you doing to solve it? One of the new questions that we added in Raving’s 2nd Annual Indian Gaming National Marketing Survey was to determine what the biggest challenges are that casinos will […]

Research

Raving’s 2nd Annual Indian Gaming National Marketing Survey

April 2, 2018 Deb Hilgeman

Key findings indicate promotions and digital spending will increase; email at status quo In January, Raving released the second annual casino marketing study based on data from more than 80 U.S. casinos nationwide, and First […]

Research

Cluster Analysis Reveals Hidden Insights

January 1, 2018 Deb Hilgeman

Taking customer segmentation to the next level How many main segments of like-minded customers do you have in your casino database? Customers who share common attitudes, beliefs and behaviors? If you have a tiered players […]

TG&H Magazine Digital Edition

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