Google has become such an integral part of our thinking that when someone needs an answer to a question, “Google it” has become our first response. Because Google knows everything, right? Believe it or not, […]
A disturbing result of COVID-19 is manifesting in casinos across the nation. Team member morale, job satisfaction, and intention to remain at their jobs are measuring at lower levels than pre-COVID-19. This is not good […]
Dealing with COVID-19 has brought about fundamental changes, and not all of them are bad. One example is how working remotely turned into a huge benefit for many companies and their employees. The pandemic has […]
During the first two weeks of January, Raving conducted a gaming marketing survey. The goal of this survey was to get a pulse and benchmark on marketing, analytics and other initiatives within the gaming industry […]
On August 19, the daily newspaper of the Mississippi Gulf Coast ran a front-page story with the headline: ‘It’s our lives.’ Scared Mississippi Coast casino employees demand more COVID-19 protections The article said that some […]
Casinos nationwide began reopening in May, but business practices are far different than before COVID-19. Guest demographics are also changing, since older guests are more likely to be staying away from public places unless it’s […]
Now that casinos are reopening in a different business environment due to COVID-19 concerns, one of the biggest challenges is that all the data we collected up to now may not be relevant. So how […]
Why Northern Quest Resort & Casino’s emails to guests impressed me One of the first casinos nationwide to reopen after the coronavirus closings set a best practices protocol for guest communications during these challenging times. […]
The four components of creating more engaged team members A whopping 79 percent of Tribal casinos said that staffing challenges are, for the third straight year, the number one challenge they’re facing this year, according […]
Utilizing hotels, gaming and restaurant research to maximize value More research is being done every year by casino resorts trying to capture important data about guests in their casinos, restaurants and hotels. The newest challenge […]
Which of these surveys should you be doing, and why? Like most people, I love Wikipedia. I rely on it if I need to get a quick shot of knowledge without much effort. Sometimes though, […]
What excuse do YOU have for not doing market research? There is NO GOOD REASON to not integrate this tool into your strategy! I recently conducted two workshops on Attitude & Awareness surveys at Raving’s […]
How smart marketers successfully track their branding and advertising campaigns As casino marketers, we often hear and use the word “branding,” but what exactly are we talking about? And what is the difference between marketing […]
Changes in team member engagement trends help create a happier and more profitable workplace Three years ago, I wrote an article about team member engagement and how it is becoming increasingly popular. This article will […]
Why pictures of your players will drive more social engagement We’re at the start of another year, so it seems like a good time to remind everyone about how market research can help you make […]
There has to be an easier way I try to keep up on what’s happening with consumer research, which is usually pretty dry reading, even for someone who loves research as much as I do. […]
What are you doing to solve it? One of the new questions that we added in Raving’s 2nd Annual Indian Gaming National Marketing Survey was to determine what the biggest challenges are that casinos will […]
Key findings indicate promotions and digital spending will increase; email at status quo In January, Raving released the second annual casino marketing study based on data from more than 80 U.S. casinos nationwide, and First […]
Taking customer segmentation to the next level How many main segments of like-minded customers do you have in your casino database? Customers who share common attitudes, beliefs and behaviors? If you have a tiered players […]
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