There has to be an easier way I try to keep up on what’s happening with consumer research, which is usually pretty dry reading, even for someone who loves research as much as I do. […]
What are you doing to solve it? One of the new questions that we added in Raving’s 2nd Annual Indian Gaming National Marketing Survey was to determine what the biggest challenges are that casinos will […]
Key findings indicate promotions and digital spending will increase; email at status quo In January, Raving released the second annual casino marketing study based on data from more than 80 U.S. casinos nationwide, and First […]
Taking customer segmentation to the next level How many main segments of like-minded customers do you have in your casino database? Customers who share common attitudes, beliefs and behaviors? If you have a tiered players […]
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