Articles
Articles by Justin Shank
Articles
More Ways to Discover and Retain Talent
We’re all dealing with a workforce shortage and the difficulty of finding and retaining marketing talent in this current job climate. Now is the time to implement a well-planned internship program to assist your organization […]
Marketing & Loyalty
Digital and Social Media Team Members
How these essential employees help communicate and create ways to engage with your local and online communities Our industry is effectively shut down and yet it’s extremely hard to quiet the noise, and focus on […]
Guest Service
Social Media as Guest Service
Seven questions for your operation Casino marketers agree that social media is a powerful marketing tool to reach our players. We create content and advertisements to enhance our brand awareness and share information with our […]
Marketing & Loyalty
Spend More of Your Marketing Budget on Digital
Foundations of a Strong Digital Marketing Footprint Building your digital marketing footprint can seem like a daunting task, and there are a lot of considerations in the process. New casinos, hotels and Tribal enterprises – […]
Marketing & Loyalty
Spend More of Your Marketing Budget on Digital
Foundations of a Strong Digital Marketing Footprint Building your digital marketing footprint can seem like a daunting task, and there are a lot of considerations in the process. New casinos, hotels and Tribal enterprises – […]
Marketing & Loyalty
Forget Polished Graphics for Social Media Marketing
Why pictures of your players will drive more social engagement Justin Shank Why do people go on social media? Most would say that it is to consume content. Sure, connecting with family and friends is […]
Marketing & Loyalty
Reputation Management as Guest Service
Developing a framework and process In my Raving Flash Report, I spent some time walking through the strategic benefits of reputation management and how your property can use it to improve guest relationships, enhance your […]
Marketing & Loyalty
Phonebooks, Facebook and Change…
Coming to grips with the digital age Remember when we used to advertise in phonebooks? If you’re under the age of 30, this may be a bit of a foreign concept, but phonebooks were a […]
Marketing & Loyalty
Standalone Revenue Center or Integrated Marketing Tool?
Your options for social gaming at your casino There are generally two schools of thought when it comes to onboarding a social casino at your property: a) Create a standalone revenue center; b) Integrate with […]