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HomeAuthorsJustin Shank

Articles by Justin Shank

Justin Shank
 
Marketing & Loyalty

Digital and Social Media Team Members

April 17, 2020 Justin Shank

How these essential employees help communicate and create ways to engage with your local and online communities Our industry is effectively shut down and yet it’s extremely hard to quiet the noise, and focus on […]

Guest Service

Social Media as Guest Service

March 23, 2020 Justin Shank

Seven questions for your operation Casino marketers agree that social media is a powerful marketing tool to reach our players. We create content and advertisements to enhance our brand awareness and share information with our […]

Marketing & Loyalty

Spend More of Your Marketing Budget on Digital

October 7, 2019 Justin Shank

Foundations of a Strong Digital Marketing Footprint Building your digital marketing footprint can seem like a daunting task, and there are a lot of considerations in the process. New casinos, hotels and Tribal enterprises – […]

Marketing & Loyalty

Spend More of Your Marketing Budget on Digital

September 11, 2019 Justin Shank

Foundations of a Strong Digital Marketing Footprint Building your digital marketing footprint can seem like a daunting task, and there are a lot of considerations in the process. New casinos, hotels and Tribal enterprises – […]

Marketing & Loyalty

Forget Polished Graphics for Social Media Marketing

July 1, 2019 Justin Shank

Why pictures of your players will drive more social engagement Justin Shank Why do people go on social media? Most would say that it is to consume content. Sure, connecting with family and friends is […]

Marketing & Loyalty

Reputation Management as Guest Service

October 1, 2018 Justin Shank

Developing a framework and process In my Raving Flash Report, I spent some time walking through the strategic benefits of reputation management and how your property can use it to improve guest relationships, enhance your […]

Marketing & Loyalty

Phonebooks, Facebook and Change…

July 3, 2018 Justin Shank

Coming to grips with the digital age Remember when we used to advertise in phonebooks? If you’re under the age of 30, this may be a bit of a foreign concept, but phonebooks were a […]

Marketing & Loyalty

Standalone Revenue Center or Integrated Marketing Tool?

January 1, 2018 Justin Shank

Your options for social gaming at your casino There are generally two schools of thought when it comes to onboarding a social casino at your property: a) Create a standalone revenue center; b) Integrate with […]

TG&H Magazine Digital Edition

Latest News

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Popular Posts

  • Jackpot!: North Dakota Man Hits $1.6m Jackpot at 4 Bears Casino and Lodge on Light & Wonder “Dancing Drums Explosion” Slot Machine posted on June 23, 2022 | under News, Supplier News
  • Foxwoods Resort Casino Reopens Bingo Hall posted on August 28, 2020 | under News, Tribal News & Stories
  • ‘Cache Creek Casino Direct’ Offers Regional Daily Bus Trips Focused on Quality, Convenience and Value posted on January 23, 2020 | under Tribal News & Stories
  • Interview with Andrew Cardno, co-founder and chief technology officer of Quick Custom Intelligence With Christine Faria posted on June 17, 2022 | under Sponsored Content, Videos
  • Nitty Gritty Dirt Band To Perform At Angel Of The Winds Casino Resort posted on June 15, 2022 | under News, Tribal News & Stories

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