How these essential employees help communicate and create ways to engage with your local and online communities
Our industry is effectively shut down and yet it’s extremely hard to quiet the noise, and focus on work. Those of us working on digital and social media marketing solutions, online customer service, reputation management, and public relations have been quite busy. Many casinos recognized this often-forgotten essential worker classification, as a result of the COVID-19 pandemic. You have these people working at your property and may have only recently realized their importance. They are your social media strategists, content developers, webmasters, marketing coordinators, digital marketing managers, public relations managers, call center team, and other communication workers; basically they are the essential workers at your property responsible for communicating with team members and guests.