Articles
Indian Gaming Association Update
Articles
Do you Have a Guest Loyalty, or Disloyalty Program?
As casino marketers, our primary goal is driving profitable, and incremental revenue. The casino loyalty program, or players club, is an important element of our success in that endeavor. However, when was the last time […]
Articles
California Nations Indian Gaming Association Fall Update
By Chairman James Siva, CNIGA As the summer heads into fall, and the California Legislature nears the end of its session, the California Nations Indian Gaming Association is active on the legislative front. In June, […]