Justin Shank
10 Articles
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The ROI of the Human Touch
In today’s casino environment the focus always revolves around increasing ROI, ADT, ADW and whatever acronym that says were making more money. Adding on whatever fee we can find or increasing the house advantage on […]
Do you Have a Guest Loyalty, or Disloyalty Program?
As casino marketers, our primary goal is driving profitable, and incremental revenue. The casino loyalty program, or players club, is an important element of our success in that endeavor. However, when was the last time […]