Articles
Do you Have a Guest Loyalty, or Disloyalty Program?
As casino marketers, our primary goal is driving profitable, and incremental revenue. The casino loyalty program, or players club, is an important element of our success in that endeavor. However, when was the last time […]
Articles
Everything Everywhere All at Once is a Movie, not a Blueprint for Hosts
During a session at this summer’s Host and Player Development Conference, we were talking about all the things a host must focus on to be successful. The question was asked, “How am I supposed to […]
Articles
Seek to Find the Highest Purpose in Life and Work
Ever watch “The Antiques Road Show?” People bring in their old, dusty stuff from the attic and ask an appraiser if it is worth anything. Most of the time, it is just old junk but […]