Casino gifting can look deceptively simple. Pick a product, determine the quantity, place the order, promote the giveaway, and watch people come through the door. But if that is where the strategy begins and ends, […]
Most properties aren’t struggling because they lack tools, platforms, or data — they’re struggling because brand, marketing, and operations are still being solved in separate rooms. The discussion was moderated by Deana Scott, CEO of […]
If you’ve ever stared at three dashboards, five spreadsheets, and a kiosk report while whispering, “Take me back to 1989,” you’ll appreciate the panel that I hosted at this summer’s Casino Marketing & Technology Conference […]
Feeling overwhelmed? In casino marketing we are in a perpetual state of flux. I’ve found that the best way to thrive in this environment has been to rely on my solid casino marketing foundation. As […]
Think of “ROI” as an “if we do this … we should expect this” scenario. Campaigns and promotions fall into this category. If I launch a $100,000 major promotion with a definite start and stop […]
Outsourcing … when is the time to call in the experts to provide your organization with the tools needed to cross the finish line again and again? Answer … there’s no time like the present. […]
Hi everyone – it’s Chris Archunde from Raving, and today I’m talking about my three tips for getting through budget season. When we as marketers have a strong understanding of how our budget impacts other […]
Raving CEO Deana Scott welcomes Chris Archunde, Raving’s newest Partner. Chris brings 23 years of gaming and hospitality experience packaged with enterprise-wide project management, contract negotiation skills, marketing and performance strategy. With a diverse 23-year […]
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