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HomeAuthorsChris Archunde

Articles by Chris Archunde

Articles

Can Your Casino Marketing Department Hold its Own?

June 21, 2024 Chris Archunde

Feeling overwhelmed? In casino marketing we are in a perpetual state of flux. I’ve found that the best way to thrive in this environment has been to rely on my solid casino marketing foundation. As […]

Articles

The Difference Between Return on Investment and Re-investment

March 15, 2024 Chris Archunde

Think of “ROI” as an “if we do this … we should expect this” scenario. Campaigns and promotions fall into this category. If I launch a $100,000 major promotion with a definite start and stop […]

Articles

The Question of Outsourcing at Your Property

December 21, 2023 Chris Archunde

Outsourcing … when is the time to call in the experts to provide your organization with the tools needed to cross the finish line again and again?  Answer … there’s no time like the present. […]

Articles

Three Tips for Getting Through Budget Season

September 23, 2023 Chris Archunde

Hi everyone – it’s Chris Archunde from Raving, and today I’m talking about my three tips for getting through budget season. When we as marketers have a strong understanding of how our budget impacts other […]

Articles

Welcoming Chris Archunde: Elevating Gaming and Hospitality Excellence

August 9, 2023 Chris Archunde

Raving CEO Deana Scott welcomes Chris Archunde, Raving’s newest Partner. Chris brings 23 years of gaming and hospitality experience packaged with enterprise-wide project management, contract negotiation skills, marketing and performance strategy.  With a diverse 23-year […]

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