While we have been continually adjusting advertising plans over the better part of the past year, and continue to monitor the changing environment, it is important to maintain our planning process, with the understanding that […]
With recent events forcing properties to reconsider their marketing tactics, many are faced with the challenge of finding more efficient ways to maintain their presence in the market and increase visitation. All while being strapped […]
We’d love to be able to get out the crystal ball and tell what the coming months may bring. But if we’ve learned anything in the past few months, it’s that we need to be […]
What to do after the honeymoon phased has waned Mark Astone After two weeks open and being treated to record numbers, many properties are starting to see some normalization as pent up demand has passed […]
What we’ve learned from our industry and guests How is your reopening plan coming together? If you are finding it a challenge on many levels, you’re not alone. Many casino executives and marketing teams feel […]
How to quickly set up cost effective communication channels As many of you have moved to limited hours or have closed, it’s important to keep the line of communication open with your employees. Constant communication […]
How OTT (Over-The-Top) can benefit casino advertisers There’s no doubt that 2020 has arrived with new advertising and marketing trends that will carry us into the next decade. The last decade has seen a shift […]
Ask the right questions before you spend your ad dollars Most businesses recognize that researching and developing a strategic plan is crucial for success, but are they being smart about their research? Is their research […]
How Tribal Gaming Operators will Drive ROI in 2020 As marketers, we always tout the ability to react quickly to changing trends and environments. Part of this is not only looking at the past, but […]
Don’t “set and forget” your most responsive medium Hard to remember life before the Internet. But I do. Fast forward a couple decades and many light years through the digital technology universe, and today your […]
Squirrel! Is Your Social Media Content Grabbing Attention? Like most of us, I’m really busy every day. But a few times a week, I “catch up” on my Newsfeed and favorite social channels to make […]
Email mistakes are not the end of the world … If you handle your response in the correct way! We have all seen it (and sometimes done it). You hit “send” on an email blast […]
How to factor in technology changes, competition and capital improvements For many properties, this summer will bring the process of putting together their FY2020 marketing budgets. With the number of changes in technology, competition, and […]
Three critical questions to evaluate your program In the 25 years since the launch of the first clickable web banner, the industry has continually reinvented itself as new technologies have become available. Digital marketing capabilities […]
How additional touchpoints, such as IP targeting, will drive action As we all know, direct mail is an extremely effective medium to keep your guests coming back, because a good DM piece can hold everything […]
Jump on this new TV outreach now Connected TV or Over-the-Top TV has been a growing trend in the last year. This type of TV viewing should not be a big surprise, as consumers take […]
Yes, it exists, and this is how you can use it strategically A few months back, we talked about Data and the Human Factor. Technology (and big data) is every company’s favorite playground. Or at […]
Five Steps To Successfully Navigate This Process When many properties think of a rebrand, they jump to thoughts of their logo, colors, and perhaps their messaging. They tend to focus on the outcome of the […]
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