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Move those back burner marketing projects forward

With most US casino operations having been closed for three or more weeks now, you’ve probably been through extensive org chart reviews, difficult furlough decisions, and multiple calls regarding expense and revenue re-forecasts and marketing plans. You’ve most likely drilled down as far as you can in those areas for the time being.

People far smarter than me are predicting casinos will re-open somewhere between Mother’s Day and Independence Day. This presents us with time. Time to visit the daunting office TO DO list. You know the list. The one you keep tacked to your wall or stashed in your email DRAFT folder which you faithfully review with optimism every Monday but are quickly forced to shun in lieu of everyday management responsibilities of running a casino.

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