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HomeArticlesMarketing & Loyalty

Marketing & Loyalty

Guest Service

Social Media as Guest Service

March 23, 2020 Justin Shank

Seven questions for your operation Casino marketers agree that social media is a powerful marketing tool to reach our players. We create content and advertisements to enhance our brand awareness and share information with our […]

Marketing & Loyalty

The Promotions Magic Number

March 23, 2020 Tom Osiecki

Marketers, how to stop doing the same programs over and over again What’s the magic number? The casino marketing magic number is 365/24/7. You market your property 24/7 for 365 days a year. Time doesn’t […]

Photo of light bulbs with shining fibers in a shape of CHANGE MANAGEMENT concept related words isolated on black background
Marketing & Loyalty

Change Strategy Meets the Pit Bull

March 3, 2020 Tom Osiecki

Advice for marketing change agents Change is challenging. New is hard. Marketing is often performed at the edges, where the new and exciting are introduced to motivate a response. Change can be a new kind […]

Marketing & Loyalty

The Lighter Side of Research

February 19, 2020 Deb Hilgeman

Ten studies that will leave you scratching your head in disbelief Researchers are inquisitive people. I mean, that’s pretty much what our professional purpose in life is – asking questions to find answers. Many studies […]

Marketing & Loyalty

Marketing Bench-Building Mentoring Hacks

January 19, 2020 Tom Osiecki

How to conjure your inner Yoda and other really cool mentors If you’re leading a marketing team, you have a problem. As you gaze at your team and smile at their skills and experience, you […]

Marketing & Loyalty

Why Smart Research Is Critical to Your Success

January 19, 2020 Mark Astone

Ask the right questions before you spend your ad dollars Most businesses recognize that researching and developing a strategic plan is crucial for success, but are they being smart about their research? Is their research […]

Marketing & Loyalty

Best Practices for Email Marketing

November 4, 2019 Tami Jones

Why email marketing is a never-ending exercise in trial and error As high-tech as we’ve all become, emails from my favorite casinos still end up in my SPAM folder or end up looking wonky on […]

Marketing & Loyalty

Advertising and Marketing Trends and Tools

October 28, 2019 Mark Astone

How Tribal Gaming Operators will Drive ROI in 2020 As marketers, we always tout the ability to react quickly to changing trends and environments. Part of this is not only looking at the past, but […]

Marketing & Loyalty

Apply Moneyball Marketing at Your Mature Property

October 7, 2019 Tom Osiecki

How to create successful marketing strategies and avoid wasted resources I’m lucky enough to travel the country and help casino companies revive their marketing strategies and departments. It’s a gratifying opportunity to help nice people […]

Marketing & Loyalty

Spend More of Your Marketing Budget on Digital

October 7, 2019 Justin Shank

Foundations of a Strong Digital Marketing Footprint Building your digital marketing footprint can seem like a daunting task, and there are a lot of considerations in the process. New casinos, hotels and Tribal enterprises – […]

Marketing & Loyalty

Your Website – Is It Working for You or Against You?

September 16, 2019 Mark Astone

Don’t “set and forget” your most responsive medium Hard to remember life before the Internet. But I do. Fast forward a couple decades and many light years through the digital technology universe, and today your […]

Marketing & Loyalty

How an Inch Can Save You Thousands on Your Direct Mail

September 13, 2019 Lorrie Hellekson

Cost-saving tips that you might be missing First, let’s make something clear. The post office will mail just about anything. For a price, that is. So just because your customers are receiving your direct mail […]

Marketing & Loyalty

Spend More of Your Marketing Budget on Digital

September 11, 2019 Justin Shank

Foundations of a Strong Digital Marketing Footprint Building your digital marketing footprint can seem like a daunting task, and there are a lot of considerations in the process. New casinos, hotels and Tribal enterprises – […]

Marketing & Loyalty

Building Better Promotions

September 11, 2019 Janet Hawk

Pre and post-steps to build into your process Marketing has a well-earned reputation for being the “fun” department. Many don’t realize how much work goes into planning all the fun that our guests and fellow […]

Marketing & Loyalty

The Squirrel Factor of Social Media

August 13, 2019 Mark Astone

Squirrel! Is Your Social Media Content Grabbing Attention? Like most of us, I’m really busy every day. But a few times a week, I “catch up” on my Newsfeed and favorite social channels to make […]

Marketing & Loyalty

Understanding Design Terms for the Non-Designer – Part II of II

August 9, 2019 Lorrie Hellekson

Article Written By Lisa Staton, Senior Graphic Designer, CSG Direct Color Models and Bleeds As a GM or marketing director, you don’t need to know how to build an ad. However, in today’s digital world, whether we’re […]

Marketing & Loyalty

Enough with the Senior Promotions!

August 5, 2019 Deana Scott

Today’s boomers are not your typical senior Over my twenty plus years in gaming, I have implemented my share of Senior Days. My favorite was “Senior Skip Day” for those “50 or Better.” I was […]

Marketing & Loyalty

Five Bad Excuses that Are Impacting Your Marketing Strategy

July 23, 2019 Deb Hilgeman

What excuse do YOU have for not doing market research? There is NO GOOD REASON to not integrate this tool into your strategy! I recently conducted two workshops on Attitude & Awareness surveys at Raving’s […]

Marketing & Loyalty

You CAN Track Your Branding Campaigns

July 16, 2019 Deb Hilgeman

How smart marketers successfully track their branding and advertising campaigns As casino marketers, we often hear and use the word “branding,” but what exactly are we talking about? And what is the difference between marketing […]

Marketing & Loyalty

How to Handle your Email Goof-ups

July 16, 2019 Mark Astone

Email mistakes are not the end of the world … If you handle your response in the correct way! We have all seen it (and sometimes done it). You hit “send” on an email blast […]

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TG&H Magazine Digital Edition

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