Advice for marketing change agents Change is challenging. New is hard. Marketing is often performed at the edges, where the new and exciting are introduced to motivate a response. Change can be a new kind […]
Ten studies that will leave you scratching your head in disbelief Researchers are inquisitive people. I mean, that’s pretty much what our professional purpose in life is – asking questions to find answers. Many studies […]
How to conjure your inner Yoda and other really cool mentors If you’re leading a marketing team, you have a problem. As you gaze at your team and smile at their skills and experience, you […]
Ask the right questions before you spend your ad dollars Most businesses recognize that researching and developing a strategic plan is crucial for success, but are they being smart about their research? Is their research […]
Why email marketing is a never-ending exercise in trial and error As high-tech as we’ve all become, emails from my favorite casinos still end up in my SPAM folder or end up looking wonky on […]
How Tribal Gaming Operators will Drive ROI in 2020 As marketers, we always tout the ability to react quickly to changing trends and environments. Part of this is not only looking at the past, but […]
How to create successful marketing strategies and avoid wasted resources I’m lucky enough to travel the country and help casino companies revive their marketing strategies and departments. It’s a gratifying opportunity to help nice people […]
Foundations of a Strong Digital Marketing Footprint Building your digital marketing footprint can seem like a daunting task, and there are a lot of considerations in the process. New casinos, hotels and Tribal enterprises – […]
Don’t “set and forget” your most responsive medium Hard to remember life before the Internet. But I do. Fast forward a couple decades and many light years through the digital technology universe, and today your […]
Cost-saving tips that you might be missing First, let’s make something clear. The post office will mail just about anything. For a price, that is. So just because your customers are receiving your direct mail […]
Foundations of a Strong Digital Marketing Footprint Building your digital marketing footprint can seem like a daunting task, and there are a lot of considerations in the process. New casinos, hotels and Tribal enterprises – […]
Pre and post-steps to build into your process Marketing has a well-earned reputation for being the “fun” department. Many don’t realize how much work goes into planning all the fun that our guests and fellow […]
Squirrel! Is Your Social Media Content Grabbing Attention? Like most of us, I’m really busy every day. But a few times a week, I “catch up” on my Newsfeed and favorite social channels to make […]
Article Written By Lisa Staton, Senior Graphic Designer, CSG Direct Color Models and Bleeds As a GM or marketing director, you don’t need to know how to build an ad. However, in today’s digital world, whether we’re […]
Today’s boomers are not your typical senior Over my twenty plus years in gaming, I have implemented my share of Senior Days. My favorite was “Senior Skip Day” for those “50 or Better.” I was […]
What excuse do YOU have for not doing market research? There is NO GOOD REASON to not integrate this tool into your strategy! I recently conducted two workshops on Attitude & Awareness surveys at Raving’s […]
How smart marketers successfully track their branding and advertising campaigns As casino marketers, we often hear and use the word “branding,” but what exactly are we talking about? And what is the difference between marketing […]
Email mistakes are not the end of the world … If you handle your response in the correct way! We have all seen it (and sometimes done it). You hit “send” on an email blast […]
New strategies to drive incremental revenue What’s your plan for 2019 for new guest acquisition, reactivation or driving incremental revenue from existing guests? According to Gartner, 70% of the top 2,000 corporations in the world […]
How to factor in technology changes, competition and capital improvements For many properties, this summer will bring the process of putting together their FY2020 marketing budgets. With the number of changes in technology, competition, and […]
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