How OTT (Over-The-Top) can benefit casino advertisers There’s no doubt that 2020 has arrived with new advertising and marketing trends that will carry us into the next decade. The last decade has seen a shift […]
Seven questions for your operation Casino marketers agree that social media is a powerful marketing tool to reach our players. We create content and advertisements to enhance our brand awareness and share information with our […]
Marketers, how to stop doing the same programs over and over again What’s the magic number? The casino marketing magic number is 365/24/7. You market your property 24/7 for 365 days a year. Time doesn’t […]
Advice for marketing change agents Change is challenging. New is hard. Marketing is often performed at the edges, where the new and exciting are introduced to motivate a response. Change can be a new kind […]
Ten studies that will leave you scratching your head in disbelief Researchers are inquisitive people. I mean, that’s pretty much what our professional purpose in life is – asking questions to find answers. Many studies […]
How to conjure your inner Yoda and other really cool mentors If you’re leading a marketing team, you have a problem. As you gaze at your team and smile at their skills and experience, you […]
Ask the right questions before you spend your ad dollars Most businesses recognize that researching and developing a strategic plan is crucial for success, but are they being smart about their research? Is their research […]
Why email marketing is a never-ending exercise in trial and error As high-tech as we’ve all become, emails from my favorite casinos still end up in my SPAM folder or end up looking wonky on […]
How Tribal Gaming Operators will Drive ROI in 2020 As marketers, we always tout the ability to react quickly to changing trends and environments. Part of this is not only looking at the past, but […]
How to create successful marketing strategies and avoid wasted resources I’m lucky enough to travel the country and help casino companies revive their marketing strategies and departments. It’s a gratifying opportunity to help nice people […]
Foundations of a Strong Digital Marketing Footprint Building your digital marketing footprint can seem like a daunting task, and there are a lot of considerations in the process. New casinos, hotels and Tribal enterprises – […]
Don’t “set and forget” your most responsive medium Hard to remember life before the Internet. But I do. Fast forward a couple decades and many light years through the digital technology universe, and today your […]
Cost-saving tips that you might be missing First, let’s make something clear. The post office will mail just about anything. For a price, that is. So just because your customers are receiving your direct mail […]
Foundations of a Strong Digital Marketing Footprint Building your digital marketing footprint can seem like a daunting task, and there are a lot of considerations in the process. New casinos, hotels and Tribal enterprises – […]
Pre and post-steps to build into your process Marketing has a well-earned reputation for being the “fun” department. Many don’t realize how much work goes into planning all the fun that our guests and fellow […]
Squirrel! Is Your Social Media Content Grabbing Attention? Like most of us, I’m really busy every day. But a few times a week, I “catch up” on my Newsfeed and favorite social channels to make […]
Article Written By Lisa Staton, Senior Graphic Designer, CSG Direct Color Models and Bleeds As a GM or marketing director, you don’t need to know how to build an ad. However, in today’s digital world, whether we’re […]
Today’s boomers are not your typical senior Over my twenty plus years in gaming, I have implemented my share of Senior Days. My favorite was “Senior Skip Day” for those “50 or Better.” I was […]
What excuse do YOU have for not doing market research? There is NO GOOD REASON to not integrate this tool into your strategy! I recently conducted two workshops on Attitude & Awareness surveys at Raving’s […]
How smart marketers successfully track their branding and advertising campaigns As casino marketers, we often hear and use the word “branding,” but what exactly are we talking about? And what is the difference between marketing […]
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