A crash course for building a solid framework for success When we last met, we talked about the importance of getting familiar with CAN-SPAM rules (legal dos and don’ts of email marketing), keeping data accurate, […]
How “gamification” has become a powerful tool for casinos Ten years ago, my partner, gaming visionary owner and operator Bill Paulos, and I established a new marketing concept for his casinos – gamification. Given that […]
Do you have a stool problem? Loyalty 360 represents the shift from the selling of a product, or a building, or even an experience, to one of building a community of guests based upon highly […]
How additional touchpoints, such as IP targeting, will drive action As we all know, direct mail is an extremely effective medium to keep your guests coming back, because a good DM piece can hold everything […]
A crash course for building a solid framework for success Whether you’ve just started your email marketing program or have been at it for years; if you’re increasing your frequency or changing providers, there’s a […]
Now’s the time to position yourself as a leader in sports engagement On Monday, May 14th, the Supreme Court struck down a 1992 federal law that effectively banned commercial sports betting in most states, opening […]
Cyclical problem-solving Do you worry? Do you fret? Do you seek solutions, but seem to end up where you started? That’s the result of cyclical problem-solving. Cyclical problem-solving occurs when organizations seek quick solutions to […]
Jump on this new TV outreach now Connected TV or Over-the-Top TV has been a growing trend in the last year. This type of TV viewing should not be a big surprise, as consumers take […]
Coming to grips with the digital age Remember when we used to advertise in phonebooks? If you’re under the age of 30, this may be a bit of a foreign concept, but phonebooks were a […]
Hint: Bigger is Not Better I’m guilty. I’m sure many of you are guilty too. Guilty of working with marketing teams for untold hours to produce marketing plans that are hundreds of pages long. Everyone […]
From some of the most successful gaming companies Prepare to be amazed! After 24 years in the gaming industry, 15 of which were spent as a casino marketing consultant, I finally have some useful information […]
Despite increasing costs and new technology, it’s still a casino marketer’s bread and butter I know I’m a little late, but keeping in the spirit of the State of the Union address, I can confidently […]
How a casino-specific gamification promotion was adapted to an industry conference, and what marketers can learn from that In the months leading up to Raving’s 20th National Indian Gaming Analytics & Marketing Conference and Raving […]
Yes, it exists, and this is how you can use it strategically A few months back, we talked about Data and the Human Factor. Technology (and big data) is every company’s favorite playground. Or at […]
Your options for social gaming at your casino There are generally two schools of thought when it comes to onboarding a social casino at your property: a) Create a standalone revenue center; b) Integrate with […]
Protecting and maintaining your player database with regular checkups Another year has gone, and a new year has taken over. You’ve recovered from the New Year’s Eve festivities (maybe), you have your new budgets, and […]
Is your casino using this marketing strategy? It wasn’t so long ago that most businesses relied on a relatively passive, “one-and-done” marketing methodology that utilized traditional tools such as print ads, direct mail, one-off digital […]
Five Steps To Successfully Navigate This Process When many properties think of a rebrand, they jump to thoughts of their logo, colors, and perhaps their messaging. They tend to focus on the outcome of the […]
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