Marketing & Loyalty
Phonebooks, Facebook and Change…
Coming to grips with the digital age Remember when we used to advertise in phonebooks? If you’re under the age of 30, this may be a bit of a foreign concept, but phonebooks were a […]
Marketing & Loyalty
Marketing & Loyalty
Leading Trends for a Relevant Casino Marketing Plan
Hint: Bigger is Not Better I’m guilty. I’m sure many of you are guilty too. Guilty of working with marketing teams for untold hours to produce marketing plans that are hundreds of pages long. Everyone […]
Marketing & Loyalty
Seven Powerful Things I’ve Learned
From some of the most successful gaming companies Prepare to be amazed! After 24 years in the gaming industry, 15 of which were spent as a casino marketing consultant, I finally have some useful information […]
Marketing & Loyalty
The State of Direct Mail
Despite increasing costs and new technology, it’s still a casino marketer’s bread and butter I know I’m a little late, but keeping in the spirit of the State of the Union address, I can confidently […]
Marketing & Loyalty
The Raving Engagement Laboratory: The Results Are In!
How a casino-specific gamification promotion was adapted to an industry conference, and what marketers can learn from that In the months leading up to Raving’s 20th National Indian Gaming Analytics & Marketing Conference and Raving […]
Marketing & Loyalty
Billboard Technology
Yes, it exists, and this is how you can use it strategically A few months back, we talked about Data and the Human Factor. Technology (and big data) is every company’s favorite playground. Or at […]
Marketing & Loyalty
Standalone Revenue Center or Integrated Marketing Tool?
Your options for social gaming at your casino There are generally two schools of thought when it comes to onboarding a social casino at your property: a) Create a standalone revenue center; b) Integrate with […]
Marketing & Loyalty
Are There Holes in Your Most Valuable Asset?
Protecting and maintaining your player database with regular checkups Another year has gone, and a new year has taken over. You’ve recovered from the New Year’s Eve festivities (maybe), you have your new budgets, and […]
Marketing & Loyalty
How Continuous Engagement is Transforming the Digital Customer Experience
Is your casino using this marketing strategy? It wasn’t so long ago that most businesses relied on a relatively passive, “one-and-done” marketing methodology that utilized traditional tools such as print ads, direct mail, one-off digital […]
Marketing & Loyalty
Is It Time for a Rebrand?
Five Steps To Successfully Navigate This Process When many properties think of a rebrand, they jump to thoughts of their logo, colors, and perhaps their messaging. They tend to focus on the outcome of the […]