Don’t “set and forget” your most responsive medium Hard to remember life before the Internet. But I do. Fast forward a couple decades and many light years through the digital technology universe, and today your […]
Cost-saving tips that you might be missing First, let’s make something clear. The post office will mail just about anything. For a price, that is. So just because your customers are receiving your direct mail […]
Foundations of a Strong Digital Marketing Footprint Building your digital marketing footprint can seem like a daunting task, and there are a lot of considerations in the process. New casinos, hotels and Tribal enterprises – […]
Can your financial statements be reasonably relied upon? I think it might be good to apologize now. This subject isn’t exciting, but like exercise, you have to push through the pain to get the benefit. […]
Pre and post-steps to build into your process Marketing has a well-earned reputation for being the “fun” department. Many don’t realize how much work goes into planning all the fun that our guests and fellow […]
It’s good business and good for our soul! Long before Wal-Mart greeters, my grandmother, at 75 years old, decided that she was going back to work after being out of the workforce for nearly twenty […]
Which of these surveys should you be doing, and why? Like most people, I love Wikipedia. I rely on it if I need to get a quick shot of knowledge without much effort. Sometimes though, […]
There’s an education unfolding all around you Regardless of whether you have been in gaming for ten years or ten days, your goals for where you want to end up are attainable. Depending on what […]
How individual and group leadership will give you a strategic advantage and greater profits “THE MOMENT THERE IS SUSPICION ABOUT A PERSON’S MOTIVES, EVERYTHING HE DOES BECOMES TAINTED.” – MAHATMA GANDHI As a country, we […]
Squirrel! Is Your Social Media Content Grabbing Attention? Like most of us, I’m really busy every day. But a few times a week, I “catch up” on my Newsfeed and favorite social channels to make […]
Your promotion was VERY popular, but unfortunately … it was only because your employees were ripping you off. The Cage Director was worried and confused. Over the last two days, she had way too many […]
Article Written By Lisa Staton, Senior Graphic Designer, CSG Direct Color Models and Bleeds As a GM or marketing director, you don’t need to know how to build an ad. However, in today’s digital world, whether we’re […]
Today’s boomers are not your typical senior Over my twenty plus years in gaming, I have implemented my share of Senior Days. My favorite was “Senior Skip Day” for those “50 or Better.” I was […]
It’s a different world today … How to change your security and surveillance model to prepare for a state of emergency. Not too long ago, surveillance departments spent almost all of their time watching table […]
How your department trainers can set the stage for success In Part I of this series, we went over four suggestions to improve your basic foundational training, including Casino 101 basics, interdepartmental teamwork, guest service […]
Too many casinos are getting into legal binds Those artist contracts with all the legalese and contract riders with pages and pages of specifications and requests are very difficult to pick through, plus they have […]
Why does “hire for attitude – train for skill” often fail? Because we, as employers, fall short on the “training” part of the equation We are constantly told to “hire for attitude – train for […]
What excuse do YOU have for not doing market research? There is NO GOOD REASON to not integrate this tool into your strategy! I recently conducted two workshops on Attitude & Awareness surveys at Raving’s […]
How smart marketers successfully track their branding and advertising campaigns As casino marketers, we often hear and use the word “branding,” but what exactly are we talking about? And what is the difference between marketing […]
Email mistakes are not the end of the world … If you handle your response in the correct way! We have all seen it (and sometimes done it). You hit “send” on an email blast […]
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