Currently casinos are dealing with occupancy constraints, so a focus on the right guests is critical. Once these constraints are lifted though, continuing to focus on the right guests will continue to protect your margins. […]
There is so much data out there these days in so many systems. Knowing where to start can sometimes be overwhelming. In this article I would like to give you a simple guideline to get […]
Let’s talk about the four principles of analytics. We all know these, for the most part. The difference is when you follow through on all four of them every time. As properties are reopening and […]
Focus on players club Players clubs are the heartbeat of casinos. Their greatest value is the ability to identify unique guests and to measure and understand their individual behaviors. To have a successful players club, […]
I have been seeing a lot of press releases and emails from this past week about what casinos are doing for their players due to their closures. Some of the strategy I have seen is […]
Focus on slots with patron data The slot department can account for up to 85 to 90 percent of the revenue for some properties. Applying data-backed decisions can make a difference of millions of dollars. […]
Focus on player development Database marketing has proven that it can generate millions in revenue for a casino. Applying segmentation and data-backed decisions should not stop with the mail. Using this philosophy within the player […]
What are these tools, and what combination is the best for your property goals? There are so many words to describe the software systems in database marketing, and it can be confusing. I am going […]
Nine lessons for better results I am sure we can all agree that testing is a great thing, and many of you have probably tried it to different degrees of success. But did you get […]
Seven questions to ask yourself before you invest your time and money There are a lot of good marketing products out there, and I bet that your phone and email are inundated with hopeful sales […]
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