Seminole Hard Rock Hotel & Casino Hollywood Drives Awareness & Raises Funds to Fight Breast Cancer During Hard Rock International’s 27th Annual PINKTOBER Campaign

Hard Rock Heals Foundation® drives breast cancer awareness and research funding through exclusive merchandise, charitable activations and guest experiences around the world

HOLLYWOOD, Fla. (October 8, 2026) — Seminole Hard Rock Hotel & Casino Hollywood is uniting guests and team members to support breast cancer awareness, research and patient services through Hard Rock International’s 27th annual PINKTOBER campaign.

Throughout the month of October, Seminole Hard Rock Hotel & Casino will participate in Hard Rock International’s campaign in support of PINKTOBER initiatives through Hard Rock Heals Foundation®, the charitable arm of Hard Rock International, with proceeds to support breast cancer awareness and research.

“PINKTOBER brings the community together to support breast cancer awareness and research while honoring the strength and resilience of those impacted by the disease. We are proud to be part of this global effort to help drive meaningful change,” said Randy Morton, President of Seminole Hard Rock Hotel & Casino, Hollywood.

PINKTOBER EATS

As part of the resort’s PINKTOBER efforts, various food and beverage outlets will feature limited edition pink menu items with a portion of all sales going to breast cancer research.

The PINKTOBER cocktail, The Pink Mutiny Club will be available throughout the resort, including all four fine-dining restaurants and bars. A vibrant blend of vodka, raspberry, lemon, and vanilla, topped with club soda for a refreshing finish. For every Pink Mutiny Club purchase, $1 will be donated to support breast cancer initiatives.

At Abiaka, enjoy a Hamachi Crudo with Hamachi, avocado, crispy shallots, blood orange emulsion and citrus caviar. Guests can top off their meals with a Pink Peach layering blood peach mousse, cinnamon almond dacquoise, peach creamux, honey peach compote and pink peach sorbet.

The classic American steakhouse will showcase a Tuna Tartare with pickled beets, roasted grape vin, dill oil, compressed lemon, and beetroot tuile. Enjoy a Pink Lemon Tart dessert with lemon curd, strawberry compote, and ruby chocolate gelato.

Kuro will offer a Pink Toro Maki with avocado, cucumber, and toro. Enjoy an Isaphan Mochi dessert with a raspberry compote, vanilla rose namelaka and lychee sorbet.

Guests dining at Rise Kitchen & Deli can try the Pink Cheesecake with fresh berry compote, and Chantilly cream.

The Sports Bar will serve Strawberry Sundae with strawberry gelato, pink lemonade chantilly, pink blondie, strawberry sauce and pink chocolate crunch.

Bae Korean Grill will feature the Pink Lady, a raspberry jasmine martini crafted with St-Germain, raspberry jasmine jam, lemon juice, cherry syrup, yuzu, and super foam.

At Bōl, guests can enjoy the Pink Courage cocktail made with Código Rosa tequila, guava, and lime.

Through this campaign, Bae Korean Grill and Bōl raised more than $30,000 last year and hope to meet or exceed that fundraising milestone this year. Guests who purchase a featured PINKTOBER cocktail at either restaurant will be entered into the raffle at that location for a chance to win one of two curated gift baskets available at each restaurant, while all proceeds from cocktail sales will be donated to Gift of Hope.

The resort’s artisanal coffee shop, Constant Grind, features delectable sweets throughout October, including the Strawberries and Cream Petit Gateau, lemon angel food cake, and mascarpone mousse with strawberry compote. Guests can also indulge in Raspberry Lemonade Bonbon, Bubblegum Gelato, Pink Macarons in raspberry, strawberry rose champagne, and pink birthday cake flavors, and Ruby Blueberry, featuring dried blueberries coated in ruby pink chocolate.

PINKTOBER GAMING

The award-winning poker room at Seminole Hard Rock Hollywood is installing two pink felt tables in support of PINKTOBER.

PINKTOBER HOTEL & RESORT

Among this year’s PINKTOBER highlights is a luxurious pinked-out Bora Bora cabana, an overwater villa experience overlooking The Guitar Hotel’s exceptional pool landscape. Each Bora has VIP amenities including personal plunge pools, a private bathroom and personalized butler service. Proceeds from the rental will benefit the cause.

Seminole Hard Rock Hollywood is also bringing back two official PINKTOBER walls for photo opportunities in The Guitar Hotel lobby and the entrance of Hard Rock Hotel Porte-cochère, where guests can upload their pictures and show their support on social media by tagging @HardRockHolly and #PINKTOBER on Facebook, X and Instagram.

The Guitar Hotel façade will be lit in a PINKTOBER theme every night during October.

PINKTOBER COMMUNITY EVENTS

Gilda’s Race for Hope Color Run

Saturday, Oct. 3 at 7:30 a.m.

Nova Southeastern University

The Making Strides movement raises lifesaving funds that support breast cancer patients, survivors, thrivers and caregivers through every step of the journey. Seminole Hard Rock Hollywood along with its sister properties, Seminole Classic Casino and Seminole Casino Coconut Creek will again be title sponsors for this year’s Gildas Race for Hope Color Run. For more information, visit https://secure.acsevents.org/site/STR?pg=entry&fr_id=108776.

Tracy Bradford’s 3rd Annual Miles of Meaning Walk

Saturday, Oct. 10 from 8:00 a.m. to 11:00 a.m.

Seminole Hard Rock Support Services Building

Join Tracy Bradford’s 3rd Annual Miles of Meaning 5K Run/Walk, a community event dedicated to cancer awareness and support. Guests can enjoy a day filled with live music, refreshments, games, prizes, and family-friendly activities. Family, friends, and pets are all welcome to participate. All proceeds from the event will benefit the American Cancer Society. For more information, please visit https://raiseyourway.donordrive.com/events/2007.

Making Strides Against Breast Cancer Walk

Saturday, Oct. 17 from 7:00 a.m. to 11:00 a.m.

Amerant Bank Arena

Over the past three decades, the American Cancer Society’s Making Strides Against Breast Cancer fundraising walk has united communities, companies, and individuals, growing into the nation’s largest and most impactful breast cancer movement. The noncompetitive 3- to 5-mile walk brings together breast cancer survivors, individuals living with metastatic breast cancer, caregivers, families, and supporters in a powerful show of hope, support, and community. For more information, please visit

https://secure.acsevents.org/site/STR?pg=entry&fr_id=112388.

Strut For Strength Fashion Show

Wednesday, Oct. 28 at 6:30 p.m.

DAER Nightclub at Seminole Hard Rock Hotel & Casino Hollywood

Seminole Hard Rock Hollywood hosts the 8th Strut For Strength Fashion Show. The cocktail reception starts at 6 p.m., with the fashion show at 7 p.m. and awards presented after. All proceeds benefit the Gildas Club South Florida. Tickets are $20 in advance or $25 at the door.

Gilda’s Club South Florida uplifts and strengthens people impacted by cancer by providing support, fostering compassionate communities, and breaking down barriers to care.