Marketing & Loyalty
How to Handle your Email Goof-ups
Email mistakes are not the end of the world … If you handle your response in the correct way! We have all seen it (and sometimes done it). You hit “send” on an email blast […]
Marketing & Loyalty
Marketing & Loyalty
The How, Why & Why Not to Profitable Gamified Marketing
New strategies to drive incremental revenue What’s your plan for 2019 for new guest acquisition, reactivation or driving incremental revenue from existing guests? According to Gartner, 70% of the top 2,000 corporations in the world […]
Marketing & Loyalty
What’s Missing from My Marketing Budget?
How to factor in technology changes, competition and capital improvements For many properties, this summer will bring the process of putting together their FY2020 marketing budgets. With the number of changes in technology, competition, and […]
Marketing & Loyalty
Forget Polished Graphics for Social Media Marketing
Why pictures of your players will drive more social engagement Justin Shank Why do people go on social media? Most would say that it is to consume content. Sure, connecting with family and friends is […]
Marketing & Loyalty
A Study in Data Hygiene
What is it, and why is it important? I’ve written quite a few articles in which I make the assertion that your player database is your most valuable asset, and that it is imperative to […]
Marketing & Loyalty
Are You Getting Enough Juice from Your Digital Advertising
Three critical questions to evaluate your program In the 25 years since the launch of the first clickable web banner, the industry has continually reinvented itself as new technologies have become available. Digital marketing capabilities […]
Marketing & Loyalty
How to Avoid Racking Up Thousands of Additional Dollars in 2019
Surprise, It’s Time for the January Postal Rate Increase In keeping with its own tradition, the United States Postal Service is proposing to raise rates at the end of January. Oh, who are they kidding? […]
Marketing & Loyalty
Three Powerful Steps to Help Your Property Compete
So you don’t have to attend more of “those meetings” We’ve all been in that meeting. Burning the midnight oil trying to address where the property has gone off course. The GM is puzzled. The […]
Marketing & Loyalty
Reputation Management as Guest Service
Developing a framework and process In my Raving Flash Report, I spent some time walking through the strategic benefits of reputation management and how your property can use it to improve guest relationships, enhance your […]
Marketing & Loyalty
Five Ways Busy Casino Execs Can Interact with Guests
AKA avoid the GM tsunami She knew the diagnosis. Every day the respected GM of the medium-sized casino resort went to work understanding that she had the condition. Despite that knowledge, she shouldered on, hoping […]
Marketing & Loyalty
Best Practices in Email Marketing – Part II of II
A crash course for building a solid framework for success When we last met, we talked about the importance of getting familiar with CAN-SPAM rules (legal dos and don’ts of email marketing), keeping data accurate, […]
Marketing & Loyalty
Celebrating 10 Years of Innovation
How “gamification” has become a powerful tool for casinos Ten years ago, my partner, gaming visionary owner and operator Bill Paulos, and I established a new marketing concept for his casinos – gamification. Given that […]
Marketing & Loyalty
What Is Keeping You from Loyalty 360?
Do you have a stool problem? Loyalty 360 represents the shift from the selling of a product, or a building, or even an experience, to one of building a community of guests based upon highly […]
Marketing & Loyalty
Online Tools to Increase Direct Mail Effectiveness
How additional touchpoints, such as IP targeting, will drive action As we all know, direct mail is an extremely effective medium to keep your guests coming back, because a good DM piece can hold everything […]
Marketing & Loyalty
Best Practices in Email Marketing – Part I of I
A crash course for building a solid framework for success Whether you’ve just started your email marketing program or have been at it for years; if you’re increasing your frequency or changing providers, there’s a […]
Marketing & Loyalty
The Supreme Court Just Essentially Legalized Sports Gambling in the United States…
Now’s the time to position yourself as a leader in sports engagement On Monday, May 14th, the Supreme Court struck down a 1992 federal law that effectively banned commercial sports betting in most states, opening […]
Marketing & Loyalty
There’s a Hole in the Bucket, Dear Liza, Dear Liza…
Cyclical problem-solving Do you worry? Do you fret? Do you seek solutions, but seem to end up where you started? That’s the result of cyclical problem-solving. Cyclical problem-solving occurs when organizations seek quick solutions to […]
Marketing & Loyalty
Trending in Media: Connected TV
Jump on this new TV outreach now Connected TV or Over-the-Top TV has been a growing trend in the last year. This type of TV viewing should not be a big surprise, as consumers take […]
Marketing & Loyalty
Phonebooks, Facebook and Change…
Coming to grips with the digital age Remember when we used to advertise in phonebooks? If you’re under the age of 30, this may be a bit of a foreign concept, but phonebooks were a […]
Marketing & Loyalty
Leading Trends for a Relevant Casino Marketing Plan
Hint: Bigger is Not Better I’m guilty. I’m sure many of you are guilty too. Guilty of working with marketing teams for untold hours to produce marketing plans that are hundreds of pages long. Everyone […]