New strategies to drive incremental revenue What’s your plan for 2019 for new guest acquisition, reactivation or driving incremental revenue from existing guests? According to Gartner, 70% of the top 2,000 corporations in the world […]
How to factor in technology changes, competition and capital improvements For many properties, this summer will bring the process of putting together their FY2020 marketing budgets. With the number of changes in technology, competition, and […]
Why pictures of your players will drive more social engagement Justin Shank Why do people go on social media? Most would say that it is to consume content. Sure, connecting with family and friends is […]
What is it, and why is it important? I’ve written quite a few articles in which I make the assertion that your player database is your most valuable asset, and that it is imperative to […]
Three critical questions to evaluate your program In the 25 years since the launch of the first clickable web banner, the industry has continually reinvented itself as new technologies have become available. Digital marketing capabilities […]
Surprise, It’s Time for the January Postal Rate Increase In keeping with its own tradition, the United States Postal Service is proposing to raise rates at the end of January. Oh, who are they kidding? […]
So you don’t have to attend more of “those meetings” We’ve all been in that meeting. Burning the midnight oil trying to address where the property has gone off course. The GM is puzzled. The […]
Developing a framework and process In my Raving Flash Report, I spent some time walking through the strategic benefits of reputation management and how your property can use it to improve guest relationships, enhance your […]
AKA avoid the GM tsunami She knew the diagnosis. Every day the respected GM of the medium-sized casino resort went to work understanding that she had the condition. Despite that knowledge, she shouldered on, hoping […]
A crash course for building a solid framework for success When we last met, we talked about the importance of getting familiar with CAN-SPAM rules (legal dos and don’ts of email marketing), keeping data accurate, […]
How “gamification” has become a powerful tool for casinos Ten years ago, my partner, gaming visionary owner and operator Bill Paulos, and I established a new marketing concept for his casinos – gamification. Given that […]
Do you have a stool problem? Loyalty 360 represents the shift from the selling of a product, or a building, or even an experience, to one of building a community of guests based upon highly […]
How additional touchpoints, such as IP targeting, will drive action As we all know, direct mail is an extremely effective medium to keep your guests coming back, because a good DM piece can hold everything […]
A crash course for building a solid framework for success Whether you’ve just started your email marketing program or have been at it for years; if you’re increasing your frequency or changing providers, there’s a […]
Now’s the time to position yourself as a leader in sports engagement On Monday, May 14th, the Supreme Court struck down a 1992 federal law that effectively banned commercial sports betting in most states, opening […]
Cyclical problem-solving Do you worry? Do you fret? Do you seek solutions, but seem to end up where you started? That’s the result of cyclical problem-solving. Cyclical problem-solving occurs when organizations seek quick solutions to […]
Jump on this new TV outreach now Connected TV or Over-the-Top TV has been a growing trend in the last year. This type of TV viewing should not be a big surprise, as consumers take […]
Coming to grips with the digital age Remember when we used to advertise in phonebooks? If you’re under the age of 30, this may be a bit of a foreign concept, but phonebooks were a […]
Hint: Bigger is Not Better I’m guilty. I’m sure many of you are guilty too. Guilty of working with marketing teams for untold hours to produce marketing plans that are hundreds of pages long. Everyone […]
From some of the most successful gaming companies Prepare to be amazed! After 24 years in the gaming industry, 15 of which were spent as a casino marketing consultant, I finally have some useful information […]
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