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HomeArticlesMarketing & Loyalty

Marketing & Loyalty

Marketing & Loyalty

The Squirrel Factor of Social Media

August 13, 2019 Mark Astone

Squirrel! Is Your Social Media Content Grabbing Attention? Like most of us, I’m really busy every day. But a few times a week, I “catch up” on my Newsfeed and favorite social channels to make […]

Marketing & Loyalty

Understanding Design Terms for the Non-Designer – Part II of II

August 9, 2019 Lorrie Hellekson

Article Written By Lisa Staton, Senior Graphic Designer, CSG Direct Color Models and Bleeds As a GM or marketing director, you don’t need to know how to build an ad. However, in today’s digital world, whether we’re […]

Marketing & Loyalty

Enough with the Senior Promotions!

August 5, 2019 Deana Scott

Today’s boomers are not your typical senior Over my twenty plus years in gaming, I have implemented my share of Senior Days. My favorite was “Senior Skip Day” for those “50 or Better.” I was […]

Marketing & Loyalty

Five Bad Excuses that Are Impacting Your Marketing Strategy

July 23, 2019 Deb Hilgeman

What excuse do YOU have for not doing market research? There is NO GOOD REASON to not integrate this tool into your strategy! I recently conducted two workshops on Attitude & Awareness surveys at Raving’s […]

Marketing & Loyalty

You CAN Track Your Branding Campaigns

July 16, 2019 Deb Hilgeman

How smart marketers successfully track their branding and advertising campaigns As casino marketers, we often hear and use the word “branding,” but what exactly are we talking about? And what is the difference between marketing […]

Marketing & Loyalty

How to Handle your Email Goof-ups

July 16, 2019 Mark Astone

Email mistakes are not the end of the world … If you handle your response in the correct way! We have all seen it (and sometimes done it). You hit “send” on an email blast […]

Marketing & Loyalty

The How, Why & Why Not to Profitable Gamified Marketing

July 12, 2019 Jerry Epstein

New strategies to drive incremental revenue What’s your plan for 2019 for new guest acquisition, reactivation or driving incremental revenue from existing guests? According to Gartner, 70% of the top 2,000 corporations in the world […]

Marketing & Loyalty

What’s Missing from My Marketing Budget?

July 10, 2019 Mark Astone

How to factor in technology changes, competition and capital improvements For many properties, this summer will bring the process of putting together their FY2020 marketing budgets. With the number of changes in technology, competition, and […]

Marketing & Loyalty

Forget Polished Graphics for Social Media Marketing

July 1, 2019 Justin Shank

Why pictures of your players will drive more social engagement Justin Shank Why do people go on social media? Most would say that it is to consume content. Sure, connecting with family and friends is […]

Marketing & Loyalty

A Study in Data Hygiene

April 1, 2019 Tami Jones

What is it, and why is it important? I’ve written quite a few articles in which I make the assertion that your player database is your most valuable asset, and that it is imperative to […]

Marketing & Loyalty

Are You Getting Enough Juice from Your Digital Advertising

January 1, 2019 Mark Astone

Three critical questions to evaluate your program In the 25 years since the launch of the first clickable web banner, the industry has continually reinvented itself as new technologies have become available. Digital marketing capabilities […]

Marketing & Loyalty

How to Avoid Racking Up Thousands of Additional Dollars in 2019

January 1, 2019 Tami Jones

Surprise, It’s Time for the January Postal Rate Increase In keeping with its own tradition, the United States Postal Service is proposing to raise rates at the end of January. Oh, who are they kidding? […]

Marketing & Loyalty

Three Powerful Steps to Help Your Property Compete

January 1, 2019 Christine Faria

So you don’t have to attend more of “those meetings” We’ve all been in that meeting. Burning the midnight oil trying to address where the property has gone off course. The GM is puzzled. The […]

Marketing & Loyalty

Reputation Management as Guest Service

October 1, 2018 Justin Shank

Developing a framework and process In my Raving Flash Report, I spent some time walking through the strategic benefits of reputation management and how your property can use it to improve guest relationships, enhance your […]

Marketing & Loyalty

Five Ways Busy Casino Execs Can Interact with Guests

October 1, 2018 Tom Osiecki

AKA avoid the GM tsunami She knew the diagnosis. Every day the respected GM of the medium-sized casino resort went to work understanding that she had the condition. Despite that knowledge, she shouldered on, hoping […]

Marketing & Loyalty

Best Practices in Email Marketing – Part II of II

October 1, 2018 Tami Jones

A crash course for building a solid framework for success When we last met, we talked about the importance of getting familiar with CAN-SPAM rules (legal dos and don’ts of email marketing), keeping data accurate, […]

Marketing & Loyalty

Celebrating 10 Years of Innovation

October 1, 2018 Jerry Epstein

How “gamification” has become a powerful tool for casinos Ten years ago, my partner, gaming visionary owner and operator Bill Paulos, and I established a new marketing concept for his casinos – gamification. Given that […]

Marketing & Loyalty

What Is Keeping You from Loyalty 360?

October 1, 2018 Nicole Barker

Do you have a stool problem? Loyalty 360 represents the shift from the selling of a product, or a building, or even an experience, to one of building a community of guests based upon highly […]

Marketing & Loyalty

Online Tools to Increase Direct Mail Effectiveness

October 1, 2018 Mark Astone

How additional touchpoints, such as IP targeting, will drive action As we all know, direct mail is an extremely effective medium to keep your guests coming back, because a good DM piece can hold everything […]

Marketing & Loyalty

Best Practices in Email Marketing – Part I of I

July 3, 2018 Tami Jones

A crash course for building a solid framework for success Whether you’ve just started your email marketing program or have been at it for years; if you’re increasing your frequency or changing providers, there’s a […]

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TG&H Magazine Digital Edition

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