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News Ticker
  • Sheryl Schnering Named Interim CEO/General Manager of Potawatomi Hotel & Casino
  • Cherokee Nation to Host Drive-Through COVID-19 Vaccine Event April 10 at Cherokee Casino & Hotel West Siloam Springs Event Is Open to Public, Including Arkansas Residents 18 and Over
  • Northern Quest Resort & Casino Celebrates 20 Year Anniversary With Epic Fun and Giveaways This April
  • AGA Enhances Leadership Team with Three Vice President Promotions
  • Mohegan Gaming & Entertainment Selected JCM Global for its  Mohegan Sun Casino at Virgin Hotels Las Vegas
  • The Nottawaseppi Huron Band of the Potawatomi and Firekeepers Casino Hotel Contribute $15.6 Million to the State of Michigan and the Local Revenue Sharing Board
  • Gaming Laboratories International (GLI) Names iGaming Innovator Joe Bunevith as Director of Client Solutions
  • Ainsworth Game Technology Announces Completion of Debt Restructuring Plan with U.S.-based Bank
  • Mashantucket Pequot Tribal Nation Continues to Fight COVID-19 with Record-Breaking Mega Vaccination Site at Foxwoods Resort Casino
  • Cache Creek Bolsters Talent Pool With Two Key Leadership Hires
HomeAuthorsJerry Epstein

Articles by Jerry Epstein

Jerry Epstein
Jerry Epstein
 
Marketing & Loyalty

The How, Why & Why Not to Profitable Gamified Marketing

July 12, 2019 Jerry Epstein

New strategies to drive incremental revenue What’s your plan for 2019 for new guest acquisition, reactivation or driving incremental revenue from existing guests? According to Gartner, 70% of the top 2,000 corporations in the world […]

Technology

Fearless Industry Predictions for 2019

January 1, 2019 Jerry Epstein

Brought to you by Epstein the Magnificent As we welcome in a new year, I thought it would be fun to take off my normal “sales guy” hat, don the turban, and gaze into the […]

Marketing & Loyalty

Celebrating 10 Years of Innovation

October 1, 2018 Jerry Epstein

How “gamification” has become a powerful tool for casinos Ten years ago, my partner, gaming visionary owner and operator Bill Paulos, and I established a new marketing concept for his casinos – gamification. Given that […]

Marketing & Loyalty

The Supreme Court Just Essentially Legalized Sports Gambling in the United States…

July 3, 2018 Jerry Epstein

Now’s the time to position yourself as a leader in sports engagement On Monday, May 14th, the Supreme Court struck down a 1992 federal law that effectively banned commercial sports betting in most states, opening […]

Marketing & Loyalty

The Raving Engagement Laboratory: The Results Are In!

April 2, 2018 Jerry Epstein

How a casino-specific gamification promotion was adapted to an industry conference, and what marketers can learn from that In the months leading up to Raving’s 20th National Indian Gaming Analytics & Marketing Conference and Raving […]

Marketing & Loyalty

How Continuous Engagement is Transforming the Digital Customer Experience

January 1, 2018 Jerry Epstein

Is your casino using this marketing strategy? It wasn’t so long ago that most businesses relied on a relatively passive, “one-and-done” marketing methodology that utilized traditional tools such as print ads, direct mail, one-off digital […]

TG&H Magazine Digital Edition

Latest News

  • Mystic Market Kitchen & Eatery to Open at Foxwoods Resort Casino
    April 12, 2021
  • Cherokee Nation administers over 50,000 COVID-19 vaccines 
    April 12, 2021
  • Mohegan Sun Announces Historic, Three-Year Partnership with Miss America Organization
    April 12, 2021
  • Coquille Indian Tribe Announces Tribal Member as CEO of The Mill Casino-Hotel & RV Park
    April 9, 2021
  • Casino Del Sol Honored With AAA’s Four Diamond Designation for 10th Year
    April 6, 2021

Popular Posts

  • Foxwoods Resort Casino Reopens Bingo Hall posted on August 28, 2020 | under News, Tribal News & Stories
  • The Largest Expansion in the Southwest — Choctaw Nation of Oklahoma posted on January 26, 2021 | under Articles, Highlights & Opinions, Project Development
  • Five Thoughts from a Slot Manufacturer on Managing a Floor Through a Pandemic posted on April 3, 2021 | under Articles, Gaming Operations, Sponsored Content
  • Native and Tribal Economic Diversification through Federal Construction posted on April 14, 2021 | under Finance & Compliance, Project Development, Sponsored Content, Videos
  • Pandemic Promotional Execution posted on April 3, 2021 | under Articles, Marketing & Loyalty

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