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  • Cherokee Nation Contributes $1m to Nowata Project Providing Safer, Cleaner Drinking Water to Community
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HomeAuthorsJerry Epstein

Articles by Jerry Epstein

Jerry Epstein
 
Marketing & Loyalty

The How, Why & Why Not to Profitable Gamified Marketing

July 12, 2019 Jerry Epstein

New strategies to drive incremental revenue What’s your plan for 2019 for new guest acquisition, reactivation or driving incremental revenue from existing guests? According to Gartner, 70% of the top 2,000 corporations in the world […]

Technology

Fearless Industry Predictions for 2019

January 1, 2019 Jerry Epstein

Brought to you by Epstein the Magnificent As we welcome in a new year, I thought it would be fun to take off my normal “sales guy” hat, don the turban, and gaze into the […]

Marketing & Loyalty

Celebrating 10 Years of Innovation

October 1, 2018 Jerry Epstein

How “gamification” has become a powerful tool for casinos Ten years ago, my partner, gaming visionary owner and operator Bill Paulos, and I established a new marketing concept for his casinos – gamification. Given that […]

Marketing & Loyalty

The Supreme Court Just Essentially Legalized Sports Gambling in the United States…

July 3, 2018 Jerry Epstein

Now’s the time to position yourself as a leader in sports engagement On Monday, May 14th, the Supreme Court struck down a 1992 federal law that effectively banned commercial sports betting in most states, opening […]

Marketing & Loyalty

The Raving Engagement Laboratory: The Results Are In!

April 2, 2018 Jerry Epstein

How a casino-specific gamification promotion was adapted to an industry conference, and what marketers can learn from that In the months leading up to Raving’s 20th National Indian Gaming Analytics & Marketing Conference and Raving […]

Marketing & Loyalty

How Continuous Engagement is Transforming the Digital Customer Experience

January 1, 2018 Jerry Epstein

Is your casino using this marketing strategy? It wasn’t so long ago that most businesses relied on a relatively passive, “one-and-done” marketing methodology that utilized traditional tools such as print ads, direct mail, one-off digital […]

TG&H Magazine Digital Edition

Latest News

  • National Native Coalition to Host Webinar and Listening Session on the Community Reinvestment Act Notice of Proposed Rulemaking
    June 25, 2022
  • Overturning Roe v. Wade Further Harms Native Women
    June 24, 2022
  • Jackpot!: North Dakota Man Hits $1.6m Jackpot at 4 Bears Casino and Lodge on Light & Wonder “Dancing Drums Explosion” Slot Machine
    June 23, 2022
  • Gun Lake Casino Named One of West Michigan’s Best and Brightest Companies for a Third Straight Year
    June 22, 2022
  • AGS Issues Statement on Supreme Court Ruling in Favor of Authorized Gambling on Tribal Lands in Texas
    June 17, 2022

Popular Posts

  • Jackpot!: North Dakota Man Hits $1.6m Jackpot at 4 Bears Casino and Lodge on Light & Wonder “Dancing Drums Explosion” Slot Machine posted on June 23, 2022 | under News, Supplier News
  • Foxwoods Resort Casino Reopens Bingo Hall posted on August 28, 2020 | under News, Tribal News & Stories
  • ‘Cache Creek Casino Direct’ Offers Regional Daily Bus Trips Focused on Quality, Convenience and Value posted on January 23, 2020 | under Tribal News & Stories
  • Interview with Andrew Cardno, co-founder and chief technology officer of Quick Custom Intelligence With Christine Faria posted on June 17, 2022 | under Sponsored Content, Videos
  • Nitty Gritty Dirt Band To Perform At Angel Of The Winds Casino Resort posted on June 15, 2022 | under News, Tribal News & Stories

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