Marketing & Loyalty
Billboard Technology
Yes, it exists, and this is how you can use it strategically A few months back, we talked about Data and the Human Factor. Technology (and big data) is every company’s favorite playground. Or at […]
Articles
Articles
Five Key Ways to Improve Your Food & Beverage Operation – Part V
Financial Review In this series, we have covered SERVICE, LABOR, MENU & FOOD PRESENTATION, COSTING & WASTE as areas of focus by Food & Beverage Directors and professionals determined to improve or fine-tune their operation. […]
Host & Player Development
Utilizing an Additional Channel of Contact for Better Results
How to utilize your staff to drive more trips and impact flat revenues Casino executives often devote most of their resources to top-end players, while devoting fewer resources to lower valued players, thus missing out […]
Marketing & Loyalty
Standalone Revenue Center or Integrated Marketing Tool?
Your options for social gaming at your casino There are generally two schools of thought when it comes to onboarding a social casino at your property: a) Create a standalone revenue center; b) Integrate with […]
Gaming Operations
Casino Communications 101
Recognizing your own limitations and locating resources to optimize your business Andrea McCurry, Kevin Parker “Knowledge isn’t power until it is applied.” – Dale Carnegie Last month, my family and I attempted to attend a […]
Hospitality
Five Key Ways to Improve Your Food and Beverage Operation – Part IV
If you can’t measure it, you can’t improve it So far in this series, we’ve covered SERVICE, LABOR, and MENU & FOOD PRESENTATION in improving your food and beverage operation. Proper COSTING and WASTE control […]
Marketing & Loyalty
Are There Holes in Your Most Valuable Asset?
Protecting and maintaining your player database with regular checkups Another year has gone, and a new year has taken over. You’ve recovered from the New Year’s Eve festivities (maybe), you have your new budgets, and […]
Data Analytics
Casino Analytics Is Entering a New Renaissance
From carded play to machine learning As Caesars Entertainment emerged from its $18 billion bankruptcy as a different company, it’s interesting to reflect on the valuable parts of the business that were contested in negotiation. […]
Entertainment
What You Need to Know About the Entertainment Contract Process
Terminology to protect your event and your casino In the entertainment industry, there is a lot of terminology that can seem confusing. As Tribal Gaming has evolved into a $32 billion dollar business, we have […]
Research
Cluster Analysis Reveals Hidden Insights
Taking customer segmentation to the next level How many main segments of like-minded customers do you have in your casino database? Customers who share common attitudes, beliefs and behaviors? If you have a tiered players […]
Host & Player Development
The Ultimate Host Model…
A hybrid of hunter and hugger The Godfather is one of my all-time favorite films. Especially after I moved to Vegas. The mob mystique, stories the “dinosaurs” told, pasta, passion, (did I mention pasta?) really […]
Marketing & Loyalty
How Continuous Engagement is Transforming the Digital Customer Experience
Is your casino using this marketing strategy? It wasn’t so long ago that most businesses relied on a relatively passive, “one-and-done” marketing methodology that utilized traditional tools such as print ads, direct mail, one-off digital […]
Data Analytics
The Sharper the Knife, the Less You Bleed
Rethinking data analysis with siloed thinking Cutco makes fabulous knives. Customers pay a premium to have a knife for bread, a knife for steak, and a knife for mayonnaise. Yes, a knife for mayonnaise. If […]
Marketing & Loyalty
Is It Time for a Rebrand?
Five Steps To Successfully Navigate This Process When many properties think of a rebrand, they jump to thoughts of their logo, colors, and perhaps their messaging. They tend to focus on the outcome of the […]
Articles
Five Key Ways to Improve Your Food and Beverage Operation – Part III
Menu and Food Presentation So far, we’ve covered two parts of this five-part series, SERVICE and LABOR. Today for part III, we will be covering MENU and FOOD PRESENTATION. When we evaluate a restaurant, the […]
Articles
Five Key Ways to Improve Your Food and Beverage Operation – Part II
The “labor” factor In ‘Part I” of this five-part series, I spoke of how SERVICE was the start of our focus in improving your food and beverage operation. This second part will ask some important […]
Articles
Five Key Ways to Improve Your Food and Beverage Operation – Part I
Service What keeps a food and beverage director up at night? What’s the pebble in a GM’s shoe when it comes to a property’s F&B outlets? As a casino and hotel operator for over 30 […]