Data Analytics
Building a Marketing Testing Program
Nine lessons for better results I am sure we can all agree that testing is a great thing, and many of you have probably tried it to different degrees of success. But did you get […]
Articles
Hospitality
Techniques for Maximizing Hotel Rooms
Drive more play in your casino through yield management Rooms as a tool to increase play in the casino is becoming critically important as operators maximize rates based on demand and measured against player worth […]
Marketing & Loyalty
How to Avoid Racking Up Thousands of Additional Dollars in 2019
Surprise, It’s Time for the January Postal Rate Increase In keeping with its own tradition, the United States Postal Service is proposing to raise rates at the end of January. Oh, who are they kidding? […]
Finance & Compliance
Gaining a Deeper Insight Into Casino Performance
Perspectives and expectations of financial reports Understanding financial statements is not just a role reserved for bean counters, CFOs and your casino’s GM. It’s important that anyone who wants a seat at the table, whether […]
Research
Six Ways to Use Market Research to Improve Your Business
Why pictures of your players will drive more social engagement We’re at the start of another year, so it seems like a good time to remind everyone about how market research can help you make […]
Guest Service
Client Spotlight: Kickapoo Lucky Eagle Casino Hotel
What an Idea. A Crazy, Mad, Wonderful Idea! A little background on this property: Kickapoo Lucky Eagle Casino Hotel, located in Eagle Pass, Texas, is proudly owned by the Kickapoo Traditional Tribe of Texas. It […]
Marketing & Loyalty
Three Powerful Steps to Help Your Property Compete
So you don’t have to attend more of “those meetings” We’ve all been in that meeting. Burning the midnight oil trying to address where the property has gone off course. The GM is puzzled. The […]
Technology
Fearless Industry Predictions for 2019
Brought to you by Epstein the Magnificent As we welcome in a new year, I thought it would be fun to take off my normal “sales guy” hat, don the turban, and gaze into the […]
Security
Fraud Reduction in Non-Gaming
Are you following these best practices? On average, casinos lose 9 USD per day, per team member, to internal theft and fraud in gaming and non-gaming areas. For an organization with 1,000 team members, the […]
Host & Player Development
Die Tiers, Die: The Sequel
Top Ten Questions to Ask About Your Tiered Card Program I first introduced the phrase “Die, Tiers, Die” at the Raving NEXT conference in 2014. My prophecy hasn’t come true. Tiered card programs haven’t died. […]
Host & Player Development
Predictable Growth for PD
How to prospect new business by using the phone Lead prospecting is one of the most challenging aspects of any sales organization. It always has been, and likely always will be. Why is that? Because […]
Marketing & Loyalty
Reputation Management as Guest Service
Developing a framework and process In my Raving Flash Report, I spent some time walking through the strategic benefits of reputation management and how your property can use it to improve guest relationships, enhance your […]
Leadership & HR
New Workplace Culture Featuring Pets and Babies
Why not create a policy to help company morale? Having spent my career working for Tribes, I have always appreciated the focus on future generations and the generosity towards community and family. This focus is […]
Gaming Operations
Is Your Table Games Mix in Need of a Rehab? – Part II of II
Regulatory requirements for new game installation In Part I of this article, I covered why we would consider adding a new game to our table games pits, as well as the nuts and bolts areas, […]
Marketing & Loyalty
Five Ways Busy Casino Execs Can Interact with Guests
AKA avoid the GM tsunami She knew the diagnosis. Every day the respected GM of the medium-sized casino resort went to work understanding that she had the condition. Despite that knowledge, she shouldered on, hoping […]
Technology
Before You Purchase That New Marketing Software Product
Seven questions to ask yourself before you invest your time and money There are a lot of good marketing products out there, and I bet that your phone and email are inundated with hopeful sales […]
Leadership & HR
Wellness and Your Team Members
How implementing an employer-sponsored wellness program is worth the gamble It is no secret that a healthy population leads to lower healthcare costs. With higher prevalence of diabetes, heart disease and substance abuse within Native […]
Hospitality
Are You Failing at Hotel Check-In and Check-Out?
Are you winning or losing your guests through your best intended efforts? You’ve added technology, amenities, flavored water at check-in, and a Starbucks in the lobby – so why are you losing guests to the […]
Marketing & Loyalty
Best Practices in Email Marketing – Part II of II
A crash course for building a solid framework for success When we last met, we talked about the importance of getting familiar with CAN-SPAM rules (legal dos and don’ts of email marketing), keeping data accurate, […]
Entertainment
Tribal Casinos Versus Concert Artists
We’re running into a costly snag here with our entertainment programs In today’s changing world of entertainment contracts, there is an issue that is becoming quite problematic, causing delays in contract processing, delayed marketing, lost […]