Your promotion was VERY popular, but unfortunately … it was only because your employees were ripping you off. The Cage Director was worried and confused. Over the last two days, she had way too many […]
Article Written By Lisa Staton, Senior Graphic Designer, CSG Direct Color Models and Bleeds As a GM or marketing director, you don’t need to know how to build an ad. However, in today’s digital world, whether we’re […]
Today’s boomers are not your typical senior Over my twenty plus years in gaming, I have implemented my share of Senior Days. My favorite was “Senior Skip Day” for those “50 or Better.” I was […]
It’s a different world today … How to change your security and surveillance model to prepare for a state of emergency. Not too long ago, surveillance departments spent almost all of their time watching table […]
How your department trainers can set the stage for success In Part I of this series, we went over four suggestions to improve your basic foundational training, including Casino 101 basics, interdepartmental teamwork, guest service […]
Too many casinos are getting into legal binds Those artist contracts with all the legalese and contract riders with pages and pages of specifications and requests are very difficult to pick through, plus they have […]
Why does “hire for attitude – train for skill” often fail? Because we, as employers, fall short on the “training” part of the equation We are constantly told to “hire for attitude – train for […]
What excuse do YOU have for not doing market research? There is NO GOOD REASON to not integrate this tool into your strategy! I recently conducted two workshops on Attitude & Awareness surveys at Raving’s […]
How smart marketers successfully track their branding and advertising campaigns As casino marketers, we often hear and use the word “branding,” but what exactly are we talking about? And what is the difference between marketing […]
Email mistakes are not the end of the world … If you handle your response in the correct way! We have all seen it (and sometimes done it). You hit “send” on an email blast […]
And why you should care We all spend a lot of time rating our players to make sure that they are comped correctly and fairly. Most of us, if not all, use the standard formula […]
Changes in team member engagement trends help create a happier and more profitable workplace Three years ago, I wrote an article about team member engagement and how it is becoming increasingly popular. This article will […]
Finding success by using a code of conduct I’m a big fan of NCIS. I love how they are able to add funny moments to such serious ones – like life, really. Every character is […]
New strategies to drive incremental revenue What’s your plan for 2019 for new guest acquisition, reactivation or driving incremental revenue from existing guests? According to Gartner, 70% of the top 2,000 corporations in the world […]
Why this is critical to your organization’s growth It’s not rocket science. No, it’s not. Nor is it a rocket ship. It is not a cure for disease, or a solution to global warming. It […]
How to factor in technology changes, competition and capital improvements For many properties, this summer will bring the process of putting together their FY2020 marketing budgets. With the number of changes in technology, competition, and […]
Five steps to finding “new” guests using the phone The debate among Player Development teams will always be a challenge: what is the best use of my time? Nurturing existing relationships or finding “new” guests? […]
Why pictures of your players will drive more social engagement Justin Shank Why do people go on social media? Most would say that it is to consume content. Sure, connecting with family and friends is […]
Through a committee, build a qualified wish list that meets your strategic criteria In today’s world, it’s more important than ever to be very diligent, accountable and responsible for the “Entertainment Budget” at a casino […]
Taking a page out of parenting five boys Over the past 15 years, I have been extremely impressed by the time management and accountability that my wife has implemented in our home with our five […]
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