Marketing & Loyalty
Ten Tips to Elevate Your Gifting Strategy
Sponsored Content by ROI Promotions CONTACT US Liz Meyer, President LM@ROIpromos.com 480.861.2068
Marketing & Loyalty
Articles
Keys to Engaging Locals and Reaching New Audiences
The database is our lifeblood as casino marketers. It has long been the foundation for all things marketing. Don’t mess with my direct mail matrix. My email tiers are dialed-in to scientific perfection. Data analytics, […]
Articles
How It’s Done: Casino Sports Sponsorships Part II
From pariah to bonanza Last time on “How It’s Done,” we looked at the sports sponsorships for Firekeepers Casino Hotel and Angel of the Winds. In part two, we look at a major sports sponsorships […]
Marketing & Loyalty
The Made Simple Gifting Program
Are you aiming to enhance trips, boost coin, increase revenue, build loyalty, and fill empty seats on your casino floor among your top players? We have the PERFECT SOLUTIONS for you. Rebates | Free […]
Articles
The Power of Social Media Content Marketing for Tribal Casinos
I’m back to talk about something every marketing mind knows and loves – social media content marketing. Whether you’re a seasoned pro or just dipping your toes into the vast ocean of content creation, there’s […]
Articles
Small Casino? Satellite Locations? Limited Resources?
If there is one thing you can count on in the gaming and hospitality industry is opportunity and change. Especially with today’s evolving labor force and use of technology tools, Tribal casinos may find themselves […]
Marketing & Loyalty
Unlock the Gifting Trends of 2025
Sponsored Content by GPS ARE YOU READY TO TAKE YOUR GIFTING STRATEGY TO THE NEXT LEVEL? In the dynamic realm of casino marketing, keeping up to date with the newest product trends is essential. Take […]
Host & Player Development
Celebrating 20 Years of Education for Casino Marketers, Host PD Teams & Gaming Leaders
Over 350 attendees representing Tribal and First Nation, commercial and international, card clubs and cruise line gaming operations, as well as industry suppliers gathered for the Casino Marketing & Technology and Host Player Development Conferences […]
Marketing & Loyalty
Made Simple: How To Drive Incremental Visits with a Better Gifting Program
Do your customers want something different? We stay ahead of industry trends and have a distinctive brand-centric approach. We provide sought-after products for your continuity programs, your special events, team incentives, and VIP gifts. We […]
Articles
Are You Top Of Mind 24×7 With Your Players?
The Clock Model I’m not sure who is actually credited for the Clock Model Framework, but I attribute my awareness to Scott Galloway (Prof G) and his online Section business classes. It’s a competitive approach […]
Articles
Seven Casino Marketing Trends for 2024
There is the casino world and there is the rest of the world. The same thing goes for marketing trends. Casino marketing has always been cutting edge and leads the world in areas like guest […]
Articles
Integrating Digital and Traditional Marketing for Tribal Casinos
Many years ago, I wrote an article slamming phone book advertising in favor of reallocating those budgets to support improved social media and search marketing. I thought phone books were a thing of the past. […]
Articles
Can Your Casino Marketing Department Hold its Own?
Feeling overwhelmed? In casino marketing we are in a perpetual state of flux. I’ve found that the best way to thrive in this environment has been to rely on my solid casino marketing foundation. As […]
Marketing & Loyalty
Chris Archunde Examines Technology’s Influence on Casino Marketing
With a 23-year-career in gaming spanning many markets, Chris Archunde is known for innovative marketing strategies and solutions in gaming. In today’s interview captured during the IGA Tradeshow & Convention, Chris offers her unique perspective […]
Articles
The Difference Between Return on Investment and Re-investment
Think of “ROI” as an “if we do this … we should expect this” scenario. Campaigns and promotions fall into this category. If I launch a $100,000 major promotion with a definite start and stop […]
Articles
Promotional Checklist for Time Travelers
Face it. Promotions are like time warps. Too often casino operators use set and forget promotional schedules. Pretty soon you are looking at promotions that are as stale as your dad’s old jokes. There are […]
Marketing & Loyalty
Want to Move Your Customers? Move to Video.
Sponsored Content by Red Circle Spring’s right around the corner, and that means it’s time to start planning for your annual guys weekend sports-betting and obnoxious debauchery trip to Diamond Joe’s in Iowa for March […]
Marketing & Loyalty
Just Released Study: How Non-Gaming Experiences Are Transforming Casinos & Winning Over a Younger Demographic
In recent years, we’ve seen the role of non-gaming activities at a casino become increasingly important across all generations, especially among Millennials and Gen Z. Because of this shift, LaneTerralever (LT) has conducted a national […]
Articles
Maximize Your Email Potential – Discover the iPost Difference
iPost: The Ultimate Email Marketing Platform for Gaming & Casino Operators iPost is a cutting-edge email marketing platform for gaming and casino operators. It offers a range of innovative features to create highly personalized member […]
Articles
The Question of Outsourcing at Your Property
Outsourcing … when is the time to call in the experts to provide your organization with the tools needed to cross the finish line again and again? Answer … there’s no time like the present. […]