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HomeArticlesMarketing & Loyalty

Marketing & Loyalty

Articles

Reputation Management for Casinos: Critical Strategies to Act On Now Before You Leave Money on the Table

September 27, 2025 Justin Shank

In 2025, your online reputation isn’t just a marketing tool — it’s part of your business infrastructure. For casino properties, guest reviews now directly influence search rankings, booking behavior, and brand loyalty. If you’re not […]

Articles

Effective Database Strategies To Help Casinos Prosper During Tough Economic Times

September 27, 2025 Andrew Cardno

Andrew Cardno, CTO and co-founder, Quick Custom Intelligence (QCI) Let’s face it — casinos, like all businesses, get tossed around by economic storms. The trick isn’t to pretend the storm won’t hit — it’s to […]

Articles

CMS Showdown: How to Squeeze Every Ounce of ROI from Your Casino Systems

September 27, 2025 Chris Archunde

If you’ve ever stared at three dashboards, five spreadsheets, and a kiosk report while whispering, “Take me back to 1989,” you’ll appreciate the panel that I hosted at this summer’s Casino Marketing & Technology Conference […]

Articles

Audience-First: Redesigning Casino Communications from the Outside In

September 27, 2025 Tribal Gaming & Hospitality

By Mary Kilmer, VP of Client Services, and Tara Clark, COO, Red Circle Agency Direct mail isn’t dead. In most casinos, it still sets the tone for nearly everything else you’ll say that month — […]

Articles

What You Missed at the Industry’s Most Valuable Casino Marketing Conferences

August 5, 2025 Tribal Gaming & Hospitality

Did you miss the Casino Marketing & Technology and Host Player Development Conference last week? Here’s what you didn’t see (and why you’ll want to mark your calendar for 2026). Over 300 professionals from across 60+ properties — […]

Marketing & Loyalty

Make Casino Marketing Worry-Free in 2026 | The Made Simple Identity

July 9, 2025 Made Simple

Sponsored Content by Made Simple Phase #1 Making a Casino Marketing Executive’s Life Worry-Free Why is that our mission? Find out in this insightful video interview. We dive into key topics like tariffs, real domestic […]

Marketing & Loyalty

TG&H Hosted Webinar — The Experience Gap: Player Expectations vs. Operators’ Priorities in 2025

May 20, 2025 Tribal Gaming & Hospitality

This webinar, sponsored by LT, took place on May 20, 2025, and explored the evolving dynamics between casino operators and players. As competition intensified and guest expectations evolved, many casino operators found themselves outpaced by […]

Marketing & Loyalty

Ten Tips to Elevate Your Gifting Strategy

February 27, 2025 ROI Promotions

Sponsored Content by ROI Promotions CONTACT US Liz Meyer, President LM@ROIpromos.com 480.861.2068

Articles

Keys to Engaging Locals and Reaching New Audiences

December 19, 2024 Justin Shank

The database is our lifeblood as casino marketers. It has long been the foundation for all things marketing. Don’t mess with my direct mail matrix. My email tiers are dialed-in to scientific perfection. Data analytics, […]

Articles

How It’s Done: Casino Sports Sponsorships Part II

December 19, 2024 Tom Osiecki

From pariah to bonanza Last time on “How It’s Done,” we looked at the sports sponsorships for Firekeepers Casino Hotel and Angel of the Winds. In part two, we look at a major sports sponsorships […]

Marketing & Loyalty

The Made Simple Gifting Program

September 25, 2024 Made Simple

 Are you aiming to enhance trips, boost coin, increase revenue, build loyalty, and fill empty seats on your casino floor among your top players? We have the PERFECT SOLUTIONS for you. Rebates | Free […]

Articles

The Power of Social Media Content Marketing for Tribal Casinos

September 24, 2024 Justin Shank

I’m back to talk about something every marketing mind knows and loves – social media content marketing. Whether you’re a seasoned pro or just dipping your toes into the vast ocean of content creation, there’s […]

Articles

Small Casino? Satellite Locations? Limited Resources?

September 24, 2024 Janet Hawk

If there is one thing you can count on in the gaming and hospitality industry is opportunity and change. Especially with today’s evolving labor force and use of technology tools, Tribal casinos may find themselves […]

Marketing & Loyalty

Unlock the Gifting Trends of 2025

August 27, 2024 GPS

Sponsored Content by GPS ARE YOU READY TO TAKE YOUR GIFTING STRATEGY TO THE NEXT LEVEL? In the dynamic realm of casino marketing, keeping up to date with the newest product trends is essential. Take […]

Host & Player Development

Celebrating 20 Years of Education for Casino Marketers, Host PD Teams & Gaming Leaders

July 23, 2024 Deana Scott

Over 350 attendees representing Tribal and First Nation, commercial and international, card clubs and cruise line gaming operations, as well as industry suppliers gathered for the Casino Marketing & Technology and Host Player Development Conferences […]

Marketing & Loyalty

Made Simple: How To Drive Incremental Visits with a Better Gifting Program

June 25, 2024 Tribal Gaming & Hospitality

  Do your customers want something different? We stay ahead of industry trends and have a distinctive brand-centric approach. We provide sought-after products for your continuity programs, your special events, team incentives, and VIP gifts. We […]

Articles

Are You Top Of Mind 24×7 With Your Players?

June 21, 2024 Steve Dahle

The Clock Model I’m not sure who is actually credited for the Clock Model Framework, but I attribute my awareness to Scott Galloway (Prof G) and his online Section business classes. It’s a competitive approach […]

Articles

Seven Casino Marketing Trends for 2024

June 21, 2024 Tom Osiecki

There is the casino world and there is the rest of the world. The same thing goes for marketing trends. Casino marketing has always been cutting edge and leads the world in areas like guest […]

Articles

Integrating Digital and Traditional Marketing for Tribal Casinos

June 21, 2024 Justin Shank

Many years ago, I wrote an article slamming phone book advertising in favor of reallocating those budgets to support improved social media and search marketing. I thought phone books were a thing of the past. […]

Articles

Can Your Casino Marketing Department Hold its Own?

June 21, 2024 Chris Archunde

Feeling overwhelmed? In casino marketing we are in a perpetual state of flux. I’ve found that the best way to thrive in this environment has been to rely on my solid casino marketing foundation. As […]

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TG&H Magazine Digital Edition

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