How smart marketers successfully track their branding and advertising campaigns As casino marketers, we often hear and use the word “branding,” but what exactly are we talking about? And what is the difference between marketing […]
Email mistakes are not the end of the world … If you handle your response in the correct way! We have all seen it (and sometimes done it). You hit “send” on an email blast […]
And why you should care We all spend a lot of time rating our players to make sure that they are comped correctly and fairly. Most of us, if not all, use the standard formula […]
Reno, Nevada – The new Tribal Gaming and Hospitality Magazine will hit thousands of mailboxes and 26K inboxes this September, providing gaming and hospitality executives and suppliers a dedicated resource to help grow their businesses […]
Changes in team member engagement trends help create a happier and more profitable workplace Three years ago, I wrote an article about team member engagement and how it is becoming increasingly popular. This article will […]
The Resort committed to paying employees during record 29-day closure due to flooding in the Arkansas River On Wednesday, May 22, Muscogee (Creek) Nation Principal Chief James Floyd and Muscogee (Creek) Nation Casinos Chief Executive […]
San Diego, CA – July 11, 2019 – Bill Thorpe, son of legendary athlete Jim Thorpe, went to join his ancestors on July 4th, at the age of 90. He was surrounded by his loved […]
Finding success by using a code of conduct I’m a big fan of NCIS. I love how they are able to add funny moments to such serious ones – like life, really. Every character is […]
Building a sustainable Leadership and Mentorship Program Interview by Christine Faria, Raving VP of Marketing with Paula Allen, Raving Partner, Leadership & Development and Enrolled Tribal Citizen of the Jamestown S’Klallam Tribe, and Dan Stromer, […]
New strategies to drive incremental revenue What’s your plan for 2019 for new guest acquisition, reactivation or driving incremental revenue from existing guests? According to Gartner, 70% of the top 2,000 corporations in the world […]
Reno, Nevada – Tribal casinos across the nation will host some of the biggest names in music over the Summer and Fall of 2019. Here’s a way to promote your entertainment, create a story between […]
Why this is critical to your organization’s growth It’s not rocket science. No, it’s not. Nor is it a rocket ship. It is not a cure for disease, or a solution to global warming. It […]
SAN DIEGO – JUNE 27, 2019 – San Diego’s Favorite® casino, Valley View Casino & Hotel has completed their luxurious $50 million expansion and renovation project. The construction began in April 2018 and will be celebrated […]
Online-to-on-Floor Interactive Promotion Allows Casinos to Actively Engage Entire Databases, Pro Football Fans and Non-Fans Alike LAS VEGAS, Nevada (June 19, 2019) – Digital engagement experts Engaged Nation announced today the release of two configurations […]
How to factor in technology changes, competition and capital improvements For many properties, this summer will bring the process of putting together their FY2020 marketing budgets. With the number of changes in technology, competition, and […]
Global casino games & systems developer expands its games product leadership team Las Vegas, NV — June 26, 2019 Konami Gaming, Inc. announced the appointment of recognized industry executive Greg Colella to vice president, product […]
Leading casino gaming developer expands its executive leadership team Las Vegas, NV — July 9, 2019 Konami Gaming, Inc. announced the appointment of gaming technology leader Sina Miri to vice president, innovation and strategic R&D. […]
Greyhound Casino and Tavern Signs Agreement for 15 Fusion Hybrid Player Terminals LAS VEGAS, July 9, 2019 – Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) installed 15 Fusion Hybrid table game seats […]
Five steps to finding “new” guests using the phone The debate among Player Development teams will always be a challenge: what is the best use of my time? Nurturing existing relationships or finding “new” guests? […]
Why pictures of your players will drive more social engagement Justin Shank Why do people go on social media? Most would say that it is to consume content. Sure, connecting with family and friends is […]
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