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Home2018October

Month: October 2018

Host & Player Development

Predictable Growth for PD

October 1, 2018 Daniel Wood

How to prospect new business by using the phone Lead prospecting is one of the most challenging aspects of any sales organization. It always has been, and likely always will be. Why is that? Because […]

Marketing & Loyalty

Reputation Management as Guest Service

October 1, 2018 Justin Shank

Developing a framework and process In my Raving Flash Report, I spent some time walking through the strategic benefits of reputation management and how your property can use it to improve guest relationships, enhance your […]

Leadership & HR

New Workplace Culture Featuring Pets and Babies

October 1, 2018 Deana Scott

Why not create a policy to help company morale? Having spent my career working for Tribes, I have always appreciated the focus on future generations and the generosity towards community and family. This focus is […]

Gaming Operations

Is Your Table Games Mix in Need of a Rehab? – Part II of II

October 1, 2018 Kevin Parker

Regulatory requirements for new game installation In Part I of this article, I covered why we would consider adding a new game to our table games pits, as well as the nuts and bolts areas, […]

Marketing & Loyalty

Five Ways Busy Casino Execs Can Interact with Guests

October 1, 2018 Tom Osiecki

AKA avoid the GM tsunami She knew the diagnosis. Every day the respected GM of the medium-sized casino resort went to work understanding that she had the condition. Despite that knowledge, she shouldered on, hoping […]

Technology

Before You Purchase That New Marketing Software Product

October 1, 2018 Lynette O'Connell

Seven questions to ask yourself before you invest your time and money There are a lot of good marketing products out there, and I bet that your phone and email are inundated with hopeful sales […]

Leadership & HR

Wellness and Your Team Members

October 1, 2018 Tyler Moore

How implementing an employer-sponsored wellness program is worth the gamble It is no secret that a healthy population leads to lower healthcare costs. With higher prevalence of diabetes, heart disease and substance abuse within Native […]

Hospitality

Are You Failing at Hotel Check-In and Check-Out?

October 1, 2018 Brett Magnan

Are you winning or losing your guests through your best intended efforts? You’ve added technology, amenities, flavored water at check-in, and a Starbucks in the lobby – so why are you losing guests to the […]

Marketing & Loyalty

Best Practices in Email Marketing – Part II of II

October 1, 2018 Tami Jones

A crash course for building a solid framework for success When we last met, we talked about the importance of getting familiar with CAN-SPAM rules (legal dos and don’ts of email marketing), keeping data accurate, […]

Entertainment

Tribal Casinos Versus Concert Artists

October 1, 2018 Houston Productions

We’re running into a costly snag here with our entertainment programs In today’s changing world of entertainment contracts, there is an issue that is becoming quite problematic, causing delays in contract processing, delayed marketing, lost […]

Research

Are Market Researchers Really Hooking up People’s Brains to Measure Responses?

October 1, 2018 Deb Hilgeman

There has to be an easier way I try to keep up on what’s happening with consumer research, which is usually pretty dry reading, even for someone who loves research as much as I do. […]

Guest Service

Raving Client Profile

October 1, 2018 Janet Hawk

The WeKoPa Way! From my very first job working in a casino up to today, I have been lucky enough to work with a wide variety of people who truly believe in giving the guest […]

Technology

Trends Impacting Native American Gaming and Resorts

October 1, 2018 Bill Harrison

Implications for IT and business – Are you ready? As many in the casino industry have attested, casino gaming revenues throughout the country are under continued and growing pressure, creating the necessity to diversify with […]

Data Analytics

How Data Science Changed Major League Baseball

October 1, 2018 Christine Faria

And what the gaming industry can learn from batter up! Q&A with Ari Kaplan, Sports Analytics Even if you’re not a baseball fan, or maybe not even a data geek, most folks found the movie […]

Marketing & Loyalty

Celebrating 10 Years of Innovation

October 1, 2018 Jerry Epstein

How “gamification” has become a powerful tool for casinos Ten years ago, my partner, gaming visionary owner and operator Bill Paulos, and I established a new marketing concept for his casinos – gamification. Given that […]

Security

A Night Forever Etched in Our Minds and Hearts

October 1, 2018 Jennifer Boss

How to better prepare for workplace violence and active shooter events As the anniversary of October 1st approaches, we reflect on the horror and emotions encompassing that evening and the days following. It was the […]

Marketing & Loyalty

What Is Keeping You from Loyalty 360?

October 1, 2018 Nicole Barker

Do you have a stool problem? Loyalty 360 represents the shift from the selling of a product, or a building, or even an experience, to one of building a community of guests based upon highly […]

Marketing & Loyalty

Online Tools to Increase Direct Mail Effectiveness

October 1, 2018 Mark Astone

How additional touchpoints, such as IP targeting, will drive action As we all know, direct mail is an extremely effective medium to keep your guests coming back, because a good DM piece can hold everything […]

TG&H Magazine Digital Edition

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