Why fly fishing is the answer to embarking on this new adventure There is a difference between linear marketing and managing the customer experience. Linear marketing is a means of designing an offer path for […]
Yes, it exists, and this is how you can use it strategically A few months back, we talked about Data and the Human Factor. Technology (and big data) is every company’s favorite playground. Or at […]
Financial Review In this series, we have covered SERVICE, LABOR, MENU & FOOD PRESENTATION, COSTING & WASTE as areas of focus by Food & Beverage Directors and professionals determined to improve or fine-tune their operation. […]
How to utilize your staff to drive more trips and impact flat revenues Casino executives often devote most of their resources to top-end players, while devoting fewer resources to lower valued players, thus missing out […]
Your options for social gaming at your casino There are generally two schools of thought when it comes to onboarding a social casino at your property: a) Create a standalone revenue center; b) Integrate with […]
Recognizing your own limitations and locating resources to optimize your business Andrea McCurry, Kevin Parker “Knowledge isn’t power until it is applied.” – Dale Carnegie Last month, my family and I attempted to attend a […]
If you can’t measure it, you can’t improve it So far in this series, we’ve covered SERVICE, LABOR, and MENU & FOOD PRESENTATION in improving your food and beverage operation. Proper COSTING and WASTE control […]
Protecting and maintaining your player database with regular checkups Another year has gone, and a new year has taken over. You’ve recovered from the New Year’s Eve festivities (maybe), you have your new budgets, and […]
From carded play to machine learning As Caesars Entertainment emerged from its $18 billion bankruptcy as a different company, it’s interesting to reflect on the valuable parts of the business that were contested in negotiation. […]
Terminology to protect your event and your casino In the entertainment industry, there is a lot of terminology that can seem confusing. As Tribal Gaming has evolved into a $32 billion dollar business, we have […]
Taking customer segmentation to the next level How many main segments of like-minded customers do you have in your casino database? Customers who share common attitudes, beliefs and behaviors? If you have a tiered players […]
A hybrid of hunter and hugger The Godfather is one of my all-time favorite films. Especially after I moved to Vegas. The mob mystique, stories the “dinosaurs” told, pasta, passion, (did I mention pasta?) really […]
Is your casino using this marketing strategy? It wasn’t so long ago that most businesses relied on a relatively passive, “one-and-done” marketing methodology that utilized traditional tools such as print ads, direct mail, one-off digital […]
Rethinking data analysis with siloed thinking Cutco makes fabulous knives. Customers pay a premium to have a knife for bread, a knife for steak, and a knife for mayonnaise. Yes, a knife for mayonnaise. If […]
Five Steps To Successfully Navigate This Process When many properties think of a rebrand, they jump to thoughts of their logo, colors, and perhaps their messaging. They tend to focus on the outcome of the […]
Menu and Food Presentation So far, we’ve covered two parts of this five-part series, SERVICE and LABOR. Today for part III, we will be covering MENU and FOOD PRESENTATION. When we evaluate a restaurant, the […]
The “labor” factor In ‘Part I” of this five-part series, I spoke of how SERVICE was the start of our focus in improving your food and beverage operation. This second part will ask some important […]
Service What keeps a food and beverage director up at night? What’s the pebble in a GM’s shoe when it comes to a property’s F&B outlets? As a casino and hotel operator for over 30 […]
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