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  • Passing of Tilford Denver
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HomeArticles

Articles

Gaming Operations

When We Override, Ignore and Discount Valuable Advice

September 27, 2019 Claudia Winkler

Lessons learned as an operator, vendor and consultant Over my 30+ year career, I have been the client, the vendor and the consultant. Having the experience in all three roles as an “influencer,” I learned […]

Gaming Operations

A Successful Manager’s Guide to Effective Merchandising

September 19, 2019 Tribal Gaming & Hospitality

What’s in it for you? Just a little fame and fortune Next time you visit your casino’s gift shop, take a moment to stop and actually LOOK at it. Don’t think like a boss, think […]

Entertainment

The New VIP Experience

September 16, 2019 Houston Productions

The challenge for casino operators to accommodate these superfans There is a growing trend in the concert industry business that is beginning to impact casinos offering concerts. The VIP Experience is an add-on service that […]

Marketing & Loyalty

Your Website – Is It Working for You or Against You?

September 16, 2019 Mark Astone

Don’t “set and forget” your most responsive medium Hard to remember life before the Internet. But I do. Fast forward a couple decades and many light years through the digital technology universe, and today your […]

Marketing & Loyalty

How an Inch Can Save You Thousands on Your Direct Mail

September 13, 2019 Lorrie Hellekson

Cost-saving tips that you might be missing First, let’s make something clear. The post office will mail just about anything. For a price, that is. So just because your customers are receiving your direct mail […]

Marketing & Loyalty

Spend More of Your Marketing Budget on Digital

September 11, 2019 Justin Shank

Foundations of a Strong Digital Marketing Footprint Building your digital marketing footprint can seem like a daunting task, and there are a lot of considerations in the process. New casinos, hotels and Tribal enterprises – […]

Finance & Compliance

Properly Safeguarding the Assets of the Casino and Tribe

September 11, 2019 Kevin Huddleston

Can your financial statements be reasonably relied upon? I think it might be good to apologize now. This subject isn’t exciting, but like exercise, you have to push through the pain to get the benefit. […]

Marketing & Loyalty

Building Better Promotions

September 11, 2019 Janet Hawk

Pre and post-steps to build into your process Marketing has a well-earned reputation for being the “fun” department. Many don’t realize how much work goes into planning all the fun that our guests and fellow […]

Leadership & HR

Why We Should Embrace the New Multigenerational Workforce

September 10, 2019 Deana Scott

It’s good business and good for our soul! Long before Wal-Mart greeters, my grandmother, at 75 years old, decided that she was going back to work after being out of the workforce for nearly twenty […]

Research

My Little Wiki List of Marketing Research

September 10, 2019 Deb Hilgeman

Which of these surveys should you be doing, and why? Like most people, I love Wikipedia. I rely on it if I need to get a quick shot of knowledge without much effort. Sometimes though, […]

Dan Stromer
Leadership & HR

Five Skills for the Gaming Industry You Need Now

August 13, 2019 Dan Stromer

There’s an education unfolding all around you Regardless of whether you have been in gaming for ten years or ten days, your goals for where you want to end up are attainable. Depending on what […]

Leadership & HR

Leveraging Trust in Your Organization

August 13, 2019 Deana Scott

How individual and group leadership will give you a strategic advantage and greater profits “THE MOMENT THERE IS SUSPICION ABOUT A PERSON’S MOTIVES, EVERYTHING HE DOES BECOMES TAINTED.” – MAHATMA GANDHI As a country, we […]

Marketing & Loyalty

The Squirrel Factor of Social Media

August 13, 2019 Mark Astone

Squirrel! Is Your Social Media Content Grabbing Attention? Like most of us, I’m really busy every day. But a few times a week, I “catch up” on my Newsfeed and favorite social channels to make […]

Security

Why Your Programs and Promotions Get Ripped Off

August 13, 2019 Derk Boss

Your promotion was VERY popular, but unfortunately … it was only because your employees were ripping you off. The Cage Director was worried and confused. Over the last two days, she had way too many […]

Marketing & Loyalty

Understanding Design Terms for the Non-Designer – Part II of II

August 9, 2019 Lorrie Hellekson

Article Written By Lisa Staton, Senior Graphic Designer, CSG Direct Color Models and Bleeds As a GM or marketing director, you don’t need to know how to build an ad. However, in today’s digital world, whether we’re […]

Marketing & Loyalty

Enough with the Senior Promotions!

August 5, 2019 Deana Scott

Today’s boomers are not your typical senior Over my twenty plus years in gaming, I have implemented my share of Senior Days. My favorite was “Senior Skip Day” for those “50 or Better.” I was […]

Security

What Your Security Team Can Learn from Disneyland

August 5, 2019 Derk Boss

It’s a different world today … How to change your security and surveillance model to prepare for a state of emergency. Not too long ago, surveillance departments spent almost all of their time watching table […]

Guest Service

Why “Hire for Attitude – Train for Skill” Fails – Part II of II

August 5, 2019 Janet Hawk

How your department trainers can set the stage for success In Part I of this series, we went over four suggestions to improve your basic foundational training, including Casino 101 basics, interdepartmental teamwork, guest service […]

Entertainment

Understanding Entertainment Contracts

July 23, 2019 Houston Productions

Too many casinos are getting into legal binds Those artist contracts with all the legalese and contract riders with pages and pages of specifications and requests are very difficult to pick through, plus they have […]

Guest Service

Why “Hire for Attitude – Train for Skill” Fails – Part I of II

July 23, 2019 Janet Hawk

Why does “hire for attitude – train for skill” often fail? Because we, as employers, fall short on the “training” part of the equation We are constantly told to “hire for attitude – train for […]

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TG&H Magazine Digital Edition

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