Are you providing 5-star standards when your phone rings? “OPERATOR!” I yell into the automated system. I punch ZERO. ZERO. ZERO. “Sorry, I don’t understand,” says the mechanical voice. One of my biggest pet peeves […]
Take this 14 Question Survey We all work hard throughout the year, and enjoy the time that we have away from the office. We may take weeks to plan, schedule and anticipate the experience to […]
Coming to grips with the digital age Remember when we used to advertise in phonebooks? If you’re under the age of 30, this may be a bit of a foreign concept, but phonebooks were a […]
Adding a new table game to your pit During my days as an operator, conferences with expos gave me the chance to network with others in similar job roles and to also see what else […]
Hint: Bigger is Not Better I’m guilty. I’m sure many of you are guilty too. Guilty of working with marketing teams for untold hours to produce marketing plans that are hundreds of pages long. Everyone […]
From some of the most successful gaming companies Prepare to be amazed! After 24 years in the gaming industry, 15 of which were spent as a casino marketing consultant, I finally have some useful information […]
The nuances of a self-funded health plan In Raving’s service expansion over the past 18 months, and as part of our new leadership, Raving now provides gaming organizations the capability to look at all areas […]
Fine … but why do you have dog on your menu? Creating menus that are exciting and fresh for our guests is a constant focus of most Chefs and F&B Managers. As they evaluate their […]
How to avoid the dreaded appearance of “telemarketing” or “spam” calls A good friend of mine recently told me, “I never answer my home phone, since now I’m afraid that it’s just a spam call. […]
Creating a memorable guest experience We’ve all had that experience where our nose picks up a familiar scent and we’re instantly flooded with emotions and memories that take us back to that exact moment in […]
The Native Strong Comedy Slam returns This year we are celebrating the 4th Annual Native Strong Comedy Slam the evening of Thursday, April 19, at the stunning Smith Center in downtown Las Vegas. When Deana […]
Put curb appeal and upkeep in this spring’s budget Kevin Parker, Andrea McCurry “Successful investing is anticipating the anticipations of others.” – John Maynard Keynes As winter turns to spring, many of us feel a […]
Guest service around the globe I have been fortunate enough to be able to travel overseas and throughout the United States this last year, and I have discovered that there is a common language we […]
Despite increasing costs and new technology, it’s still a casino marketer’s bread and butter I know I’m a little late, but keeping in the spirit of the State of the Union address, I can confidently […]
How machine learning will change gaming Hidden away inside your data are incredible secrets. With lots of data there can be many multiples of insights locked away. But make no mistake – the data holds […]
How to manage this outside resource to your benefit Have you ever tried to complete a really difficult puzzle? One that has an area that does not really have a picture, and it’s just a […]
Here’s a different way to look at your budget One of the more common discussions that I hear all the time is, “we lost money on the show.” For example, let’s say that your show […]
Key findings indicate promotions and digital spending will increase; email at status quo In January, Raving released the second annual casino marketing study based on data from more than 80 U.S. casinos nationwide, and First […]
Tips to improve your tele-selling process There is such angst, anxiety and apprehension when it comes to calling guests, both from management and from hosts. The first thing that management often does is hand the […]
How a casino-specific gamification promotion was adapted to an industry conference, and what marketers can learn from that In the months leading up to Raving’s 20th National Indian Gaming Analytics & Marketing Conference and Raving […]
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