Spotlight: Viejas Band of Kumeyaay Indians and Chairman John Chistman By Guest Contributors, Lucy Roberts, CEO and Geneva Gamez Vallejo, Creative Services, HMC Bilingual Advertising In working with the Viejas Band of Kumeyaay Indians in […]
Dear Tribal and Industry Leaders, I urge you to take a moment to read this weeks Industry Report. As a Native American, it still surprises me that people don’t see the hurtful nature of the […]
Finding ways to reduce loss in all departments Old time surveillance directors will tell you that when we started it was all about table games. In those days, they really were the only game in […]
Utilizing hotels, gaming and restaurant research to maximize value More research is being done every year by casino resorts trying to capture important data about guests in their casinos, restaurants and hotels. The newest challenge […]
Why email marketing is a never-ending exercise in trial and error As high-tech as we’ve all become, emails from my favorite casinos still end up in my SPAM folder or end up looking wonky on […]
How Tribal Gaming Operators will Drive ROI in 2020 As marketers, we always tout the ability to react quickly to changing trends and environments. Part of this is not only looking at the past, but […]
How casinos can reap savings in both time and money with these three steps There are many products that tout their ability to save us time and money. As many of us have experienced, that […]
This past August, NIGA Tribal Leaders and Industry professionals gathered at Santa Ana Pueblo, in Bernalillo, New Mexico, to discuss sports betting in Indian Country. NIGA gathered to tackle the important issue of sports betting […]
People Who Inspire Us: Marianita Garcia You may not see them, the team members working behind the scenes, getting their hands dirty, so your organization functions. Or just maybe you do know their names, as […]
Shakopee Mdewakanton Sioux Community Mobile Unit: Bringing Free Health Care to Thousands of People Native Americans are more likely than any other racial/ethnic group to suffer from health disparities, and most Tribes are located on […]
Life In Player Development After decades in player development, it never ceases to amaze me that we are still having to fight the perception that hosts don’t do anything except hand out freebies, get (or […]
Somebody somewhere decided to buy the play from our guests Yesterday I called up one of my players. He lives across the country. With the approaching onslaught of winter, it’s time for the snowbirds to […]
How to create successful marketing strategies and avoid wasted resources I’m lucky enough to travel the country and help casino companies revive their marketing strategies and departments. It’s a gratifying opportunity to help nice people […]
How 7 Cedars Casino weaves strategy and story into two major projects It’s hard to tell just one story about the Jamestown S’Klallam Tribe. Do we start with the diversity of their enterprises, including gaming, […]
Expanding your guest base through tribal breweries, unique food outlets and more Einstein’s definition of insanity, as modified for this purpose, states that “a casino hoping to engage and energize their existing base, while attracting […]
There’s an education unfolding all around you Regardless of whether you have been in gaming for ten years or ten days, your goals for where you want to end up are attainable. Depending on what […]
Focus on player development Database marketing has proven that it can generate millions in revenue for a casino. Applying segmentation and data-backed decisions should not stop with the mail. Using this philosophy within the player […]
Let’s end the back and forth volley of legalese Entertainment of any kind, as long as it’s quality and consistent, is still and will always be the X-Factor at your property. Yes, we are in […]
Foundations of a Strong Digital Marketing Footprint Building your digital marketing footprint can seem like a daunting task, and there are a lot of considerations in the process. New casinos, hotels and Tribal enterprises – […]
Best Advice on Progressive Hit Levels and Banking Strategies The relationship between slot supplier and Tribal casino can be complicated and it’s certainly interdependent. Through this affiliation and teamwork, critical information is shared, ultimately providing […]
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