Research
My Little Wiki List of Marketing Research
Which of these surveys should you be doing, and why? Like most people, I love Wikipedia. I rely on it if I need to get a quick shot of knowledge without much effort. Sometimes though, […]
Articles
Leadership & HR
Five Skills for the Gaming Industry You Need Now
There’s an education unfolding all around you Regardless of whether you have been in gaming for ten years or ten days, your goals for where you want to end up are attainable. Depending on what […]
Leadership & HR
Leveraging Trust in Your Organization
How individual and group leadership will give you a strategic advantage and greater profits “THE MOMENT THERE IS SUSPICION ABOUT A PERSON’S MOTIVES, EVERYTHING HE DOES BECOMES TAINTED.” – MAHATMA GANDHI As a country, we […]
Marketing & Loyalty
The Squirrel Factor of Social Media
Squirrel! Is Your Social Media Content Grabbing Attention? Like most of us, I’m really busy every day. But a few times a week, I “catch up” on my Newsfeed and favorite social channels to make […]
Security
Why Your Programs and Promotions Get Ripped Off
Your promotion was VERY popular, but unfortunately … it was only because your employees were ripping you off. The Cage Director was worried and confused. Over the last two days, she had way too many […]
Marketing & Loyalty
Understanding Design Terms for the Non-Designer – Part II of II
Article Written By Lisa Staton, Senior Graphic Designer, CSG Direct Color Models and Bleeds As a GM or marketing director, you don’t need to know how to build an ad. However, in today’s digital world, whether we’re […]
Marketing & Loyalty
Enough with the Senior Promotions!
Today’s boomers are not your typical senior Over my twenty plus years in gaming, I have implemented my share of Senior Days. My favorite was “Senior Skip Day” for those “50 or Better.” I was […]
Security
What Your Security Team Can Learn from Disneyland
It’s a different world today … How to change your security and surveillance model to prepare for a state of emergency. Not too long ago, surveillance departments spent almost all of their time watching table […]
Guest Service
Why “Hire for Attitude – Train for Skill” Fails – Part II of II
How your department trainers can set the stage for success In Part I of this series, we went over four suggestions to improve your basic foundational training, including Casino 101 basics, interdepartmental teamwork, guest service […]
Entertainment
Understanding Entertainment Contracts
Too many casinos are getting into legal binds Those artist contracts with all the legalese and contract riders with pages and pages of specifications and requests are very difficult to pick through, plus they have […]
Guest Service
Why “Hire for Attitude – Train for Skill” Fails – Part I of II
Why does “hire for attitude – train for skill” often fail? Because we, as employers, fall short on the “training” part of the equation We are constantly told to “hire for attitude – train for […]
Marketing & Loyalty
Five Bad Excuses that Are Impacting Your Marketing Strategy
What excuse do YOU have for not doing market research? There is NO GOOD REASON to not integrate this tool into your strategy! I recently conducted two workshops on Attitude & Awareness surveys at Raving’s […]
Marketing & Loyalty
You CAN Track Your Branding Campaigns
How smart marketers successfully track their branding and advertising campaigns As casino marketers, we often hear and use the word “branding,” but what exactly are we talking about? And what is the difference between marketing […]
Marketing & Loyalty
How to Handle your Email Goof-ups
Email mistakes are not the end of the world … If you handle your response in the correct way! We have all seen it (and sometimes done it). You hit “send” on an email blast […]
Host & Player Development
The Top Five Reasons Your Players Aren’t Rated Correctly
And why you should care We all spend a lot of time rating our players to make sure that they are comped correctly and fairly. Most of us, if not all, use the standard formula […]
Research
Still Want to Get Engaged?
Changes in team member engagement trends help create a happier and more profitable workplace Three years ago, I wrote an article about team member engagement and how it is becoming increasingly popular. This article will […]
Host & Player Development
Janet’s Ten Host Rules
Finding success by using a code of conduct I’m a big fan of NCIS. I love how they are able to add funny moments to such serious ones – like life, really. Every character is […]
Marketing & Loyalty
The How, Why & Why Not to Profitable Gamified Marketing
New strategies to drive incremental revenue What’s your plan for 2019 for new guest acquisition, reactivation or driving incremental revenue from existing guests? According to Gartner, 70% of the top 2,000 corporations in the world […]
Host & Player Development
Integrating Your Loyalty Club and Player Development Function
Why this is critical to your organization’s growth It’s not rocket science. No, it’s not. Nor is it a rocket ship. It is not a cure for disease, or a solution to global warming. It […]
Marketing & Loyalty
What’s Missing from My Marketing Budget?
How to factor in technology changes, competition and capital improvements For many properties, this summer will bring the process of putting together their FY2020 marketing budgets. With the number of changes in technology, competition, and […]