Ten studies that will leave you scratching your head in disbelief Researchers are inquisitive people. I mean, that’s pretty much what our professional purpose in life is – asking questions to find answers. Many studies […]
Four ways to build personal relationships with our guests Let’s be honest, relationships are hard! Whether it’s personal or in business, in order to build (and keep building) a relationship, you must be willing to […]
You proactively demystify where your money went The surveillance department is a mystery to those outside of it. And it should be. There really isn’t any reason why most team members and guests need to […]
Focus on slots with patron data The slot department can account for up to 85 to 90 percent of the revenue for some properties. Applying data-backed decisions can make a difference of millions of dollars. […]
Creating profitable guest experiences through effective planning and execution You’ll find kiosks on just about every gaming floor, but how do you know if you need one? Their goal is to drive incremental gaming revenue, […]
People Who Inspire Us: James Johnson You have probably seen many articles that I have written over the years that talk about the opportunities that the casino industry offers. Countless stories of individuals who started […]
Start thinking supply, demand and price for better revenue When maximizing win per unit (WPU) on a slot floor, the discussion often involves trying new themes, adding or removing games or moving games around to […]
How to conjure your inner Yoda and other really cool mentors If you’re leading a marketing team, you have a problem. As you gaze at your team and smile at their skills and experience, you […]
Ask the right questions before you spend your ad dollars Most businesses recognize that researching and developing a strategic plan is crucial for success, but are they being smart about their research? Is their research […]
Don’t let technology replace the human element on our floors Have you downsized your floor team members in the face of ever-increasing technology? Even more importantly, are you still running your casino floor the same […]
Key areas of concern we should keep in mind as we make spending decisions The tide of regulatory scrutiny from the NIGC has risen recently. More casinos are undergoing “Internal Control Assessments” from the NIGC. […]
Thought leaders share their take on education, the current administration, the economy and more We asked our Tribal Gaming & Hospitality Magazine Advisory Board Members what the biggest issues will be facing Indian Country in […]
On November 3, 2020, the American people will head to the polls to elect federal policy leaders in Congress and the White House. Once again, the importance of the Native vote cannot be overstated. The […]
A compelling reason to clean up your act… When it comes to casino properties outsourcing their linen and laundry service or making the capital decision to handle it on-site, there are several factors to consider: […]
How to establish a formal process for major projects The definition of a “best practice” is a commercial or professional procedure that is accepted or prescribed as being correct or most effective. If you Google […]
Six strategic marketing secrets I was recently at a casino that had just opened up a new sports book. This was certainly not the first time that I had participated in the wagering of a […]
Best advice on marketing solutions Every issue we’ve asked slot suppliers what tools and advice slot directors can benefit from that perhaps they’re not taking full advantage of. In our last issue, we covered progressive […]
Forty-million dollar renovation, new sports book and a clear vision for 2020 Isleta Resort & Casino, just outside of Albuquerque, NM, has been in operation since 1986. The Pueblo of Isleta is one of the […]
Understanding the role that F&B plays in your guest experience A great dining experience begins well before the food is delivered, the server greets the table or the guest enters the casino. Pardon the pun, […]
Q&A with the United Women of Tribal Gaming Last week we caught up with Tribal Gaming and Hospitality Magazine Board Member and Chairwoman & Co-Founder of the United Women of Tribal Gaming, Pamela Shaw. On […]
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