How to quickly set up cost effective communication channels As many of you have moved to limited hours or have closed, it’s important to keep the line of communication open with your employees. Constant communication […]
In this uncertain world created by the Coronavirus attack, one thing is for sure…market conditions and marketing will be very different when the gaming industry starts up again. It will not be productive to blindly […]
Casinos everywhere have shut their doors, as have most of our small businesses, restaurants and factories to help us all battle the spread of Covid-19. No one alive has ever seen anything like this and […]
Most of us remember exactly where we were and what we were doing at certain times in history. Think of 9-11, the John F Kennedy Assassination, the mortgage crisis in 2008; very few are still […]
I have been seeing a lot of press releases and emails from this past week about what casinos are doing for their players due to their closures. Some of the strategy I have seen is […]
This article is meant to address three questions in relation to how the Families First Coronavirus Response Act (FFCRA) applies to Native American Tribes. We will address these questions based on the guidance we have […]
Entertainment is a small but vital part of the casino business and the challenges we are facing out there don’t really have any precedent to refer to. Today we find ourselves in uncharted territory with […]
It’s really pretty ingenious. Look at a product that your business consumes and spends a lot on, and see if you can do it yourself. The Cow Creek Band of Umpqua Tribe of Indians in […]
Two educational thought leaders share the state of Native American Higher Education Last Fall, we gathered with our TG&H Board members to pinpoint topics that they felt were critical to discuss in 2020. Board Member […]
Think outside of the box to drive more play and brand your property Tribal casinos have forever changed the gaming and entertainment experience for everyone, and are now the focal point in communities across the […]
How to drive more revenue on the slot floor Every issue we’ve asked slot suppliers what tools and advice slot directors can benefit from that perhaps they’re not taking full advantage of. We’ve covered marketing […]
How do you help your Tribal clients build for next generations? Every issue we’re talking to folks who have assisted Tribal casinos with their visions, from bare dirt to hanging the perfect art on the […]
The “stay” interview A “stay interview” is a structured, informal discussion that a supervisor conducts with each individual team member in their department to learn the specific actions necessary to strengthen that team member’s engagement […]
How OTT (Over-The-Top) can benefit casino advertisers There’s no doubt that 2020 has arrived with new advertising and marketing trends that will carry us into the next decade. The last decade has seen a shift […]
Seven questions for your operation Casino marketers agree that social media is a powerful marketing tool to reach our players. We create content and advertisements to enhance our brand awareness and share information with our […]
Marketers, how to stop doing the same programs over and over again What’s the magic number? The casino marketing magic number is 365/24/7. You market your property 24/7 for 365 days a year. Time doesn’t […]
Let’s look at your bet panels Sometimes, when I ask a casino person what the price of a slot machine is, it’s common for them to reply with the slot hold or even the denomination. […]
The four components of creating more engaged team members A whopping 79 percent of Tribal casinos said that staffing challenges are, for the third straight year, the number one challenge they’re facing this year, according […]
“My room has everything I want and so much I don’t want – it’s no wonder that the room costs so much per night” Quality properties have anticipated every guest’s needs by having the perfect […]
Insight Q&A with Merkur Gaming Merkur Gaming Americas was formed in 2015 after over 60 years of the Gauselmann Group serving 40 countries worldwide, as a market leader in Europe and a well-established and successful […]
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