Shakopee Mdewakanton Sioux Community Mobile Unit: Bringing Free Health Care to Thousands of People Native Americans are more likely than any other racial/ethnic group to suffer from health disparities, and most Tribes are located on […]
Life In Player Development After decades in player development, it never ceases to amaze me that we are still having to fight the perception that hosts don’t do anything except hand out freebies, get (or […]
Somebody somewhere decided to buy the play from our guests Yesterday I called up one of my players. He lives across the country. With the approaching onslaught of winter, it’s time for the snowbirds to […]
How to create successful marketing strategies and avoid wasted resources I’m lucky enough to travel the country and help casino companies revive their marketing strategies and departments. It’s a gratifying opportunity to help nice people […]
How 7 Cedars Casino weaves strategy and story into two major projects It’s hard to tell just one story about the Jamestown S’Klallam Tribe. Do we start with the diversity of their enterprises, including gaming, […]
Expanding your guest base through tribal breweries, unique food outlets and more Einstein’s definition of insanity, as modified for this purpose, states that “a casino hoping to engage and energize their existing base, while attracting […]
There’s an education unfolding all around you Regardless of whether you have been in gaming for ten years or ten days, your goals for where you want to end up are attainable. Depending on what […]
Focus on player development Database marketing has proven that it can generate millions in revenue for a casino. Applying segmentation and data-backed decisions should not stop with the mail. Using this philosophy within the player […]
Let’s end the back and forth volley of legalese Entertainment of any kind, as long as it’s quality and consistent, is still and will always be the X-Factor at your property. Yes, we are in […]
Foundations of a Strong Digital Marketing Footprint Building your digital marketing footprint can seem like a daunting task, and there are a lot of considerations in the process. New casinos, hotels and Tribal enterprises – […]
Best Advice on Progressive Hit Levels and Banking Strategies The relationship between slot supplier and Tribal casino can be complicated and it’s certainly interdependent. Through this affiliation and teamwork, critical information is shared, ultimately providing […]
Lessons learned as an operator, vendor and consultant Over my 30+ year career, I have been the client, the vendor and the consultant. Having the experience in all three roles as an “influencer,” I learned […]
What’s in it for you? Just a little fame and fortune Next time you visit your casino’s gift shop, take a moment to stop and actually LOOK at it. Don’t think like a boss, think […]
The challenge for casino operators to accommodate these superfans There is a growing trend in the concert industry business that is beginning to impact casinos offering concerts. The VIP Experience is an add-on service that […]
Don’t “set and forget” your most responsive medium Hard to remember life before the Internet. But I do. Fast forward a couple decades and many light years through the digital technology universe, and today your […]
Cost-saving tips that you might be missing First, let’s make something clear. The post office will mail just about anything. For a price, that is. So just because your customers are receiving your direct mail […]
Foundations of a Strong Digital Marketing Footprint Building your digital marketing footprint can seem like a daunting task, and there are a lot of considerations in the process. New casinos, hotels and Tribal enterprises – […]
Can your financial statements be reasonably relied upon? I think it might be good to apologize now. This subject isn’t exciting, but like exercise, you have to push through the pain to get the benefit. […]
Pre and post-steps to build into your process Marketing has a well-earned reputation for being the “fun” department. Many don’t realize how much work goes into planning all the fun that our guests and fellow […]
It’s good business and good for our soul! Long before Wal-Mart greeters, my grandmother, at 75 years old, decided that she was going back to work after being out of the workforce for nearly twenty […]
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