And why you should care We all spend a lot of time rating our players to make sure that they are comped correctly and fairly. Most of us, if not all, use the standard formula […]
Changes in team member engagement trends help create a happier and more profitable workplace Three years ago, I wrote an article about team member engagement and how it is becoming increasingly popular. This article will […]
Finding success by using a code of conduct I’m a big fan of NCIS. I love how they are able to add funny moments to such serious ones – like life, really. Every character is […]
New strategies to drive incremental revenue What’s your plan for 2019 for new guest acquisition, reactivation or driving incremental revenue from existing guests? According to Gartner, 70% of the top 2,000 corporations in the world […]
Why this is critical to your organization’s growth It’s not rocket science. No, it’s not. Nor is it a rocket ship. It is not a cure for disease, or a solution to global warming. It […]
How to factor in technology changes, competition and capital improvements For many properties, this summer will bring the process of putting together their FY2020 marketing budgets. With the number of changes in technology, competition, and […]
Five steps to finding “new” guests using the phone The debate among Player Development teams will always be a challenge: what is the best use of my time? Nurturing existing relationships or finding “new” guests? […]
Why pictures of your players will drive more social engagement Justin Shank Why do people go on social media? Most would say that it is to consume content. Sure, connecting with family and friends is […]
Through a committee, build a qualified wish list that meets your strategic criteria In today’s world, it’s more important than ever to be very diligent, accountable and responsible for the “Entertainment Budget” at a casino […]
Taking a page out of parenting five boys Over the past 15 years, I have been extremely impressed by the time management and accountability that my wife has implemented in our home with our five […]
Better results through better choices Before you have even gotten out of bed in the morning, you have decided several things. Should I hit the snooze button, what am I going to wear today, what […]
The balancing act with security concerns It is not an exaggeration to say that Kiosk technology is a top consideration for business executives in casinos and hospitality properties. As a matter of fact, in a […]
How casinos can keep pace with other industries If you want to see the key to unforgettable guest experience, look in a mirror. Dedication to a high level of guest experience starts at the top. […]
What are these tools, and what combination is the best for your property goals? There are so many words to describe the software systems in database marketing, and it can be confusing. I am going […]
Introducing Class II Digital Game Wagering As the gaming industry matures and experiences market saturation, Tribal operators are constantly on the lookout to diversify and expand opportunities to increase revenue. Class II gaming provides that […]
A very cost-effective way to create ROI within your health plan spend Several years ago, my firm received a call from a lab that we had contracted with on behalf of one of our Tribal […]
How to avoid costly building errors impacting guest satisfaction Designers – design. Architects – draw. GCs – build. Owners – own. Operators – operate. Controllers – control. The truth is that each of these players […]
What is it, and why is it important? I’ve written quite a few articles in which I make the assertion that your player database is your most valuable asset, and that it is imperative to […]
A deeper look at your balance sheet In Part I of “Understanding Casino Financial Statements,” we discussed that two things are needed to understand financial reports, perspective and expectations. You have to have something to […]
Three critical questions to evaluate your program In the 25 years since the launch of the first clickable web banner, the industry has continually reinvented itself as new technologies have become available. Digital marketing capabilities […]
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