How creature comforts and consistent service can drive revenue Why is it that casinos spend millions of dollars on their new hotel or addition, but miss the mark? I don’t know how many times I’ve […]
Last week was certainly a strange one (and I’m sure not the last); the team here at Raving, like most of you, were in limbo, waiting for the postponement of NIGA; reworking travel plans and […]
Operators, suppliers and organizations work together for a higher cause The Story of the Earth Mission When Kids Quest was asked to be part of the White Earth Mission in 2011, the answer took mere […]
Advice for marketing change agents Change is challenging. New is hard. Marketing is often performed at the edges, where the new and exciting are introduced to motivate a response. Change can be a new kind […]
Steve Biddle and Jeremy Wood, Littler Mendelson For over twenty years, the State of California has used tribal gaming compacts to accomplish what federal law and tribal sovereignty would otherwise forbid: forcing tribes to follow […]
Or, EW … that’s gross! But thanks for cleaning it up! Did you ever wonder how and by whom the place you are in gets cleaned? Some properties make it seem so effortless, while others […]
It’s time to create a seamless and convenient system for our guests By Christopher Justice The gaming industry is one of the most complex in the world, from back-office operations to consumer expectations. Consider the […]
Are the Tribe’s enterprise’s paying enough attention to these expensive employee benefits? With Tribal Gaming health benefit programs costing Tribes an average of $10,000 to $15,000 per employee per year, coupled with the challenges the […]
Fortune 500 companies are moving to this design, and it’s time that gaming does as well When I started on my first day in gaming analytics 10 years ago, I remember being very excited to […]
Ten studies that will leave you scratching your head in disbelief Researchers are inquisitive people. I mean, that’s pretty much what our professional purpose in life is – asking questions to find answers. Many studies […]
Four ways to build personal relationships with our guests Let’s be honest, relationships are hard! Whether it’s personal or in business, in order to build (and keep building) a relationship, you must be willing to […]
You proactively demystify where your money went The surveillance department is a mystery to those outside of it. And it should be. There really isn’t any reason why most team members and guests need to […]
Focus on slots with patron data The slot department can account for up to 85 to 90 percent of the revenue for some properties. Applying data-backed decisions can make a difference of millions of dollars. […]
Creating profitable guest experiences through effective planning and execution You’ll find kiosks on just about every gaming floor, but how do you know if you need one? Their goal is to drive incremental gaming revenue, […]
People Who Inspire Us: James Johnson You have probably seen many articles that I have written over the years that talk about the opportunities that the casino industry offers. Countless stories of individuals who started […]
Start thinking supply, demand and price for better revenue When maximizing win per unit (WPU) on a slot floor, the discussion often involves trying new themes, adding or removing games or moving games around to […]
How to conjure your inner Yoda and other really cool mentors If you’re leading a marketing team, you have a problem. As you gaze at your team and smile at their skills and experience, you […]
Ask the right questions before you spend your ad dollars Most businesses recognize that researching and developing a strategic plan is crucial for success, but are they being smart about their research? Is their research […]
Don’t let technology replace the human element on our floors Have you downsized your floor team members in the face of ever-increasing technology? Even more importantly, are you still running your casino floor the same […]
Key areas of concern we should keep in mind as we make spending decisions The tide of regulatory scrutiny from the NIGC has risen recently. More casinos are undergoing “Internal Control Assessments” from the NIGC. […]
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