Daniel Schrementi VP Gaming Sales & Marketing, Incredible Technologies Every night when I got to sleep, I think of the millions of other folks also lying awake, staring at their ceilings, wondering just what tomorrow […]
And it all started with a need and a $100 bill Early on in Tribal gaming, few Tribes had ever embarked on multimillion-dollar facilities, let alone building a casino or hotel. In states such as […]
My husband showed me this piece of paper from his construction company that says he’s “necessary” just in case he gets pulled over for being on a job site or out and about. We kinda […]
What happens when Baby Boomers stay home? What happens when a dominant cohort in the gaming industry becomes hesitant to visit casinos and resorts? Boomers are a key market driver among target segments in the […]
How these essential employees help communicate and create ways to engage with your local and online communities Our industry is effectively shut down and yet it’s extremely hard to quiet the noise, and focus on […]
Denis Petrov, CEO of IDScan.net At IDScan.net, we envision a safer and smarter world. In many cases, technology can fall into the “nice-to-have” category, but we don’t consider tools to increase safety and security as […]
Avoid negative communication consequences when your casino reopens The entire casino industry shut down over three weeks ago. As operations were shutting down, marketing departments were challenged to coordinate with key management to get the […]
Guest Service in the Time of The Coronavirus Tough times are these, but then, I don’t need to tell you that sitting on your shut-down property with your team members all out on leave, paid […]
Move those back burner marketing projects forward With most US casino operations having been closed for three or more weeks now, you’ve probably been through extensive org chart reviews, difficult furlough decisions, and multiple calls […]
Focus on players club Players clubs are the heartbeat of casinos. Their greatest value is the ability to identify unique guests and to measure and understand their individual behaviors. To have a successful players club, […]
People Who Inspire Us: Danika Cuero A few months ago, I got a call from an old friend, John Warkentien. He had read one of our previous Back of House columns and couldn’t wait to […]
Lessons from Katrina How many of us have thought, “If only I had the time, I would (insert list here)”? Well, looks like we have some time on our hands. This isn’t the first time […]
Shutting Down and Reopening is Not Enough The hospitality business must evolve in order to survive. Shutting down now and just re-opening when the crisis is over will not be enough, assuming you even have […]
You can find the right solutions after you take the time to pause You’ve probably already heard that we are going to make this wild, unprecedented time a transformation. You’ve heard that now is the […]
Create in home entertainment for everyone in your database that will drive a visit when you re-open The past few weeks has shaken the gaming industry along with practically every other industry across the nation. […]
How to quickly set up cost effective communication channels As many of you have moved to limited hours or have closed, it’s important to keep the line of communication open with your employees. Constant communication […]
In this uncertain world created by the Coronavirus attack, one thing is for sure…market conditions and marketing will be very different when the gaming industry starts up again. It will not be productive to blindly […]
Casinos everywhere have shut their doors, as have most of our small businesses, restaurants and factories to help us all battle the spread of Covid-19. No one alive has ever seen anything like this and […]
Most of us remember exactly where we were and what we were doing at certain times in history. Think of 9-11, the John F Kennedy Assassination, the mortgage crisis in 2008; very few are still […]
I have been seeing a lot of press releases and emails from this past week about what casinos are doing for their players due to their closures. Some of the strategy I have seen is […]
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