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HomeArticles

Articles

Marketing & Loyalty

How Continuous Engagement is Transforming the Digital Customer Experience

January 1, 2018 Jerry Epstein

Is your casino using this marketing strategy? It wasn’t so long ago that most businesses relied on a relatively passive, “one-and-done” marketing methodology that utilized traditional tools such as print ads, direct mail, one-off digital […]

Data Analytics

The Sharper the Knife, the Less You Bleed

January 1, 2018 Nicole Barker

Rethinking data analysis with siloed thinking Cutco makes fabulous knives. Customers pay a premium to have a knife for bread, a knife for steak, and a knife for mayonnaise. Yes, a knife for mayonnaise. If […]

Marketing & Loyalty

Is It Time for a Rebrand?

January 1, 2018 Mark Astone

Five Steps To Successfully Navigate This Process When many properties think of a rebrand, they jump to thoughts of their logo, colors, and perhaps their messaging. They tend to focus on the outcome of the […]

Articles

Five Key Ways to Improve Your Food and Beverage Operation – Part III

December 11, 2017 Brett Magnan

Menu and Food Presentation So far, we’ve covered two parts of this five-part series, SERVICE and LABOR. Today for part III, we will be covering MENU and FOOD PRESENTATION. When we evaluate a restaurant, the […]

Articles

Five Key Ways to Improve Your Food and Beverage Operation – Part II

October 1, 2017 Brett Magnan

The “labor” factor In ‘Part I” of this five-part series, I spoke of how SERVICE was the start of our focus in improving your food and beverage operation. This second part will ask some important […]

Articles

Five Key Ways to Improve Your Food and Beverage Operation – Part I

July 17, 2017 Brett Magnan

Service What keeps a food and beverage director up at night? What’s the pebble in a GM’s shoe when it comes to a property’s F&B outlets? As a casino and hotel operator for over 30 […]

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TG&H Magazine Digital Edition

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