Perspectives
Meltdown To Success
You can find the right solutions after you take the time to pause You’ve probably already heard that we are going to make this wild, unprecedented time a transformation. You’ve heard that now is the […]
Articles
Marketing & Loyalty
Ideas to keep your players, team members and community engaged while you’re closed!
Create in home entertainment for everyone in your database that will drive a visit when you re-open The past few weeks has shaken the gaming industry along with practically every other industry across the nation. […]
Marketing & Loyalty
Keeping your employees close when they’re away…
How to quickly set up cost effective communication channels As many of you have moved to limited hours or have closed, it’s important to keep the line of communication open with your employees. Constant communication […]
Marketing & Loyalty
A New Dynamic for Casino Marketers
In this uncertain world created by the Coronavirus attack, one thing is for sure…market conditions and marketing will be very different when the gaming industry starts up again. It will not be productive to blindly […]
Security
Security Support during the Pandemic
Casinos everywhere have shut their doors, as have most of our small businesses, restaurants and factories to help us all battle the spread of Covid-19. No one alive has ever seen anything like this and […]
Leadership & HR
When Time Stands Still
Most of us remember exactly where we were and what we were doing at certain times in history. Think of 9-11, the John F Kennedy Assassination, the mortgage crisis in 2008; very few are still […]
Data Analytics
Some Sound Strategy Before You Extend Offers to Your Guests
I have been seeing a lot of press releases and emails from this past week about what casinos are doing for their players due to their closures. Some of the strategy I have seen is […]
Leadership & HR
Families First Coronavirus Response Act: Three Questions That Could Impact Your Tribal Casino
This article is meant to address three questions in relation to how the Families First Coronavirus Response Act (FFCRA) applies to Native American Tribes. We will address these questions based on the guidance we have […]
Entertainment
Concert Events: Cancel, Reschedule, Hold or the Heck With It?
Entertainment is a small but vital part of the casino business and the challenges we are facing out there don’t really have any precedent to refer to. Today we find ourselves in uncharted territory with […]
Project Development
What It Takes to Open a Coffee Roasting Company
It’s really pretty ingenious. Look at a product that your business consumes and spends a lot on, and see if you can do it yourself. The Cow Creek Band of Umpqua Tribe of Indians in […]
Leadership & HR
Investment in Tribal Scholars Is an Investment in Our Collective Survival
Two educational thought leaders share the state of Native American Higher Education Last Fall, we gathered with our TG&H Board members to pinpoint topics that they felt were critical to discuss in 2020. Board Member […]
Entertainment
Diversify Your Entertainment
Think outside of the box to drive more play and brand your property Tribal casinos have forever changed the gaming and entertainment experience for everyone, and are now the focal point in communities across the […]
Every Issue
Ask the Experts Series: Slots
How to drive more revenue on the slot floor Every issue we’ve asked slot suppliers what tools and advice slot directors can benefit from that perhaps they’re not taking full advantage of. We’ve covered marketing […]
Every Issue
Future Focused Series: Construction and Design
How do you help your Tribal clients build for next generations? Every issue we’re talking to folks who have assisted Tribal casinos with their visions, from bare dirt to hanging the perfect art on the […]
Leadership & HR
Rethinking Team Member Retention and Engagement
The “stay” interview A “stay interview” is a structured, informal discussion that a supervisor conducts with each individual team member in their department to learn the specific actions necessary to strengthen that team member’s engagement […]
Marketing & Loyalty
More 2020 Advertising and Marketing Trends for Tribal Gaming
How OTT (Over-The-Top) can benefit casino advertisers There’s no doubt that 2020 has arrived with new advertising and marketing trends that will carry us into the next decade. The last decade has seen a shift […]
Guest Service
Social Media as Guest Service
Seven questions for your operation Casino marketers agree that social media is a powerful marketing tool to reach our players. We create content and advertisements to enhance our brand awareness and share information with our […]
Marketing & Loyalty
The Promotions Magic Number
Marketers, how to stop doing the same programs over and over again What’s the magic number? The casino marketing magic number is 365/24/7. You market your property 24/7 for 365 days a year. Time doesn’t […]
Data Analytics
What May Really Be Driving Your Win Per Unit
Let’s look at your bet panels Sometimes, when I ask a casino person what the price of a slot machine is, it’s common for them to reply with the slot hold or even the denomination. […]
Research
Staffing Is the Top Challenge for Tribal Marketers
The four components of creating more engaged team members A whopping 79 percent of Tribal casinos said that staffing challenges are, for the third straight year, the number one challenge they’re facing this year, according […]