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  • Graton Resort & Casino’s 630 Park Steakhouse Welcomes New Sommelier, Unveils Elevated Beverage and Dining Experiences
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  • Mohegan Sun Named Casino of the Year at 2025 IEBA Honors & Awards
  • Palms Casino Resort Welcomes Guenther Steiner for “Unfiltered LIVE” During Las Vegas Race Weekend
  • Remembering a Visionary: Honoring the Legacy of Ernie Stevens, Jr.
HomeArticlesMarketing & Loyalty

Marketing & Loyalty

Articles

Do You Have a Specific Marketing Plan for Sports Betting?

July 7, 2022 Catalyst

Sponsored Content by Catalyst There’s the saying: “A rising tide lifts all boats.” So how has the rising tide of sports betting affected gaming properties across the U.S.? A recent American Gaming Association release shared […]

Articles

Choosing the Right Creative Agency

July 7, 2022 Red Circle

Sponsored Content By Red Circle You want the right creative agency, a partner that can help you define what the market thinks and feels about your casino. That’s what building a brand is all about. […]

Articles

Putting Loyalty Back Into Loyalty Clubs

July 7, 2022 Tom Osiecki

Stagnant, inactive, dormant and dull. Why is the most important program within your control being ignored and overlooked? The program that affects almost every department. The program that touches most guests daily, including your cherished […]

Articles

Busy Is Not a Strategy When It Comes to Promotions

July 7, 2022 Bryan Brammer

I have had the opportunity over the past several weeks to spend a significant amount of time on the road and in casinos again. In fact, I am writing this article today while sitting on […]

Articles

How Native Companies Are Debunking the Tours Stereotype

July 1, 2022 AIANTA

By American Indian Alaska Native Tourism Association, Inc. | AIANTA Group tours have been a popular form of travel for centuries. Today, however, group tourists often get a bad rap as they are erroneously lumped […]

Marketing & Loyalty

TG&H On Air – Cindy Kurtz, President of Marketing Performance Group

June 23, 2022 Tribal Gaming & Hospitality

Sponsored Content By Marketing Performance Group Cindy, for those in our audience who are not familiar with MPG, what solutions do you provide to the Tribal gaming and hospitality industry? Marketing Performance Group is a […]

Articles

New Privacy Laws That Will Impact Your Advertising

April 7, 2022 Catalyst

Sponsored Content By Catalyst Did you know that new privacy laws will force advertisers to change how they target their audiences by the end of 2023? What are your plans for when this takes effect? […]

Articles

Expert Roundtable Tackles COVID-19 Best Practices

April 7, 2022 Tom Osiecki

In the gaming industry, nothing is as certain as change. Change is good. Sometimes. COVID-19 altered marketing and operating methods for casinos and resorts forever. Every operating department was affected. It continues to present day. […]

Articles

How to Maximize That Post-COVID-19 Television Production Budget

April 7, 2022 Red Circle

Sponsored Content by Red Circle So you want some fresh, new TV spots now that the world is turning back on. You have that money balled up in a wad in your front pocket, and […]

Articles

TG&H Interactive Webinar: Red Circle Agency – Key Player Trends you NEED to know for a Smart Marketing Approach in 2022

January 28, 2022 Red Circle

Join us as we uncover key, emerging player trends from the past few years and discuss impacts to your 2022 marketing planning. Learn crucial insights as we dive into recent player behavior studies while also […]

Data Analytics

Do You Know the Most Promising Gaming Tech Solution Provider?

January 25, 2022 OPTX

Sponsored Content by OPTX Brooke Fiumara, Co-CEO, OPTX, tells us how their easy-to-use platform pulls multiple sources of data into a single platform, translating reporting data into action items for your team.  OPTX was recently […]

Articles

RFPs for You and Me

January 20, 2022 Tom Osiecki

The time has arrived. The decision has been made. Your casino company is looking for a new agency. Your job is to orchestrate the search. You are the point person. The leader. The conductor of […]

Articles

What to Expect from Your Agency Post-COVID-19

January 20, 2022 Catalyst

Sponsored Content By Catalyst The dynamic has changed in the agency-client relationship since the onset of the COVID-19 pandemic. With unknowns, new processes and a changing economic landscape, bringing value beyond the basic services an […]

Articles

Those Who Tell the Stories Rule the World

January 20, 2022 Red Circle

Sponsored Content by Red Circle THOSE WHO TELL THE STORIES RULE THE WORLD – Hopi American Indian Proverb Some things don’t change. Even when everything else does. The whole world flipping and flopping seemingly every […]

Marketing & Loyalty

Introducing CONTINUOUS IN-USE MARKETING™ from Kasher®

January 19, 2022 Tribal Gaming and Hospitality

Sponsored post by Kasher Affordable. Unique. Patented. Slick. Kasher® – “A Branded Marketing Product that People Actually Use” The KASHER® lighter cover is not only a decoration, a conversation piece (with your logo on it) […]

Marketing & Loyalty

Is Your Music and Messaging Program Missing the Mark?

September 28, 2021 Tribal Gaming & Hospitality

Sponsored Content by New Level Radio When Vicki Haskins was hired as Director of Promotions, Events and Entertainment at Scarlet Pearl Casino Resort in Mississippi, the casino’s music and messaging programming was already in place. […]

Marketing & Loyalty

How Red Circle Will Help You Waste Less – Interview with Chad Germann

September 23, 2021 Red Circle

Sponsored post by Red Circle There are few things that bother me more than wasting my time. Wasting money would be one of them. I’m guessing we all feel that to some degree or another. […]

Articles

Three Essential Steps for Refocusing Your Brand

July 6, 2021 Julia Carcamo

There is not one marketer in the world who is not facing the restructuring and rethinking of their marketing after the year that we’ve had. And while some were somewhat lucky to be marketing “essential” […]

Articles

It’s Not What You Say…

July 6, 2021 Chad Germann

It’s not about the information being correct, it’s about whether your audience wants to give you 30 seconds of their time. At no time in human history was it ever more difficult to grab your […]

Articles

New Survey Says That Americans Are Getting Tired of Surveys

July 6, 2021 Deb Hilgeman

As a researcher, I love surveys. As a consumer, I’m getting tired of being asked, “Will you take a few minutes to tell us how your AT&T technician did today?” or “On a scale of […]

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TG&H Magazine Digital Edition

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