In the gaming industry, nothing is as certain as change. Change is good. Sometimes. COVID-19 altered marketing and operating methods for casinos and resorts forever. Every operating department was affected. It continues to present day. […]
Sponsored Content by Red Circle So you want some fresh, new TV spots now that the world is turning back on. You have that money balled up in a wad in your front pocket, and […]
Join us as we uncover key, emerging player trends from the past few years and discuss impacts to your 2022 marketing planning. Learn crucial insights as we dive into recent player behavior studies while also […]
Sponsored Content by OPTX Brooke Fiumara, Co-CEO, OPTX, tells us how their easy-to-use platform pulls multiple sources of data into a single platform, translating reporting data into action items for your team. OPTX was recently […]
The time has arrived. The decision has been made. Your casino company is looking for a new agency. Your job is to orchestrate the search. You are the point person. The leader. The conductor of […]
Sponsored Content By Catalyst The dynamic has changed in the agency-client relationship since the onset of the COVID-19 pandemic. With unknowns, new processes and a changing economic landscape, bringing value beyond the basic services an […]
Sponsored Content by Red Circle THOSE WHO TELL THE STORIES RULE THE WORLD – Hopi American Indian Proverb Some things don’t change. Even when everything else does. The whole world flipping and flopping seemingly every […]
Sponsored post by Kasher Affordable. Unique. Patented. Slick. Kasher® – “A Branded Marketing Product that People Actually Use” The KASHER® lighter cover is not only a decoration, a conversation piece (with your logo on it) […]
Sponsored Content by New Level Radio When Vicki Haskins was hired as Director of Promotions, Events and Entertainment at Scarlet Pearl Casino Resort in Mississippi, the casino’s music and messaging programming was already in place. […]
Sponsored post by Red Circle There are few things that bother me more than wasting my time. Wasting money would be one of them. I’m guessing we all feel that to some degree or another. […]
There is not one marketer in the world who is not facing the restructuring and rethinking of their marketing after the year that we’ve had. And while some were somewhat lucky to be marketing “essential” […]
It’s not about the information being correct, it’s about whether your audience wants to give you 30 seconds of their time. At no time in human history was it ever more difficult to grab your […]
As a researcher, I love surveys. As a consumer, I’m getting tired of being asked, “Will you take a few minutes to tell us how your AT&T technician did today?” or “On a scale of […]
The reawakening is here. Government restrictions are lifting. Vaccination levels are growing. Stimulus funds are beginning to flood markets. Economists are predicting unprecedented GDP growth for 2021. Pent-up is turning into revved-up. Welcome to the […]
Sponsored Content by Etix What if I told you your ticket sales data, including your guest’s purchase history and personal identifying information like email address and phone numbers, wasn’t completely yours? Would that get your […]
In this second of a two-part series, Pandemic Promotional Execution, we discuss what it takes to build your promotional calendar during COVID-19. Click here to view Part I. It’s all about the gaming! That was […]
During the first two weeks of January, Raving conducted a gaming marketing survey. The goal of this survey was to get a pulse and benchmark on marketing, analytics and other initiatives within the gaming industry […]
Often, the first meaningful point of contact in any casino is at your players/loyalty club. These team members continually have more interaction with your players than anyone else in the casino. Yet, these team members […]
While we have been continually adjusting advertising plans over the better part of the past year, and continue to monitor the changing environment, it is important to maintain our planning process, with the understanding that […]
With recent events forcing properties to reconsider their marketing tactics, many are faced with the challenge of finding more efficient ways to maintain their presence in the market and increase visitation. All while being strapped […]
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