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HomeArticlesGuest Service

Guest Service

Articles

The Analytics Behind VIP Gifting: Stop Throwing Toasters, Start Moving the Needle

September 27, 2025 Steve Browne

I came up in this business in the ‘80s, when hair was big, and comps were bigger. I’ve been a lumpy dice dealer, an on-the-floor pit boss, and a casino owner who preached “customer worship” […]

Articles

Building Beyond the Usual Suspects: Creating Host Team Player Targets for Growth

September 27, 2025 Janet Hawk

by Janet Hawk, VP of Player Development & Guest Experience Crank the rock n’ roll and grab your coffee — this is not a kumbaya chat about “being nice to VIPs.” I live in the […]

Articles

The Heart of Your Organization: Why Maintaining Back-of-House Environments is Crucial for Casino Hotels

August 29, 2025 Brett Magnan

In the glittering world of U.S. casino hotels, where neon lights and high-stakes games draw millions of visitors annually, success hinges on more than just the gaming floor. Behind the scenes, back-of-house (BOH) areas — […]

Articles

Guest Service Isn’t the Icing. It’s the Cake.

June 23, 2025 Janet Hawk

Let’s just call it out: Guest service is the one thing every casino says is important, but also the first thing to get slapped on a t-shirt, hyped for three weeks, and then ghosted. Sound […]

Articles

Free Drinks, Big Tips, and the Heart of the Game

June 21, 2025 Steve Browne

A dinosaur’s introduction I am a dinosaur. That’s right, a living, breathing fossil from another time, another era. You know, the old guys, the ones that have been around forever, who like to yell, “That’s […]

Articles

Want to See Significant Financial Improvements in Your Restaurants? Let’s talk about the value proposition

March 20, 2025 Brett Magnan

When you were a kid, did you ever get an extra scoop of ice cream and thought you were the luckiest person ever? Then, three-quarters the way through, you realized you couldn’t finish it and […]

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Guest Service

What Tribal Organizations Can Learn from Toyota’s Lean Management Practices

February 14, 2025 Tribal Gaming & Hospitality

By Jeff Gray, Raving Partner, Business Optimization and CEO, Lean Revisions In today’s rapidly changing business environment, organizations must continuously adapt to remain competitive. Toyota, a global leader in operational efficiency, has perfected lean management […]

Articles

Why the Philosophy of “Everyone Sells” is Key

December 19, 2024 Janet Hawk

Years ago, I was invited to visit a casino out west with several colleagues. We were getting ready to install innovative technology, and this casino had not only the systems we were looking at, but […]

Articles

An Open Letter to the Gaming Industry

December 18, 2024 Steve Browne

It is a time of unrest! Well, there is no other way to put it. It is a time of divisiveness and hostility in our country. A time of differences, arguments, and uncertainty. A time […]

Articles

Small Casino? Satellite Locations? Limited Resources?

September 24, 2024 Janet Hawk

If there is one thing you can count on in the gaming and hospitality industry is opportunity and change. Especially with today’s evolving labor force and use of technology tools, Tribal casinos may find themselves […]

Articles

Are You a Duck or an Eagle?

June 22, 2024 Janet Hawk

Hello from Big Sky Country , Montana! I have the privilege of working with gaming and hospitality teams across the country, and no matter what we’re talking about, guest service, leadership, player development … the […]

Articles

Can Guest Service Impact be Measured in Dollars and Cents?

June 21, 2024 Deb Hilgeman

Many people believe that guest service is a differentiator in a competitive market, but they don’t know how to build a model to justify the expense of investing in guest service improvements. If this describes you, then […]

Articles

90 Second Spotlight: Who Sells the Casino?

March 15, 2024 Janet Hawk

Janet Hawk gives us the “who” and the “what” at the recent Raving NEXT: Indian Gaming Strategic Operations & Leadership Conference. Click “Play” above to get the answers: What do we sell at the casino? […]

Articles

The Beauty of Recurring Revenue!

March 15, 2024 Steve Browne

Let’s face it: Every business thrives and survives, or dies, on the revenue it generates. You can talk about expense management, efficiency, cutting waste, etc., until you are blue in the face, but without revenue, […]

Articles

What Are You Giving Back …

December 21, 2023 Steve Browne

TG&H Readers: We’ve had requests to rerun this classic article from Raving’s Mister Browne. Yes, it’s circulated every department for the last … twenty years! And although technology may change, people may change, properties may […]

Articles

How to Deal with Stress and Difficult Guests

December 21, 2023 Janet Hawk

I had an interesting conversation a few weeks ago. I was having coffee with a couple of friends and we were discussing all the different ways our jobs have gotten harder, as well as how […]

Articles

I Appreciate You – Really, I Do!

December 14, 2023 Christine Faria

“I APPRECIATE YOU” That’s what I heard from the young kid getting my popcorn, pretzel, and Junior Mints before my family and I went to see 1989’s Christmas Vacation on the big screen last weekend. There was […]

Articles

Your Five-Step Service Walkabout

September 23, 2023 Steve Browne

It’s that time of the year again – the moment to swap those loafers for sneakers or opt for snazzy running shoes, or whatever suits your style. Step out of that office chair and onto […]

Articles

The ROI of the Human Touch

September 23, 2023 Dan Stromer

In today’s casino environment the focus always revolves around increasing ROI, ADT, ADW and whatever acronym that says were making more money. Adding on whatever fee we can find or increasing the house advantage on […]

Articles

Everything Everywhere All at Once is a Movie, not a Blueprint for Hosts

September 23, 2023 Janet Hawk

During a session at this summer’s Host and Player Development Conference, we were talking about all the things a host must focus on to be successful. The question was asked, “How am I supposed to […]

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TG&H Magazine Digital Edition

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