Insight Q&A with Merkur Gaming Merkur Gaming Americas was formed in 2015 after over 60 years of the Gauselmann Group serving 40 countries worldwide, as a market leader in Europe and a well-established and successful […]
It’s time to create a seamless and convenient system for our guests By Christopher Justice The gaming industry is one of the most complex in the world, from back-office operations to consumer expectations. Consider the […]
Creating profitable guest experiences through effective planning and execution You’ll find kiosks on just about every gaming floor, but how do you know if you need one? Their goal is to drive incremental gaming revenue, […]
Start thinking supply, demand and price for better revenue When maximizing win per unit (WPU) on a slot floor, the discussion often involves trying new themes, adding or removing games or moving games around to […]
How to establish a formal process for major projects The definition of a “best practice” is a commercial or professional procedure that is accepted or prescribed as being correct or most effective. If you Google […]
Six strategic marketing secrets I was recently at a casino that had just opened up a new sports book. This was certainly not the first time that I had participated in the wagering of a […]
How casinos can reap savings in both time and money with these three steps There are many products that tout their ability to save us time and money. As many of us have experienced, that […]
Best Advice on Progressive Hit Levels and Banking Strategies The relationship between slot supplier and Tribal casino can be complicated and it’s certainly interdependent. Through this affiliation and teamwork, critical information is shared, ultimately providing […]
Lessons learned as an operator, vendor and consultant Over my 30+ year career, I have been the client, the vendor and the consultant. Having the experience in all three roles as an “influencer,” I learned […]
What’s in it for you? Just a little fame and fortune Next time you visit your casino’s gift shop, take a moment to stop and actually LOOK at it. Don’t think like a boss, think […]
Introducing Class II Digital Game Wagering As the gaming industry matures and experiences market saturation, Tribal operators are constantly on the lookout to diversify and expand opportunities to increase revenue. Class II gaming provides that […]
Regulatory requirements for new game installation In Part I of this article, I covered why we would consider adding a new game to our table games pits, as well as the nuts and bolts areas, […]
When do you know if you’re only attaining minimum standards? I’m sure most of you have heard it said that sometimes you have to tear something down in order to build it up. It seems […]
Adding a new table game to your pit During my days as an operator, conferences with expos gave me the chance to network with others in similar job roles and to also see what else […]
How to manage this outside resource to your benefit Have you ever tried to complete a really difficult puzzle? One that has an area that does not really have a picture, and it’s just a […]
Recognizing your own limitations and locating resources to optimize your business Andrea McCurry, Kevin Parker “Knowledge isn’t power until it is applied.” – Dale Carnegie Last month, my family and I attempted to attend a […]
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