Gaming in the U.S. currently exists in 47 states. With nearly 1,000 commercial and tribal casinos, data-driven decision-making is no longer a luxury but a necessity. Casino marketing leaders must leverage powerful analytic tools to […]
In today’s casino environment, exceptional guest service is not just a nice-to-have; it is the differentiator. The expectation from today’s guests goes beyond gaming options, dining, and entertainment. They’re seeking experiences, moments that stand out, […]
The Clock Model I’m not sure who is actually credited for the Clock Model Framework, but I attribute my awareness to Scott Galloway (Prof G) and his online Section business classes. It’s a competitive approach […]
As casino marketers, our primary goal is driving profitable, and incremental revenue. The casino loyalty program, or players club, is an important element of our success in that endeavor. However, when was the last time […]
In The Beginning Well, we’re not going all the way back to Bugsy, but more toward the corporate era of gaming. Let’s say the early 90s when casino marketing wasn’t especially hard or scientific. Demand […]
The Blip In 2018, Hollywood gave us the cinematic blockbuster, Avengers: Infinity War, where the hated Thanos got his mitts on all the Infinity Stones and dissolved half the Marvel universe with a snap from […]
RFM Using recency, frequency and monetary (RFM) value to segment a casino database has served most direct marketers well over the last 20+ years. Yours truly included. As a matter of fact, I was hoping […]
What is your e-tunity? The need to communicate with guests in an expedient and economical method has never been more important. With casino re-opening dates in a constant state of flux and marketing strategies coming […]
Let’s consider two big things! A few states have re-opened to some degree, with other states coordinating efforts regionally, which means many of you are well into execution mode of your latest re-opening plan. As […]
Move those back burner marketing projects forward With most US casino operations having been closed for three or more weeks now, you’ve probably been through extensive org chart reviews, difficult furlough decisions, and multiple calls […]
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