True or False? Business Optimization or Lean Six Sigma, works better for companies that do manufacturing and have assembly lines (Toyota, Coca Cola, Kellogg, Kraft Heinz) – gaming and hospitality companies can’t benefit from this. […]
What hath Alexander Graham Bell wrought? Oh, that dastardly telephone! It sits there, on your desk, or in your pocket just waiting to be used and abused as you go about your daily routine. Who […]
The Clock Model I’m not sure who is actually credited for the Clock Model Framework, but I attribute my awareness to Scott Galloway (Prof G) and his online Section business classes. It’s a competitive approach […]
There is the casino world and there is the rest of the world. The same thing goes for marketing trends. Casino marketing has always been cutting edge and leads the world in areas like guest […]
Many years ago, I wrote an article slamming phone book advertising in favor of reallocating those budgets to support improved social media and search marketing. I thought phone books were a thing of the past. […]
Nothing stays the same in the casino business. There is always something new. It might be a new gaming section, new restaurant, new spa, or an entirely new casino. It falls to the operator to […]
Throughout my career in the gaming industry, I’ve had the privilege of serving in various roles. I started in the slot department, transitioned to the surveillance department, and spent time in security. Much of my […]
Pricing, touring and availability for concert artists is a confusing world post-Covid. On top of that so many of the large agencies that handle these touring acts, have been sold or have merged into new […]
Feeling overwhelmed? In casino marketing we are in a perpetual state of flux. I’ve found that the best way to thrive in this environment has been to rely on my solid casino marketing foundation. As […]
Many people believe that guest service is a differentiator in a competitive market, but they don’t know how to build a model to justify the expense of investing in guest service improvements. If this describes you, then […]
Food and Beverage is one of those unappreciated services in a casino property, but so extremely necessary. Food and Beverage is considered “fuel” for the player and expected to be good, quick and affordable, but […]
This past May, I had the opportunity to visit the team at Cache Creek Casino Resort for a unique slot research project (watch special video here). After hitting the Sacramento area, from the mountains of […]
Sponsored Content by QCI When we talk to industry operators, the common discussion is around the volatility of the market. This volatility changes everything. Is a good month a marketing success? Is a bad month […]
In this video, TG&H speaks with Oliver Shoemaker – Vice President of Slot Operations, Cache Creek Casino Resort and Sean Evans – Vice President of Marketing, Ainsworth Game Technology about a very special slot research project that […]
HOLLYWOOD, Fla. (June 19, 2024) – Seminole Hard Rock Poker Open (SHRPO) will celebrate its highly-anticipated, top tournament series at South Florida’s iconic entertainment destination Seminole Hard Rock Hotel & Casino in Hollywood, Fla. SHRPO will kick off Wednesday, July 31 with the $400 Deep […]
Brooks, Calif. (June 19, 2024) – On May 16, Cache Creek Casino Resort and the Yocha Dehe Wintun Nation proudly hosted their second annual charity golf tournament at the stunning Yocha Dehe Golf Club. This […]
LAS VEGAS, NV and DALLAS, TX (June 18, 2024) – Aristocrat Gaming™ and the Dallas Cowboys today announced a multi-year partnership naming the company an Official Partner of the Cowboys. As an Official Partner, Aristocrat […]
Washington, D.C. (June 16, 2024) – Ernie Stevens, Jr., Chairman of the Indian Gaming Association, announced the peaceful passing of his father, Ernie Stevens, Sr. Ernie Stevens, Sr. transitioned on June 1 at the Anna […]
CAMP VERDE, Ariz. (June 14, 2024) – Cliff Castle Casino Hotel is thrilled to announce that an early morning jackpot on the newly installed, state-of-the-art “Frankenstein” slot machine has made one lucky player $414,832.32 richer. […]
Fort Hall, Idaho (June 14, 2024) – After twenty-six years of service to the Shoshone-Bannock Tribes, Elese Teton announced her retirement as the Executive Director of the Shoshone-Bannock Tribes. Her last day working for the Tribes […]
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