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Marketing & Loyalty

The How, Why & Why Not to Profitable Gamified Marketing

July 12, 2019 Jerry Epstein

New strategies to drive incremental revenue What’s your plan for 2019 for new guest acquisition, reactivation or driving incremental revenue from existing guests? According to Gartner, 70% of the top 2,000 corporations in the world […]

Marketing & Loyalty

What’s Missing from My Marketing Budget?

July 10, 2019 Mark Astone

How to factor in technology changes, competition and capital improvements For many properties, this summer will bring the process of putting together their FY2020 marketing budgets. With the number of changes in technology, competition, and […]

Data Analytics

Building a Marketing Testing Program

January 1, 2019 Lynette O'Connell

Nine lessons for better results I am sure we can all agree that testing is a great thing, and many of you have probably tried it to different degrees of success. But did you get […]

Marketing & Loyalty

Leading Trends for a Relevant Casino Marketing Plan

July 3, 2018 Tom Osiecki

Hint: Bigger is Not Better I’m guilty. I’m sure many of you are guilty too. Guilty of working with marketing teams for untold hours to produce marketing plans that are hundreds of pages long. Everyone […]

TG&H Magazine Digital Edition

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