Despite increasing costs and new technology, it’s still a casino marketer’s bread and butter I know I’m a little late, but keeping in the spirit of the State of the Union address, I can confidently […]
How a casino-specific gamification promotion was adapted to an industry conference, and what marketers can learn from that In the months leading up to Raving’s 20th National Indian Gaming Analytics & Marketing Conference and Raving […]
Yes, it exists, and this is how you can use it strategically A few months back, we talked about Data and the Human Factor. Technology (and big data) is every company’s favorite playground. Or at […]
Your options for social gaming at your casino There are generally two schools of thought when it comes to onboarding a social casino at your property: a) Create a standalone revenue center; b) Integrate with […]
Protecting and maintaining your player database with regular checkups Another year has gone, and a new year has taken over. You’ve recovered from the New Year’s Eve festivities (maybe), you have your new budgets, and […]
Is your casino using this marketing strategy? It wasn’t so long ago that most businesses relied on a relatively passive, “one-and-done” marketing methodology that utilized traditional tools such as print ads, direct mail, one-off digital […]
Five Steps To Successfully Navigate This Process When many properties think of a rebrand, they jump to thoughts of their logo, colors, and perhaps their messaging. They tend to focus on the outcome of the […]
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