Marketing & Loyalty
Billboard Technology
Yes, it exists, and this is how you can use it strategically A few months back, we talked about Data and the Human Factor. Technology (and big data) is every company’s favorite playground. Or at […]
Marketing & Loyalty
Marketing & Loyalty
Standalone Revenue Center or Integrated Marketing Tool?
Your options for social gaming at your casino There are generally two schools of thought when it comes to onboarding a social casino at your property: a) Create a standalone revenue center; b) Integrate with […]
Marketing & Loyalty
Are There Holes in Your Most Valuable Asset?
Protecting and maintaining your player database with regular checkups Another year has gone, and a new year has taken over. You’ve recovered from the New Year’s Eve festivities (maybe), you have your new budgets, and […]
Marketing & Loyalty
How Continuous Engagement is Transforming the Digital Customer Experience
Is your casino using this marketing strategy? It wasn’t so long ago that most businesses relied on a relatively passive, “one-and-done” marketing methodology that utilized traditional tools such as print ads, direct mail, one-off digital […]
Marketing & Loyalty
Is It Time for a Rebrand?
Five Steps To Successfully Navigate This Process When many properties think of a rebrand, they jump to thoughts of their logo, colors, and perhaps their messaging. They tend to focus on the outcome of the […]