Casinos everywhere have shut their doors, as have most of our small businesses, restaurants and factories to help us all battle the spread of Covid-19. No one alive has ever seen anything like this and certainly most of us have never seen a casino close. Casino resorts have always been open: during holidays, through weather and power issues, and emergencies of all kinds. You could always count on your local casino to be open. Sadly, not today.
Let’s consider two big things! A few states have re-opened to some degree, with other states coordinating efforts regionally, which means many of you are well into execution mode of your latest re-opening plan. As […]
What is your e-tunity? The need to communicate with guests in an expedient and economical method has never been more important. With casino re-opening dates in a constant state of flux and marketing strategies coming […]
Reinvestment, communication and promotions What are some things marketing can do to help begin the long process of returning to profitability and production? Let’s look at the three areas of reinvestment, communication and promotions. Reinvestment […]
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