Casinos everywhere have shut their doors, as have most of our small businesses, restaurants and factories to help us all battle the spread of Covid-19. No one alive has ever seen anything like this and certainly most of us have never seen a casino close. Casino resorts have always been open: during holidays, through weather and power issues, and emergencies of all kinds. You could always count on your local casino to be open. Sadly, not today.
Let’s consider two big things! A few states have re-opened to some degree, with other states coordinating efforts regionally, which means many of you are well into execution mode of your latest re-opening plan. As […]
In this uncertain world created by the Coronavirus attack, one thing is for sure…market conditions and marketing will be very different when the gaming industry starts up again. It will not be productive to blindly […]
What happens when Baby Boomers stay home? What happens when a dominant cohort in the gaming industry becomes hesitant to visit casinos and resorts? Boomers are a key market driver among target segments in the […]
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