Casinos everywhere have shut their doors, as have most of our small businesses, restaurants and factories to help us all battle the spread of Covid-19. No one alive has ever seen anything like this and certainly most of us have never seen a casino close. Casino resorts have always been open: during holidays, through weather and power issues, and emergencies of all kinds. You could always count on your local casino to be open. Sadly, not today.
What happens when Baby Boomers stay home? What happens when a dominant cohort in the gaming industry becomes hesitant to visit casinos and resorts? Boomers are a key market driver among target segments in the […]
You can find the right solutions after you take the time to pause You’ve probably already heard that we are going to make this wild, unprecedented time a transformation. You’ve heard that now is the […]
Avoid negative communication consequences when your casino reopens The entire casino industry shut down over three weeks ago. As operations were shutting down, marketing departments were challenged to coordinate with key management to get the […]
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