The entire casino industry shut down over three weeks ago.
As operations were shutting down, marketing departments were challenged to coordinate with key management to get the word out with accuracy.
Events over the past few weeks exposed a weakness in planning for casino marketing departments. The lack of a PR Crisis Management Plan.
Move those back burner marketing projects forward With most US casino operations having been closed for three or more weeks now, you’ve probably been through extensive org chart reviews, difficult furlough decisions, and multiple calls […]
Let’s consider two big things! A few states have re-opened to some degree, with other states coordinating efforts regionally, which means many of you are well into execution mode of your latest re-opening plan. As […]
Q&A with Laura Stensgar, Coeur d’Alene Casino, Chief Executive Officer You’ve got to believe that everyone had their eyes on Coeur d’Alene Casino this past week. The casino had a soft opening on Monday, April […]
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