How to avoid the dreaded appearance of “telemarketing” or “spam” calls A good friend of mine recently told me, “I never answer my home phone, since now I’m afraid that it’s just a spam call. […]
Creating a memorable guest experience We’ve all had that experience where our nose picks up a familiar scent and we’re instantly flooded with emotions and memories that take us back to that exact moment in […]
The Native Strong Comedy Slam returns This year we are celebrating the 4th Annual Native Strong Comedy Slam the evening of Thursday, April 19, at the stunning Smith Center in downtown Las Vegas. When Deana […]
Put curb appeal and upkeep in this spring’s budget Kevin Parker, Andrea McCurry “Successful investing is anticipating the anticipations of others.” – John Maynard Keynes As winter turns to spring, many of us feel a […]
Guest service around the globe I have been fortunate enough to be able to travel overseas and throughout the United States this last year, and I have discovered that there is a common language we […]
Despite increasing costs and new technology, it’s still a casino marketer’s bread and butter I know I’m a little late, but keeping in the spirit of the State of the Union address, I can confidently […]
How machine learning will change gaming Hidden away inside your data are incredible secrets. With lots of data there can be many multiples of insights locked away. But make no mistake – the data holds […]
How to manage this outside resource to your benefit Have you ever tried to complete a really difficult puzzle? One that has an area that does not really have a picture, and it’s just a […]
Here’s a different way to look at your budget One of the more common discussions that I hear all the time is, “we lost money on the show.” For example, let’s say that your show […]
Key findings indicate promotions and digital spending will increase; email at status quo In January, Raving released the second annual casino marketing study based on data from more than 80 U.S. casinos nationwide, and First […]
Tips to improve your tele-selling process There is such angst, anxiety and apprehension when it comes to calling guests, both from management and from hosts. The first thing that management often does is hand the […]
How a casino-specific gamification promotion was adapted to an industry conference, and what marketers can learn from that In the months leading up to Raving’s 20th National Indian Gaming Analytics & Marketing Conference and Raving […]
Why fly fishing is the answer to embarking on this new adventure There is a difference between linear marketing and managing the customer experience. Linear marketing is a means of designing an offer path for […]
Yes, it exists, and this is how you can use it strategically A few months back, we talked about Data and the Human Factor. Technology (and big data) is every company’s favorite playground. Or at […]
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