Advice for marketing change agents Change is challenging. New is hard. Marketing is often performed at the edges, where the new and exciting are introduced to motivate a response. Change can be a new kind […]
Or, EW … that’s gross! But thanks for cleaning it up! Did you ever wonder how and by whom the place you are in gets cleaned? Some properties make it seem so effortless, while others […]
Fortune 500 companies are moving to this design, and it’s time that gaming does as well When I started on my first day in gaming analytics 10 years ago, I remember being very excited to […]
Ten studies that will leave you scratching your head in disbelief Researchers are inquisitive people. I mean, that’s pretty much what our professional purpose in life is – asking questions to find answers. Many studies […]
Finding ways to reduce loss in all departments Old time surveillance directors will tell you that when we started it was all about table games. In those days, they really were the only game in […]
Why email marketing is a never-ending exercise in trial and error As high-tech as we’ve all become, emails from my favorite casinos still end up in my SPAM folder or end up looking wonky on […]
Somebody somewhere decided to buy the play from our guests Yesterday I called up one of my players. He lives across the country. With the approaching onslaught of winter, it’s time for the snowbirds to […]
There’s an education unfolding all around you Regardless of whether you have been in gaming for ten years or ten days, your goals for where you want to end up are attainable. Depending on what […]
Let’s end the back and forth volley of legalese Entertainment of any kind, as long as it’s quality and consistent, is still and will always be the X-Factor at your property. Yes, we are in […]
Foundations of a Strong Digital Marketing Footprint Building your digital marketing footprint can seem like a daunting task, and there are a lot of considerations in the process. New casinos, hotels and Tribal enterprises – […]
Lessons learned as an operator, vendor and consultant Over my 30+ year career, I have been the client, the vendor and the consultant. Having the experience in all three roles as an “influencer,” I learned […]
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