Articles
Seven Casino Marketing Trends for 2024
There is the casino world and there is the rest of the world. The same thing goes for marketing trends. Casino marketing has always been cutting edge and leads the world in areas like guest […]
Articles
Articles
Integrating Digital and Traditional Marketing for Tribal Casinos
Many years ago, I wrote an article slamming phone book advertising in favor of reallocating those budgets to support improved social media and search marketing. I thought phone books were a thing of the past. […]
Articles
HOW IT’S DONE: Nine Things Not to Do When Opening a New Facility
Nothing stays the same in the casino business. There is always something new. It might be a new gaming section, new restaurant, new spa, or an entirely new casino. It falls to the operator to […]
Articles
Contemporary Enterprise Security
Throughout my career in the gaming industry, I’ve had the privilege of serving in various roles. I started in the slot department, transitioned to the surveillance department, and spent time in security. Much of my […]
Articles
Concert and Entertainment Evaluation Sheet
Pricing, touring and availability for concert artists is a confusing world post-Covid. On top of that so many of the large agencies that handle these touring acts, have been sold or have merged into new […]
Articles
Can Your Casino Marketing Department Hold its Own?
Feeling overwhelmed? In casino marketing we are in a perpetual state of flux. I’ve found that the best way to thrive in this environment has been to rely on my solid casino marketing foundation. As […]
Articles
Can Guest Service Impact be Measured in Dollars and Cents?
Many people believe that guest service is a differentiator in a competitive market, but they don’t know how to build a model to justify the expense of investing in guest service improvements. If this describes you, then […]
Articles
Best Practices in Casino Food & Beverage
Food and Beverage is one of those unappreciated services in a casino property, but so extremely necessary. Food and Beverage is considered “fuel” for the player and expected to be good, quick and affordable, but […]
Articles
Cache Creek Casino Resort – Northern California’s Premiere Destination
This past May, I had the opportunity to visit the team at Cache Creek Casino Resort for a unique slot research project (watch special video here). After hitting the Sacramento area, from the mountains of […]
Gaming Operations
The Slot Floor of the Future: Ask Your Guests!
In this video, TG&H speaks with Oliver Shoemaker – Vice President of Slot Operations, Cache Creek Casino Resort and Sean Evans – Vice President of Marketing, Ainsworth Game Technology about a very special slot research project that […]
Articles
Finding a Connection this Memorial Day
Memorial Day holds personal significance for a dwindling number of Americans. As a nation, we may be losing the capacity to remember and honor shared sacrifices to those servicemen and women who lost their lives […]
Gaming Operations
Kambi Expands Their Tribal Network with Two New Partner Signings
Sponsored Content by Kambi The world’s most trusted sports betting provider recently expanded their already extensive tribal network of sports betting operators with two more partnerships in the last month. The first was a landmark partnership […]
Perspectives
Sean Evans on Tribal Gaming’s Evolution: Insights from 25 Years at the IGA Tradeshow
As we wrap up, a big thank you to our hosts who made this possible Ainsworth Game Technology. Sean Evans, VP of Marketing and Product Strategy at Ainsworth reflects on his 25 years attending the IGA […]
Perspectives
CDC & Tribal Gaming & Hospitality Collaborate to Bring New Stories to the Stage
As we recap the Ainsworth Live News Deck powered by Tribal Gaming & Hospitality Magazine, Raving and CDC Gaming Reports, your hosts Casey Gonzales and Deana Scott take a moment to reflect on the experience at IGA 2024 this Spring in Anaheim. “It’s […]
Perspectives
Camille Mercier on Next Steps in Gaming and “Quick, Easy, Attainable” Program Rollout
In our final round of interviews from the Ainsworth Live News Deck powered by Tribal Gaming & Hospitality Magazine, Raving and CDC Gaming Reports, Camille Mercier, CEO of Spirit Mountain Casino reflects on growing up […]
Marketing & Loyalty
Chris Archunde Examines Technology’s Influence on Casino Marketing
With a 23-year-career in gaming spanning many markets, Chris Archunde is known for innovative marketing strategies and solutions in gaming. In today’s interview captured during the IGA Tradeshow & Convention, Chris offers her unique perspective […]
Gaming Operations
Maximizing Tribal Revenues: The Role of Sports Betting and Future Trends
Sponsored Content by Kambi Sports betting can significantly boost tribal nations’ revenues by attracting more players to their casino floors. It’s proven that having both a casino and a sportsbook on the property can greatly […]
Perspectives
Peter Arceo Challenges Us to “Think Big” in Tribal Gaming Innovation
In our third round of interviews from the Ainsworth Live News Deck powered by Tribal Gaming & Hospitality Magazine, Raving and CDC Gaming Reports, Chief Gaming Officer for San Manuel Band of Mission Indians Peter Arceo talks to Deana […]
Perspectives
Navigating Change with a People-First Approach: Bruce Howard of Valley View Casino Hotel
Bruce Howard’s career spanning over four decades encompasses the major evolutions of our industry. From the “glory days” of Caesars to his influential role shaping the gaming experience at Valley View Casino Hotel, Howard’s journey […]
Perspectives
Jeannie Hovland’s Journey: From the Coat Room to Leading Tribal Gaming Innovation
In our next interview from Ainsworth Live powered by Tribal Gaming & Hospitality Magazine, Raving and CDC Gaming Reports, Vice-Chair of the National Indian Gaming Commission (NIGC) Jeannie Hovland traces her remarkable journey from humble […]